Anannd K Thoratt

Business Development Executive

Bengaluru, Karnataka, India13 yrs 2 mos experience

Highly Stable

Key Highlights

Over 14 years of experience in sales and business development.
Proven track record of exceeding sales targets consistently.
Expert in building strategic client relationships across diverse industries.

Stackforce AI infers this person is a Digital Media and Marketing expert with a strong focus on sales and business development.

Contact

Skills

Core Skills

Sales StrategyAccount ManagementCustomer Acquisition

Other Skills

Lead GenerationSales ProcessesSales & MarketingMicrosoft ExcelMicrosoft PowerPointPresentation SkillsBusiness PlanningGo-to-Market StrategySales AcumenAccount PlanningStrategic ThinkingKey AccountsMicrosoft OfficeSocial Media MarketingBusiness Consulting

About

Dynamic sales and business development leader with over 14 years of experience driving revenue growth, building strategic client relationships, and scaling digital media, sports, and content platforms across India. Proven track record of consistently exceeding sales targets and leading cross-functional teams to deliver high-impact campaigns. Skilled in consultative sales, branded content partnerships, account management, and integrated marketing strategies across diverse industries, including BFSI, OTT, Auto, FMCG, Fintech, and Gaming. Recognised for pioneering new revenue streams, strengthening customer engagement, and delivering sustainable business growth.

Experience

Espn

South Sales

Nov 2024 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India

The viral fever

Associate Director - West and South

Jul 2023 – Oct 2023 · 3 mos · Mumbai, Maharashtra, India

2 roles

Senior Account Director

Promoted

Apr 2022 – Jun 2023 · 1 yr 2 mos

Account Director

Aug 2019 – Mar 2022 · 2 yrs 7 mos

Espn

Manager Sales

Mar 2018 – Aug 2019 · 1 yr 5 mos · Bengaluru Area, India

Viacom18 media private limited

Assistant Manager

Sep 2016 – Mar 2018 · 1 yr 6 mos

Star india

Sr Sales Executive

Apr 2015 – Aug 2016 · 1 yr 4 mos · Bengaluru Area, India

Generated new business on Hotstar, Star India’s big leap in the Digital Space, by monetizing long-form video content across Star’s compelling portfolio of the Entertainment segment
Drove consistent and measurable growth in the video buying space through cross-category (FMCG, eCommerce, Auto, Apparel) and cross-media sales
Liaised with the agencies for a better understanding of Hotstar products and bridged the gap
Steered roadshow with the agency digital teams to update them on Hotstar products
Highlights:
Increased sales by innovative upsell solutions and sponsorship through Impact properties like Dance+, Oscars, The AIB Show, Movie Sponsorship’s to partners across categories thus created a new stream of revenue through sponsorships from clients like Amazon, United Spirits, Levis and so on.
Achieved month-on-month incremental revenues through New Business Development and yield maximization by onboarding new clients from the region

Customer AcquisitionSales StrategyAccount ManagementLead GenerationSales ProcessesSales & Marketing+3

Reliance broadcast network limited

Sr Sales Account Manager BIG MAGIC , BIG MAGIC GANGA ,BIG THRILL TV CHANNEL

Nov 2013 – Mar 2015 · 1 yr 4 mos · Bengaluru Area, India

Responsible for revenue generation by acquiring new clients and sustaining & retaining existing business partnerships for BIG MAGIC TV CHANNEL
Conduct presentations and meetings with Brand Managers/custodians and Media Partners on a daily basis, to attract investments by selling air time, advertiser funded programs and other lucrative on-air associations.
Developed innovative concepts for clients to facilitate them in creating exciting and engaging branding options over and above vanilla advertising.For example, Vignettes and Small films made in association with the in-house On-Air Promotions teams.

Customer AcquisitionBusiness PlanningMicrosoft PowerPointGo-to-Market StrategySales AcumenAccount Planning+10