Apr 2017 – Oct 2019 · 2 yrs 6 mos

Sep 2015 – Mar 2017 · 1 yr 6 mos · Greater Vancouver Metropolitan Area

• Communications specialist tasked with developing and maintaining corporate branding and well aligned marketing campaigns for lead generation and customer retention.
• Lead copywriter for website projects, thought leadership campaigns, whitepapers, reports and publications, internal and external communications and other assets and collateral as required. Working with internal stakeholders to create and deliver effective messaging inside and outside of the organization.
• Working closely with the Director of Marketing to meet internal goals, drive company growth and deliver outstanding results to our clients.

Jan 2013 – Aug 2015 · 2 yrs 7 mos · Greater Vancouver Metropolitan Area

• Specialist in charge of developing and managing corporate branding, creating and implementing marketing campaigns for lead generation and customer retention, and effectively managing public relations activities.
• Lead copywriter for corporate websites, corporate publications, internal and client facing documentation and all other assets and collateral as required. Performs client interviews, creates case studies and builds the brand reputation. Creates multi-touch marketing campaigns, downloadable content, corporate profiles, recruitment postings, and more. Works closely with the Director of Online Marketing and Media Strategist to drive out comprehensive online marketing programs and campaigns.

Apr 2011 – Jan 2013 · 1 yr 9 mos

• Working with the executive team to drive out important business initiatives, managing client work including marketing consulting, brand development, campaign development and execution, PR work, strategy and planning. Working with our online marketing department to develop and implement marketing initiatives on behalf of clients and internally, including SEO webcopy, landing page copy, campaign development and execution.

Dec 2006 – Mar 2011 · 4 yrs 3 mos

• Working with client's on a project basis, developing marketing materials, campaign creation and delivery, writing content, working on Search Engine Optimization, planning and executing marketing initiatives and helping to develop and implement sales and marketing courseware for the technology sector.
• I also manage and lead a team of web consultants to develop and deliver new websites. We do full scope websites, including full redesign, keyword research, Search Engine Optimization (SEO), copy writing and updates.

May 2006 – Dec 2006 · 7 mos

• I was responsible for increasing sales, creating and implementing marketing initiatives, public relations and communications. Cook Studio was a full service catering and commissary operation, which was located in the Downtown Eastside and was focused on creating opportunities for at-risk youth, marginalized adults and those otherwise unable to secure long-term employment.
• We provided corporate catering to a number of Vancouver businesses, as well as commissary goods for many local coffee shops and deli's. We also ran a busy cafe located in the Downtown Eastside, which provided hands-on training and experience for our students and graduates.
• In my newly created position, I focused on bringing awareness to our organization, increasing catering orders and commissary clients, preparing press information and public relations, as well as developing marketing initiatives and driving the business to increased revenue, in turn increasing our ability to revitalize the historic East Vancouver area.
• Unfortunately, funding cuts resulted in the program being shut down.

Apr 2004 – May 2006 · 2 yrs 1 mo

• • Responsible for developing and implementing a variety of marketing initiatives to increase business and maintain client satisfaction, such as developing client appreciating programs, creating advertising campaigns and launching new internal programs
• • Managed entire marketing department
• • Responsible for all corporate communications, including the eNewsletter, writing job descriptions, and writing creative copy for all promotional materials, editorials, public relations materials, charity involvement and more
• • Responsible for planning and facilitating quarterly client and candidate events, as well as quarterly team building and annual corporate retreats
• • Work as a recruiter
• • Function as the office manager and on-site technical administrator

Jan 2000 – Mar 2004 · 4 yrs 2 mos

• • Responsible for assisting sales and marketing departments in research, preparing business plans, facilitating meetings, and planning and coordinating various marketing campaigns
• • Reported to the Director of Sales, prepared course materials for training, maintained the company database (Pivotal, Access, SQL -7) generated and organized leads, maintained sales contacts, and managed records
• • Planned and coordinated small and large scale company events including social gatherings, leadership training, sales team events and executive meetings. This co-ordination included hotel arrangements, venue arrangements, activity planning, scheduling, invitations, speaker co-ordinations, menu planning and various other activities
• • Dealt with customer service issues including follow-up and problem solving
• • Developed and implemented customer service follow-up strategies

Apr 1995 – Dec 1999 · 4 yrs 8 mos

• • Responsible for all office organization duties, such as customer service, filing, supply ordering, handling a multi-line phone system, scheduling/preparing for meetings, preparing business documents, updating the website calendar, office maintenance, mail and courier co-ordination, and event planning or co-ordination.
• • Collaborated directly with the CEO, VP of Finance and other employees in tasks assigned on an as needed-basis
• • Marketing Analyst responsible for researching and reporting on various marketing strategies and techniques, on behalf of Microsoft Business Solutions
• • Responsible for all customer telephone and in person inquiries, regarding company, and customer satisfaction