Chris Martin

Operations Associate

Milwaukee, Wisconsin, United States14 yrs 4 mos experience

Highly Stable

Key Highlights

Expert in HubSpot operations and CRM administration.
Proven track record in improving client acquisition and retention.
Strong focus on operational efficiency and data integrity.

Stackforce AI infers this person is a MarTech professional with expertise in CRM operations and digital marketing strategies.

Contact

Skills

Core Skills

Hubspot AdministrationSales OperationsMarketing AutomationGo-to-market OperationsProject ManagementOperational EfficiencyMarketingData AnalysisLeadership

Other Skills

Cross-functional OpsHubSpot Sales HubRevenue OperationsCRM GovernanceHubSpot Marketing HubGDPR-aware CRM practicesB2B Marketing StrategyWeb AnalyticsProgrammatic Media BuyingLanding Page OptimizationSearch Engine Optimization (SEO)LinkedIn AdvertisingEditingMicrosoft ExcelSocial Media Marketing

About

Customer lifecycle and HubSpot operations professional with experience across financial services and B2C organizations, focused on CRM administration, client onboarding, and go-to-market process design. I have worked hands-on with HubSpot and integrated tools since 2017 to map, simplify, and operationalize complex customer journeys. My strength is translating real operational problems into practical, trackable systems—from pipeline structure and automation to reporting and cross-team workflows. I pay close attention to data quality, edge cases, and the downstream impact on sales, service, and clients. While I enjoy automation and tooling, my motivation is fundamentally human: collaborating closely with stakeholders, improving day-to-day work, and seeing tangible results in how teams operate and how clients experience the business. I am planning a permanent relocation to France in November 2026 and am actively preparing for the French labor market. Working language: English (native). French: A2, actively progressing. Particularly interested in operations-focused roles within international or English-friendly French organizations.

Experience

14 yrs 4 mos

Total Experience

3 yrs 6 mos

Average Tenure

2 yrs 8 mos

Current Experience

James moore & co.

Senior Manager, Marketing Operations

Sep 2023 – Present · 2 yrs 8 mos · Remote

Professional services firm specializing in accounting, advisory, and consulting.
I’m responsible for our client acquisition and retention technology to streamline processes, improve data integrity, and enable my teams to provide the best buyers journey in the industry. I learned the business, built out HubSpot to support their model, worked with integration partners to extend HubSpot's impact, and continue to expand and optimize operations that improve data availability and quality.
Designed and deployed a fully customized HubSpot Enterprise environment: end-to-end marketing and sales automation, lifecycle routing, and a suite of GTM operations and firmwide revenue dashboards.
Managed 14 custom objects to model complex client financials and Introhive-based relationship intelligence.
Partnered with external vendors to optimize website performance and develop custom integrations with core service tools.
Led sales enablement initiatives: outbound sequencing (Clay + Lemlist), KPI frameworks, playbooks, and AI-driven sales coaching.
Drove user adoption through structured onboarding, documentation, and recurring training.

Cross-functional OpsOperational EfficiencyHubSpot Sales HubSales OperationsRevenue OperationsGo-to-Market Operations+5

Concordia university-wisconsin

2 roles

Director of Digital Marketing (Hubspot CRM Admin, Lead Gen-Growth Analysis, Marketing Strategy)

Promoted

Feb 2020 – Sep 2023 · 3 yrs 7 mos

Private university with multi-campus operations.
Responsibilities
Led a multi-functional digital growth team: paid/organic channels, content, social, research, and brand management.
Directed HubSpot Marketing & Sales operations, reporting architecture, and data governance.
Managed multimillion-dollar advertising budgets focused on revenue-producing recruitment initiatives.
Conducted market viability analyses for academic program evaluation.
Achievements
Designed the systems and processes for a new Sales Team, producing a 256% reduction in staff-to-applicant ratio and achieving a sub-2-minute speed-to-lead average.
Built a 5-star-rated student-recruitment chatbot serving program-information queries.
Maintained a sub-$300 CPL and sub-$1,000 CAC across paid acquisition channels.
Delivered quantitative program-performance insights used in university-wide academic decision-making.

Project ManagementWeb AnalyticsMarketing AutomationCross-functional OpsProgrammatic Media BuyingLanding Page Optimization+27

Digital Marketing Manager

Nov 2017 – Jan 2020 · 2 yrs 2 mos

Responsible for administering Hubspot CRM and Marketing Hub including integration software (with Admission's Microsoft Dynamics CRM). Also responsible for chatbot services, sales tools, landing pages, emails, and all automation functionality.
Responsible for implementing lead-generating and nurturing operations by managing all aspects of digital marketing, including: marketing automation/email marketing, landing page optimization, paid search and paid social , programmatic advertising and data analytics, etc.

Project ManagementWeb AnalyticsMarketing AutomationProgrammatic Media BuyingLanding Page OptimizationOperational Efficiency+22

Toppers pizza, inc.

Delivery Driver

Jun 2016 – Feb 2017 · 8 mos · Bay View, WI

Part-time delivery with the best pizza company in the World.
My time here was rewarded with some really interesting late-night experiences and the funds to pay off my student loans almost 5-years early, saving over $8,000 in interest.

Gannett | usa today network

3 roles

Supervisor, Campaign Management

Promoted

Jul 2015 – Nov 2017 · 2 yrs 4 mos · Greater Milwaukee Area

Gannett Co. — Acquisition Transition
National media company and publisher of USA Today.
Responsible for interviewing, hiring, training and the professional development of new Campaign Managers (5-7).
Own the relationships and communication with the assigned business units (15-20).
Mastery of the digital workflow between business unit and ad operations providing end-to-end advertising campaign management.
Responsible for ensuring campaigns and creative are executed on-time, accurately, monitored and deliver successfully.

Project ManagementProgrammatic Media BuyingOperational EfficiencyEditingLeadershipBusiness Communications+9

Digital Revenue Specialist

Sep 2014 – Jul 2015 · 10 mos · Greater Milwaukee Area

Journal Media Group — Merger Transition
Tasked to take the lead on all creative testing and attachment for digital campaigns which demanded I learn the attachment and manipulation of HTML coded ad tags, development of splashpages, and building rich media creative.

EditingHighly detail orientedMarketingData AnalysisBrandingData Entry+2

Digital Client Services Specialist

Nov 2012 – Sep 2014 · 1 yr 10 mos · Greater Milwaukee Area

Milwaukee Journal Sentinel
I served Milwaukee businesses by coordinating the attachment and testing of all creative files to digital advertising campaigns. Further, identifying any issues with the creative components or campaign performance due to technical errors or straying from the clients' business KPIs.

Highly detail orientedMarketingData AnalysisBrandingData EntryMarketing Analytics+1

7-eleven

Assistant Manager

Jun 2012 – Nov 2012 · 5 mos · Greater Milwaukee Area

Previously, Open Pantry.
I managed the balance and deposits; responsible for training 4-5 staff members, maintaining product and maximizing sales.
Successfully assisted the navigation 7-Eleven's acquisition while maintaining a quality customer experience.

Project ManagementLeadership

Wisconsin army national guard

Dental Assistant

Dec 2011 – Nov 2017 · 5 yrs 11 mos

Trained to perform a variety of patient care, office, and laboratory duties, and work chair-side as dentists examine and treat patients. Responsible for moving soldiers through the dental exam process as efficiently as possible, including: cataloging health history, performing x-rays, and recording results from the dental exam.
Chosen to lead the 187th Medical Battalion alongside the Battalion Commander as the Colors Bearer for the 10k Brigade Run during AIT.

Project ManagementOperational EfficiencyHighly detail orientedData Entry