Sharavana Raghavan — Co-Founder
WHEN PROVEN BUSINESSES HIT THE GROWTH CEILING. You have found product market fit. Revenue is growing. Teams are expanding. Then the pattern shifts:Growth demands more than it returns. New launches do not catch fire. Sales need deeper schemes. Margins compress. Every month-end becomes a scramble for the next scheme, the next deal, the next spike. This is not failure. This is The Long Chew. Where sales push replaces brand pull. Where discounts replace differentiation. Where hustle replaces systems. Every consumer business follows the same six stage path. Most stall in The Long Chew without ever reaching Acceleration. Not because they lack effort, but because they lack direction. At Vitral Brand Expertise, we specialise in breaking through these growth ceilings. What my more than 20 years of experience in FMCG across the globe has taught me is that: strategy is easy, execution is rare. Some examples of our work: • Reignited growth for a ₹2,000 Cr namkeen brand when media spend alone could not break through. • Delivered 21 percent growth for a D2C appliance brand when increasing ad budgets was failing to reverse decline. • Doubled revenue in two years for a ₹250 Cr food business by cutting portfolio clutter and redeploying sales effort. WE WORK IN FOUR WAYS: 1️⃣ Workshops: Quick interventions to align leadership and fix execution blocks. 2️⃣ Brand Cornerstones: Define who to win with, sharpen positioning, build a narrative rooted in consumer insights. 3️⃣ Sales Transformation: Design repeatable sales systems, sharpen execution, lift frontline productivity and margins. 4️⃣ GAMeS Accelerator: Align ambition with execution by uniting business functions and driving sustainable growth. WHO WE WORK WITH: We partner with consumer businesses at inflection points. - Emerging brands (₹50-500 Cr) looking to escape The Long Chew and build brand pull. - Growing businesses (₹500-5K Cr) ready to accelerate and dominate their categories. - Brand and Innovation teams within larger houses where a new brand needs clarity and systems to scale. If you have proven product market fit and are ready to make the hard calls, Let’s talk. — 📧 mail@vitral.in | 📱 +91 98400 87050
Stackforce AI infers this person is a growth-focused consultant specializing in FMCG brand strategy and sales transformation.
Experience: 20 yrs 3 mos
Skills
- Brand Strategy
- Sales Transformation
- Innovation Management
- Brand Development
- Project Management
- Digital Marketing
- Sales Management
Career Highlights
- Over 20 years of FMCG experience driving growth.
- Expert in sales transformation and brand strategy.
- Proven track record of doubling revenue for brands.
Work Experience
TING
Strategic Advisor (5 yrs 3 mos)
Vitral Brand Expertise
Founder & Principal Consultant (7 yrs 3 mos)
Godrej Consumer Products Limited
AVP - Innovations (1 yr)
Reckitt
Senior Global Brand Manager - Lav Care Innovations (2 yrs)
Mondelēz International
Senior Brand Manager, Biscuits (1 yr)
Brand Manager, Powdered Beverages (2 yrs)
Senior Area Sales Manager (3 yrs)
Market Development Manager AP & TN (1 yr)
Henkel India
Key Account Manager (0 mo)
Modern Trade Manager- Planning & Promotions (1 yr)
Area Manager - Modern Trade (Karnataka) (0 mo)
Modern Trade - Area Manager (Tamil Nadu) (1 yr)
Management Trainee (1 yr)
Education
PGDBA at Great Lakes Institute of Management
Bachelor of Arts at University of Madras
at The Lawrence School, Lovedale
at Gee Dee School, Coimbatore
