Abhineet Sawa

Co-Founder

Bengaluru, Karnataka, India20 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founder of innovative fintech startup Snapmint.
Led marketing strategies at OYO and Jabong, driving significant growth.
Expert in dynamic pricing and customer acquisition strategies.

Stackforce AI infers this person is a B2C growth strategist with expertise in e-commerce and hospitality marketing.

Contact

Skills

Core Skills

MarketingRevenue ManagementCustomer Retention

Other Skills

Dynamic PricingCustomer AcquisitionAcquisitionRetentionMobile MarketingLoyalty CampaignsTraffic GrowthRevenue GrowthMarket EntryAnalyticsBusiness AnalyticsManagement ConsultingStrategyBusiness StrategyBusiness Transformation

About

Democratizing 0% EMI shopping for customers and empowering merchants to drive affordability. Overall, my journey in the Indian B2C tech startups ecosystem has centered around the growth and revenue facet. If you share an interest or have experience in this dynamic space, let’s connect.

Experience

Snapmint

Co-Founder

May 2019 – Present · 6 yrs 10 mos

Swiggy

AVP

Sep 2018 – Jul 2019 · 10 mos · Bengaluru, Karnataka, India

Ola (ani technologies pvt. ltd)

Sr. Director, Head of Pricing

Aug 2017 – Aug 2018 · 1 yr · Bengaluru, Karnataka, India

Oyo

VP

Aug 2015 – Aug 2017 · 2 yrs · Gurugram, Haryana, India

Led marketing for OYO (KPIs: Acquisition, CLV, CAC) for ~1 year and then led on revenue management (KPI: net revenue)
Conceptualized and set up automated dynamic consumer and supplier side pricing to achieve room inventory growth and contribution margin improvement
Boosted hotel occupancy using product, pricing, marketing and operational levers
Revised search page hotel listing order to channel bookings to higher margin hotel segments
Personalized app and website sections to increase conversion
Led marketing team to drive customer acquisition (online/ATL/BTL), Repeats

MarketingRevenue ManagementDynamic PricingCustomer Acquisition

Jabong.com

AVP Marketing

Apr 2012 – Aug 2015 · 3 yrs 4 mos · Gurgaon

Led aquisition and retention for Jabong
Scaled Jabong to the highest trafficked website in the global fashion segment, with 5-20x growth across channels
Launched in house affiliate channel to work directly with large publishers and scale them
Led all mobile marketing at Jabong initiatives, including launch and growth of app to ~50% of overall revenues
Conceptualized and set up loyalty campaigns to improve customer lifetime value
Selected for the only Google video case study in Asia, 2015;https://www.youtube.com/watch?v=5ADsXmY28Dk

AcquisitionRetentionMobile MarketingLoyalty CampaignsMarketingCustomer Retention