Saatyaki Desai — Co-Founder

I’ve always believed that great marketing isn’t just about creativity - it’s about understanding how people move through systems. How they find you, how they engage with you, and what nudges them to finally convert. That’s the lens I bring to every project. At Beck Technology, I work on the technical side of demand generation: building workflows that actually make sense, cleaning the data no one else wants to touch, refining lead scoring so sales isn’t chasing the wrong people, and creating dashboards that help teams make smarter decisions. I love taking messy processes and turning them into something clear, logical, and repeatable. Before this, I managed growth strategy for 12+ brands in real estate, fashion, F&B, and tech - and I even built my own DTC brand from scratch. Growing it to $10K in 90 days taught me more about customer psychology, operations, and resilience than any classroom ever could. I’m at my best when I’m solving problems, simplifying systems, and helping teams understand what’s actually driving performance. I love the blend of data, creativity, and strategy that growth work demands. Here’s what I’m good at: • Building clean, automated CRM systems that save teams hours • Designing nurture journeys and campaigns that actually convert • Turning raw data into insights using GA4, Power BI, Tableau, and SQL • Optimizing funnels, improving CAC, and running A/B tests • Bringing order to chaos - from workflows to reporting • Using AI tools to speed up content, ops, and analytics What I’m excited for next: A full-time role in marketing operations, demand generation, or AI-driven growth - where I can combine strategy, analytics, and automation to help a team grow smarter and faster. Currently based in Dallas, open to relocation, remote or hybrid

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in MarTech and E-commerce.

Location: Salt Lake City, Utah, United States

Experience: 9 mos