Ferdinand Terme

Co-Founder

Paris, Île-de-France, France6 yrs 6 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Successfully launched B2B business unit generating €300k ARR.
  • Led growth team achieving significant lead generation improvements.
  • Co-founded innovative platform for creative workflow automation.
Stackforce AI infers this person is a Fintech and SaaS expert with strong leadership in growth and product strategy.

Contact

Skills

Core Skills

Growth StrategyMarketingBusiness DevelopmentProduct StrategyOperations ManagementSales StrategyConsulting

Other Skills

Lead generationData analysisGenerative AIB2B strategyProduct managementCross-functional team leadershipSales operationsData strategySales excellenceStakeholder engagementMicrosoft OfficeMicrosoft ExcelManagementFinancePowerPoint

About

Building Pletor. The platform where marketing and creative teams combine the best AI models to design and automate creative workflows. Like Zapier for visual marketing. Before that: - I contributed to Alma's hyper-growth (FTE from 60 to 300+, became market leader in France...) where I launched our B2B business unit (€300k ARR generated in just 6 months) and led our Growth team (team of 4, lead-generation both inbound and outbound) - I learned the "business toolkit" at McKinsey where I focused on Sales & Marketing topics and had a very international experience (worked with 7 different offices)

Experience

6 yrs 6 mos
Total Experience
1 yr 4 mos
Average Tenure
--
Current Experience

Pletor

Co-Founder & CEO

Jun 2025Present · 10 mos · Paris, Île-de-France, France

Albert school

Professor of Business Strategy Consulting

Jan 2024Present · 2 yrs 3 mos · Paris, Île-de-France, France

Lasqo

Co-Founder & CEO

Jan 2024May 2025 · 1 yr 4 mos · Paris, Île-de-France, France

Alma

3 roles

Growth Lead

Jan 2023Jun 2023 · 5 mos · Paris, Île-de-France, France

  • Led a team of 4 in charge of Alma's acquisition, both outbound (market mapping, contact enrichment, lead scoring, etc.) and inbound (SEA, SMA, SEO).
  • It was a 6-month interim to turn around the team.
  • Key achievements of the team during this period:
  • Increased our paid marketing LTV/CAC by 10% by rebalancing our budget across ad platforms and reviewing the basics of our ads (value proposition, visuals, adwords, etc.)
  • Implemented a more efficient outbound lead generation process in collaboration with our Sales and RevOps teams (1,000+ new leads generated by month)
  • Leveraged generative AI to improve the quality of our database of leads (enriched 40% of our base with key elements for targeting while removing 30% of the leads that were not relevant)
Lead generationMarketingData analysisGenerative AIGrowth Strategy

B2B Lead

Apr 2022Dec 2022 · 8 mos · Paris, Île-de-France, France

  • Launched Alma's B2B business unit: make it possible for professionals to pay later or in installments both online and in-store.
  • Key achievements:
  • Signed 30+ B2B merchants making up €300k ARR
  • Piloted the product roadmap, especially the implementation of our in-house scoring system or the addition of a new payment method
  • Led a cross-functional team: Product Manager, Tech, Risk, Fraud, Operations
  • Managed a portfolio of international merchants such as Ankorstore, Vroomly, Bihr, Pro Inox, Mirta, Qui Dit Mieux, Blom Market, etc.
B2B strategyProduct managementCross-functional team leadershipBusiness DevelopmentProduct Strategy

Business Operations Manager

May 2021Apr 2022 · 11 mos · Paris, Île-de-France, France

  • Installment payments. Increase your sales by letting your customers pay their purchases over time without worrying about fraud, defaults and collection.
  • In charge of scaling Alma with a special focus on launching the German business and on developing our B2B product. I am also working on other growth-related topics such as Sales Ops and Data strategy.
Sales operationsData strategyOperations ManagementSales Strategy

Mckinsey & company

2 roles

Associate

Jun 2020May 2021 · 11 mos

  • Supported clients across various industries (e.g., Consumer goods, Medtech & Pharma, Financial Services, Public sector) and various geographies (Asia, Europe, Africa, Middle East)
  • Built an emerging expertise in sales excellence: incentives, commercial org & territories
  • Developed spikes in problem-solving and in ability to engage various stakeholders at the same time (e.g. 15+ clients in 7 countries) on both high-level topics and more operational ones
Sales excellenceStakeholder engagementSales StrategyConsulting

