Jun 2023 – Present · 2 yrs 10 mos · Salt Lake City, Utah, United States

• The Only Platform Creators, Coaches, Consultants (and you!) Need to:
• 🎯 Sell digital products, coaching sessions, or courses
• 💬 Run a paid community or membership
• 📬 Launch your newsletter and automate your emails
• 💡 Tap “Create with AI” when you’re stuck
• 💰 Get paid & track every sale
• 🧩 And manage it all in one place
• Plus you will join the VIP creatyl Community.
• Most creator/personal brand/growth communities cost $800 to $3,000/month.
• creatyl’s VIP Community is INCLUDED in your creatyl subscription!
• You will have weekly live calls with me and other top creators.
• Plus daily/weekly expert tips and secrets, real-time feedback, and personal strategies to make sure you always know what to do to be successful, and SO much more.
• Whether you’re a creator, coach, wanting to start a business, or looking for the perfect side‑hustle…
• Whether you’re just starting, scaling, or ready to leave your 9‑5…
• creatyl is the only platform you need.
• Built by a creator (me!), for creators/coaches/consultants and anyone wanting to build a digital product empire.
• → Try it free at creatyl.com

Apr 2021 – Nov 2024 · 3 yrs 7 mos · Salt Lake City, Utah, United States

• Recruited to lead operational and customer transformation for a $1B retailer
• After my success transforming Guitar Center, I was headhunted by Adorama to take on another large challenge: unify operations, sales, and customer experience for a multi-brand retailer doing over $1B annually. I led over 500 team members and was accountable for profit, performance, and customer satisfaction across the company.
• Key Results:
• Opened 5 new sales channels—delivered $30M+ in new revenue each year
• Increased AOV by 15.8%, conversion by 18.2%, and basket size by 19.6%
• Raised NPS by 35 points and CSAT by 19 points
• Opened 2 new warehouses—handled 100% of orders, cut costs by 18%, and sped up fulfillment by 27%
• Slashed operating costs by over $2M per month
• Built a profitable in-house service center—thousands of repairs monthly at 70% margin
• Modernized systems: AI, CRM, telephony, chat, and messaging
• I was hired to deliver outcomes—and I did. Every part of the customer and operational experience was rebuilt for long-term results.

Feb 2021 – Present · 5 yrs 2 mos · Salt Lake City, Utah, United States

• I wish someone had told me this years ago.
• I built 4 companies the hard way.
• Ads. Cold outreach. Sheer will.
• It worked. But every deal was harder than it needed to be because nobody knew my name before the pitch. I started from zero every single time.
• On my 5th company, I built my personal brand on LinkedIn first. Consistently. In my own voice.
• Everything changed.
• Buyers reached out already knowing me. Deals moved faster. Nothing about my product changed. Only my name was known.
• I grew to 700K+ followers across social media. Not by going viral. By showing up week after week.
• Founders and executives started asking how I did it.
• I then helped 100+ grow their personal brand, which led to building their businesses faster than ever.
• That is why I built SourceSolve.
• SourceSolve is a LinkedIn ghostwriting agency for founders and executives who are already doing great work but are invisible to the buyers who need to find them.
• Here is what we do for you:
• ✍️ Learn your voice, your story, and what makes you different
• 📝 Write your LinkedIn posts every week, in your words
• 🎯 Build a strategy so every post moves your business forward
• 📈 Turn your name into the one buyers already trust before the first call
• ✅ You review, approve, and show up consistently, without writing a word
• I am not going to tell you LinkedIn is easy. It is not.
• Consistency is hard.
• Writing about yourself is uncomfortable.
• Knowing what to say without sounding like everyone else takes years to figure out.
• That's why SourceSolve is here - we handle it all for you.
• The founders I work with now close deals they would have lost before.
• Not because their product got better. Because their name got known.
• 🎁 If you are a founder or executive, get your free LinkedIn audit.
• I will personally look at your profile and tell you exactly what I would change and what to post so it leads to visibility and real revenue.
• 👉 Message me or click below

Jul 2017 – Mar 2021 · 3 yrs 8 mos · Greater Salt Lake City Area

• Recruited to lead company-wide transformation across sales, service, and operations
• After building and selling four companies, I was headhunted by Guitar Center—a $4B retail giant—to lead a major turnaround effort across Sales, Customer Service, Marketing, and Operations. I was brought in to rebuild the customer experience, drive revenue, and modernize systems.
• Key Results:
• Launched 4 new sales channels, adding $110M+ in annual revenue
• Rolled out automation and AI—cut inbound volume by 75%
• Reduced attrition by 70%, saving over $2M annually
• Cut ecommerce fraud by 21%, recovering $4M per year
• Modernized tech stack: CRM, chat, telephony, messaging systems
• Raised support scores from 2.8 to 4.9 stars across key platforms
• This role was about results. I was brought in to fix what was broken—and I delivered.

Aug 2016 – Jul 2017 · 11 mos

• In just 1 year managed to identify and execute major improvements in Customer Experience and sales for 12 companies that resulted in solutions worth $98 Million in new Revenue – B2C and B2B.
• Key member of Executive Committee that evaluates, recommends, and implements best Customer Experience and Sales Solutions whether voice, chat, email, or digital. Created “Program Assessment” process that deep-dives, evaluates, and then recommends to businesses on how to best utilize their customer experience, contact centers, and operations or add an entirely new operation/processes to greatly increase customer satisfaction and revenue.
• Worked with clients such as: Amazon, FedEx, Home Depot, eBay, Alibaba.
• Have charge over developing and mentoring staff in center operations, solutions, and business development.

Jan 2009 – Aug 2016 · 7 yrs 7 mos

• Full service Customer Experience, Sales, Contact Center, and Marketing company. Company was an excellent “Profit Center” and “Customer Satisfaction Builder” for these clients by having excellent results in: customer experience and event planning, inbound/outbound sales, digital sales/marketing, phone/chat/email sales and support.
• In charge of all operations, finance, accounting, IT, HR, reporting
• Included Domestic and International projects; B2C and B2B. Clients included HP, BlackBerry, QuinStreet, AT&T, Emulex, Zulily, Verizon, LendingTree, Houzz, and Overstock.com.
• Greatly decreased client’s costs while increasing client’s revenue anywhere from 5% to 250% within 3-6 months and maintained a 95% client retention rate. Several clients had us build them a new customer experience operation and contact center operation.

May 2004 – Jan 2009 · 4 yrs 8 mos

• Had complete charge of budgeting, forecasting, and analyzing $7 billion international company.
• Analyzed all financials and operations to ensure greatest profitability and ROI. Completed financial statement consolidation, cost analysis, Capex planning, and detailing/presenting actual versus budgeted results to management. Implemented new budgeting and financial processes and procedures. These duties were Domestic & International and included overseeing employees in other countries and locations.
• Successfully prepared financial statements (including consolidated & foreign entities). Resolved penalties/issues and identified credits due to the company saving the company over $12 million.

Oct 2015 – Jul 2016 · 9 mos

• Founder of successful B2B SaaS Business. Business was acquired.

Jan 2015 – Mar 2016 · 1 yr 2 mos

• Founder of successful Home Decor eCommerce startup. Business was acquired.

Apr 2013 – Aug 2014 · 1 yr 4 mos

• E-commerce compression gear company - grew to 7 figures within a year. Business was acquired.

Apr 2001 – May 2004 · 3 yrs 1 mo · Greater Salt Lake City Area

• • Prepared financial statements/reports, had lead role in budget creation and implementation and month-end and year-end closings.