B C Nachiketh

Business Development Executive

Bengaluru, Karnataka, India13 yrs 5 mos experience
Highly Stable

Key Highlights

  • Proven expertise in B2B marketing strategies.
  • Strong background in partner and channel marketing.
  • Extensive experience in event management and execution.
Stackforce AI infers this person is a B2B marketing professional with a focus on event management and partner marketing.

Contact

Skills

Core Skills

B2b MarketingChannel MarketingPartner MarketingDemand GenerationEvent Management

Other Skills

Business-to-Business (B2B)ISVJoint MarketingBusiness CommunicationsRelationship BuildingChannel ProgramsMarketing PartnershipsMDFAlliance MarketingOperational MarketingCo-marketingSkilled Multi-taskerMarketing MetricsCo-brandingMarketing Strategy

About

Experienced B2B Marketer with a demonstrated history of working in the enterprise technology space. Skilled in Partner/Channel Marketing, Field Marketing, Demand Generation, Event Management and Marketing Operations.

Experience

Wiz

Field Marketing Lead - India & SAARC

Dec 2025Present · 4 mos · India · Remote

Palo alto networks

2 roles

Enterprise & Value Partner Marketing Manager, India & SAARC, Palo Alto Networks

Promoted

Aug 2024Dec 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Channel & Commercial Marketing Manager, India & SAARC

Jan 2022Jul 2024 · 2 yrs 6 mos · Bengaluru, Karnataka, India · On-site

Business-to-Business (B2B)ISVJoint MarketingBusiness CommunicationsRelationship BuildingChannel Programs+20

Singlestore

Partner Marketing Manager - JAPAC & EMEA

Feb 2021Jan 2022 · 11 mos · Bengaluru, Karnataka, India

  • Create joint partner marketing programs leveraging partner ecosystems and expanding reach into their marketable database
  • Implement joint field marketing and demand generation programs to grow and amplify SingleStore with Partners (VARs & GSIs)
  • Cultivate relationships with demand generation and partner marketing leaders in all key partner organizations
  • Set clear KPIs & goals for each program with matching lead generation effort
  • Support and leverage SingleStore corporate campaigns with partners
  • Build business plans collaboratively with solution partners and SingleStore
  • Work with cross-functional teams internally (Sales, Legal, Product Marketing, Product Management) to set & achieve objectives
  • End-to-end project management, including managing external creative agencies and event agencies
Business CommunicationsOrganization SkillsMarketing CampaignsMarketing MaterialsPartner MarketingDemand Generation

Google

2 roles

Partner Marketing Specialist - India, Google Cloud viva Cognizant

Sep 2018Feb 2021 · 2 yrs 5 mos

  • Help develop initiatives that scale the Partner channel through enablement, systems, platforms and marketing programs covering Enterprise, Corporate and SMB business.
  • Collaborate with partners to develop marketing strategies for effective use of MDF and guide them to use the right marketing tools for execution. And drive marketing pipeline target with partners.
  • Strategize audience generation for partner led/ Google Cloud partner events and marketing campaigns
  • Curate content and generate audience for monthly partner webinar with an objective to educate and engage.
  • Curate partner specific content for monthly newsletter for India partner eco system.
  • Sponsorship sales and management for Google Cloud Summit in India
  • Coordinate with cross-functional teams to execute partner marketing campaigns.
  • Manage leads from events and marketing campaigns viva Salesforce, work with marketing activation team for lead uploads and profiling.
  • End-to-end project management, including managing external creative agencies and event agencies.
Business CommunicationsOrganization SkillsMarketing CampaignsMarketing MaterialsPartner MarketingEvent Management

Events Specialist - India, Google Cloud viva Cognizant

May 2017Aug 2018 · 1 yr 3 mos

  • Lead events end-to-end across Google Cloud and third party (partner/industry), develop event strategy and vision while ensuring innovative event experience.
  • Develop event schedule and agenda with key stakeholders to ensure it aligns with the overarching product roadmap, event massaging pillars, business priorities and execution vision.
  • Work closely with speaker teams to ensure content and messaging is consistent and on-brand
  • Project management and work with cross-functional working groups on campaign deliverables.
  • Share post event/campaign results and learnings with internal teams.
  • Administer assigned marketing budgets and work with multiple partners and vendors to compile.
  • Manage leads from events and marketing campaigns viva Salesforce and work with marketing activation team for lead uploads and profiling.
Organization SkillsMarketing CampaignsMarketing MaterialsEvent Management

Christ university, bangalore

Adjunct Faculty - Event Management

Jun 2018Jun 2022 · 4 yrs · Bangalore

The younion

2 roles

Account Manager

Aug 2015Apr 2017 · 1 yr 8 mos · Bangalore

  • Account management and servicing of leading IT MNCs with their events and GTM campaigns.
  • Planning, Project management and execution of objective driven integrated marketing campaigns across industry verticals. Most campaigns/activities designed to develop and enhance sales/business pipe.
  • Project Manager for large-scale flagship experiential events, responsible for event planning and execution of customer/partner off sites, large format conferences and multi city roadshows across India and APAC.
  • Event production and operations - successfully planned and executed large set ups, technically sound with SLV and fabrication, console management, on ground event registration and floor management
  • Vendor management and coordination – identification, negotiations and relationships with multiple vendors.
  • Event budget management - custodianship and handling large budgets, maintenance and tracking project expenses, post event financial reporting.
  • Artist management - identifying/scouting/selection of artists/celebrities for events, booking and contract negotiations with artist managers.
  • Venue management - extensive experience in venue identification, booking, contract negotiations and on ground coordination.

Senior Account Executive

Jan 2011Jan 2013 · 2 yrs · Bangalore

  • Assistance in event operations and production
  • Assistance in venue booking, negotiations and contract closures
  • Assistance in vendor coordination and negotiations
  • On ground support and assistance for large and mid-scale events
  • Assistance in event registration, project coordination and floor management

Fever 104 fm (ht media ltd.)

Programming Intern

May 2010Jun 2010 · 1 mo · Bangalore

  • Assisted in produce shows
  • Design show content, researched and executed segments for drive time shows
  • Collect sound bytes from listeners/public and editing/packaging
  • Winner Management
  • Caller Management

Adecom network / koottu-k-kural

Intern/ Volunteer

Apr 2010May 2010 · 1 mo · Puducherry

  • Trainer - English speaking, MS Office
  • Played the role of the NGO’s photographer during the work period
  • Conducted media workshops for educating students on media and career opportunities
  • Clerical work
  • Worked on a campaign to educate people on use of plastic
  • Created an AV advertisement for the NGO.
  • Data entry

Radio indigo fm

Programming Intern

Oct 2009Nov 2009 · 1 mo · Bangalore

  • Assisted in produce shows
  • Design show content, researched and executed segments for drive time shows
  • Collect sound bytes from listeners/public and editing/packaging
  • Winner Management

Zeroin management private limited

Market Development Executive

Sep 2008Sep 2009 · 1 yr · Bangalore, India

  • Client Service
  • Business Development
  • Event Operations
  • Event Production
  • Project Management
  • Marketing of Ultimate Corporate League (In house sporting property)

Education

Christ University, Bangalore

Master Science Communication — Mass Communication/Media Studies

Jan 2009Jan 2011

EMDI Institute of Media and Communication

Diploma — Event Management

May 2008May 2009

Bangalore University

Bachelors Business Management — Human Resources Management and Marketing

Jan 2006Jan 2009

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