Junior Associate

Jan 2019Jun 2020 · 1 yr 5 mos

Haussmann africa

Chief of Staff to the CEO

Oct 2017Mar 2018 · 5 mos · Nairobi, Kenya

  • Haussmann Africa is a leading Architectural, Interior Design, Project Management and Construction Management in Africa.
  • As a Chief Of Staff, I worked directly with Haussmann's CEO:
  • Led key strategic projects, e.g., defined strategy for a AfricaWorks new business line
  • Coordinated the opening of two new countries, Zambia and Uganda
  • Was in charge of key staff recruitment, communication strategy and investor relations

Eurazeo

Late-Stage Venture Capital Analyst

Jan 2017Jun 2017 · 5 mos · Paris

  • Eurazeo Croissance is the late-stage venture-capital team of Eurazeo (a leading European investment company with €6bn of assets under management). The team invests between €15m to €20m in fast-growing companies such as Younited (peer-to-peer lending platform), Vestiaire Collective (leading second-hand marketplace of luxury clothes) or PeopleDoc (SaaS for HR).
  • As an analyst intern I actively contributee to :
  • Sourcing of investment targets in very different sectors: ecommerce, fintech, logistics, IoT, etc.
  • Strategic analysis of companies & markets: competitive environment, expert calls,
  • management meetings, etc.
  • Financial modeling and valuation analysis

Essec business school

Financial management - Teaching Assistant (part-time job)

Apr 2016Jul 2016 · 3 mos

  • Community Manager of the Facebook Page "ESSEC Gestion financière"
  • Correcting the exams of the first-year students
  • Running coaching sessions to help students prepare their exams

Essec solutions entreprises

2 roles

President

Jan 2016Dec 2016 · 11 mos

  • President and project manager of the Junior enterprise ESSEC Solutions Entreprises (ESE) with 300K€ turnover. A Junior enterprise is a consulting firm managed by students to add practical experience to their theoretical knowledge.
  • Work as President:
  • +20% turnover expected due to our new commercial strategy: gained prestigious clients (Eiffage,
  • Arkema, La Poste), diversified customer acquisition methods
  • Deeply changed internal transmission of information: new CRM, best practices,
  • internal procedures
  • Managed a team of 10: professional requirements within student association, regular
  • feedbacks
  • Work as Project manager:
  • Made 80K€ turnover. Examples of missions led:
  • La Poste: advisory mission as part of a B2B service launch
  • Arkema: audit of Arkema’s web communication
  • Deliver, e-logistics premium event in Luxembourg: support of CEO. 200+ retailers
  • (Amazon, Alibaba, Ebay, etc.) and 100 suppliers (DPD, Raja, etc.) confirmed.

Project Manager

Jan 2015Dec 2015 · 11 mos

  • Project manager of the Junior enterprise ESSEC Solutions Entreprises (ESE). A Junior enterprise is a consulting firm managed by students to add practical experience to their theoretical knowledge.
  • ESE is a genuine professional experience :
  • Carrying out 50 missions each year for companies operating in various sectors : internal audit, satisfaction survey, commercial prospection, etc.
  • Recruiting students all over France (about 500 students each year).
  • Managing administrative and logistic aspects of the firm : financial reporting, relations with suppliers, documents of hired persons, etc.

Arkema

2 roles

Financial controller

Jul 2015Sep 2015 · 2 mos

  • Analysis of financial results of Arkema GmbH and reporting to Sales Manager.
  • Role in the annual budgeting process of the group.
  • Improving Excel reporting files with the use of VBA. Ex : automatization of the creation of the import file in the worldwide reporting system which saves several hours monthly.
  • In charge of tracking gas consumption of Key account managers to improve Arkema GmbH's energy management.
  • Translation in French of a user guide written in German for the French group subsidiary.

Junior Consultant (part-time)

Jan 2015Jun 2015 · 5 mos

  • Worked with 5 other ESSEC students over a period of 6 months on Arkema’s disability policy taking into account legal and financial constraints.
  • Collected quantitative and qualitative data about integration of disabled persons in the French world of work.
  • Based on this work we made original proposals to make Arkema a key and innovative actor of integration of disabled persons in France.
  • Presented our proposals to Arkema’s HR manager in charge of CSR policy.

Mcdonald's corporation

Crew member

Dec 2014Dec 2014 · 0 mo · La Défense

  • Worked at different positions in the restaurant (customer service and food preparation).
  • Teamwork.

Education

ESSEC Business School

Master of Science (MSc) in Management

Jan 2014Jan 2018

Melbourne Business School

Part-Time MBA

Jan 2017Jan 2017

Lycée Notre Dame du Grandchamp

Classe préparatoire ECS

Jan 2012Jan 2014

Lycée Jean Paul 2

Baccalauréat général (French equivalent of A-Levels or SATs)

Jan 2009Jan 2012

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