Erin Miska

Co-Founder

Minneapolis, Minnesota, United States14 yrs 6 mos experience

Highly Stable

Key Highlights

15+ years in B2B SaaS startups
Expert in positioning and messaging strategy
Proven track record in product launches

Stackforce AI infers this person is a B2B SaaS Product Marketing and Management expert.

Contact

Skills

Core Skills

PositioningMessagingGo-to-market StrategyProduct MarketingProduct ManagementProject ManagementTechnical Writing

Other Skills

Positioning & Messaging StrategyTechnical Marketing ContentGTM strategyABM programsContent and campaignsProduct launchCross-functional buildCustomer feedback incorporationCross-functional collaborationTeam leadershipProduct roadmap shapingTech solutions scopingProduct launchingMentoringClient-facing delivery

About

I’ve spent 15+ years in the trenches of B2B SaaS startups—building, launching, and positioning products so they actually land. With a background in product marketing, product management, and technical writing, I’ll always choose clarity over frills. My superpower is turning complex ideas into plain language that buyers understand and trust. Leaders bring me in at pivotal moments: new launches, fresh markets, or when the story isn’t quite clicking. I bring strategic clarity and scrappy execution to help products gain traction. Positioning and messaging strategy for startups and small companies is my sweet spot. I’ve worked across many diverse industries (logistics, healthcare, Apple device management) and I pick them up fast. Strategist. Writer. Builder. Explainer of the hard-to-explain. MOM.

Experience

14 yrs 6 mos

Total Experience

2 yrs 10 mos

Average Tenure

Current Experience

Erin miska consulting

Owner

Aug 2025 – Present · 9 mos · Minneapolis, Minnesota, United States

I work with B2B startups and growing companies to go to market smarter and communicate clearly. My focus is helping teams at key inflection points (launching new products, entering new markets, or repositioning after industry shifts) build the clarity and momentum they need to move forward.
With 15+ years of experience across product marketing, product management, and technical writing, I bring both strategy and execution. My work typically falls into two areas:
1. Positioning & Messaging Strategy: Defining ICPs, translating buyer insights into clear narratives, and sharpening value propositions so your story lands with the people who matter.
2. Technical Marketing Content: Creating credible, high-trust content for complex B2B products: website copy, case studies, thought leadership, ghostwriting, and more.
Across both, my goal is the same—to turn complex ideas into clear, compelling stories that help B2B companies build trust, traction, and growth.

Positioning & Messaging StrategyTechnical Marketing ContentPositioningMessaging

Logixboard

2 roles

Product Marketing Manager

Sep 2023 – Aug 2025 · 1 yr 11 mos · Remote

Owned marketing end-to-end—from positioning and messaging to content and campaigns. Partnered with Sales, Product, and Leadership to evolve our GTM strategy and ABM programs. Focused on driving pipeline and shaping a more scalable, high-impact marketing engine in a complex SaaS space.

GTM strategyABM programsContent and campaignsGo-to-Market StrategyProduct Marketing

Product Manager, Data Enrichment

Mar 2023 – Sep 2023 · 6 mos · Remote

Led the launch of Logixboard’s CO₂ emissions reporting product, integrating third-party data to report and visualize environmental impact of freight movements. Drove cross-functional build and GTM efforts, effectively serving as both PM and PMM. Incorporated customer feedback into design and post-launch improvements.

Product launchCross-functional buildCustomer feedback incorporationProduct ManagementProduct Marketing

Gravie

2 roles

Manager, Digital Product Managers

Promoted

Feb 2022 – Jan 2023 · 11 mos

Led and scaled a team of Product Managers through rapid company growth. Helped shape Gravie’s product roadmap and team processes during a pivotal stage.

Team leadershipProduct roadmap shapingProduct Management

Digital Product Manager

Dec 2018 – Feb 2022 · 3 yrs 2 mos

Scoped tech solutions with Engineering, UX, and external tech and healthcare vendors. Launched new products in close partnership with Sales, Marketing, and Ops. Mentored peers and helped shape product processes during rapid growth.

Tech solutions scopingProduct launchingMentoringProduct Management

Software for good

Technical Project Manager

Feb 2018 – Sep 2018 · 7 mos · Greater Minneapolis-St. Paul Area

Ran client-facing delivery for multiple custom website and app builds. Translated technical concepts, facilitated agile processes, and supported backlog development across a fast-paced project portfolio.

Client-facing deliveryAgile processes facilitationProject Management

One20 inc (formerly owned by trimble inc.)

Senior Product Owner

Aug 2017 – Feb 2018 · 6 mos

Translated the needs of long-haul truck drivers into a focused roadmap and feature set. Built trust between Product, Engineering, and the business while streamlining feedback loops from Sales and Support.

Roadmap translationFeedback loop streamliningProduct Management

Jamf

3 roles

Senior Product Owner

Mar 2017 – Jul 2017 · 4 mos

Led complex product initiatives spanning multiple teams and domains. Mentored peers and contributed to team-wide planning and prioritization.

Product initiatives leadershipTeam mentoringProduct Management

Founding Product Owner

Promoted

Mar 2014 – Feb 2017 · 2 yrs 11 mos

Owned roadmap and backlog for key product areas. Partnered closely with customers to shape features and priorities, and represented Jamf at events and in the user community.

Roadmap ownershipCustomer partnershipProduct Management

Technical Writer

Jun 2010 – Feb 2014 · 3 yrs 8 mos

Translated complex product functionality into clear, user-focused documentation. Worked cross-functionally with product and engineering teams to support customer education and success.

User-focused documentationCross-functional collaborationTechnical Writing