Dawn Franklin

CEO

Burlington, Iowa, United States2 yrs experience

AI Enabled

Key Highlights

Expert in translating AI into business outcomes.
Proven track record in revenue operations and strategy.
Strong leadership in cross-functional team alignment.

Stackforce AI infers this person is a Revenue Operations and AI Strategy expert in the B2B sector.

Contact

Skills

Core Skills

Revenue OperationsOperational StrategySales OperationsCustomer Experience StrategyBusiness Process OptimizationMarketing Operations

Other Skills

Revenue Growth StrategyAutomation StrategySales EnablementCRM StrategyCustomer Retention StrategyGo-to-Market StrategySales Pipeline ManagementNegotiationForecastingPricing StrategyPartnership DevelopmentSales TrainingBusiness CoachingMarketing StrategyWorkflow Design

About

I help organizations think more clearly about growth, systems, and customer experience, especially as AI becomes embedded in everyday operations. My work sits at the intersection of revenue operations, AI strategy, and leadership judgment. I’m particularly focused on helping teams move beyond “AI as a tool” toward AI as a structural capability that improves decision-making, alignment, and execution. I’ve built and led across industries, operated under real constraints, and learned how systems break when incentives, data, and teams aren’t aligned. That perspective shapes how I approach technology: not as a shortcut, but as a multiplier. One that exposes confusion as quickly as it creates efficiency. I’m Salesforce Agentforce certified and deeply interested in how agentic AI, CRM-native intelligence, and RevOps design change how organizations serve customers and scale sustainably. I work best with teams who value clarity over comfort, structure over noise, and long-term outcomes over quick wins.

Experience

2 yrs

Total Experience

1 yr

Average Tenure

Current Experience

Hajoca corporation

Profit Center Manager

Aug 2024 – Oct 2025 · 1 yr 2 mos · United States · Hybrid

Senior revenue and operations leader with cross-industry experience owning revenue systems, customer lifecycle strategy, and operational execution.
Owned end-to-end revenue and operational performance for a multi-million-dollar distribution business, with full P&L responsibility across sales, inventory, pricing, and customer experience.
Led revenue planning, forecasting, and execution across inside sales, warehouse operations, and customer service, improving alignment between demand, supply, and service delivery.
Diagnosed and corrected process breakdowns impacting customer satisfaction, fulfillment speed, and sales performance.
Implemented operational and workflow improvements that increased execution consistency, accountability, and cross-functional coordination across the revenue lifecycle.
Designed and executed local B2B outreach strategies to expand commercial and institutional accounts, supporting sustainable revenue growth.
Rebuilt team capability through retraining and performance realignment, ensuring execution matched corporate standards and revenue objectives.

Revenue Growth StrategyAutomation StrategyRevenue OperationsOperational Strategy

Addington place of burlington

Sales and Marketing Director

Sep 2023 – Aug 2024 · 11 mos · United States · Hybrid

Led revenue growth and customer acquisition strategy for a senior living community, overseeing sales operations, marketing execution, and CRM-driven customer journeys.
Increased occupancy from 53% to 93% by redesigning the sales funnel, referral strategy, and customer engagement process.
Owned CRM strategy and sales workflows to improve lead tracking, tour personalization, follow-up discipline, and conversion rates.
Aligned marketing, sales, and operations around shared revenue targets and customer experience metrics.
Built and maintained referral partnerships with healthcare providers and community stakeholders, strengthening pipeline quality and predictability.

Revenue Growth StrategyAutomation StrategySales OperationsCustomer Experience Strategy

Exp realty

Realtor

Nov 2020 – Aug 2023 · 2 yrs 9 mos

Managed a full-cycle sales pipeline, from prospecting through close, while operating as an independent revenue owner.
Led client acquisition, negotiation, and deal execution in a commission-based environment requiring disciplined forecasting and pipeline management.
Balanced customer advocacy with transaction efficiency in high-stakes, time-sensitive deals.

Go-to-Market StrategyRevenue Growth StrategySales OperationsRevenue Operations

Skin kush

Founder & Director of Sales and Operations

Jan 2017 – Feb 2020 · 3 yrs 1 mo · United States · Remote

Built and scaled a multi-state consumer brand, owning revenue strategy, partnerships, and go-to-market execution.
Directed pricing, trade spend, and profitability across product lines and distribution channels.
Secured multi-state distribution and partnerships, growing brand presence through strategic account development.
Recruited, trained, and led a team of 12; developed sales training and education programs.
Navigated regulatory constraints, demonstrating adaptability in a complex operating environment.
Successfully grew the business until 2020, when closure was required due to banking restrictions on CBD companies — showcasing adaptability and resilience in a challenging market.

Go-to-Market StrategyRevenue Growth StrategyRevenue OperationsBusiness Process Optimization

Beautiful secrets

National Sales & Marketing Director

Mar 2011 – May 2017 · 6 yrs 2 mos · United States · Remote

Led national sales strategy and education initiatives across multiple beauty brands.
Delivered sales enablement programs, training, and business coaching to independent operators nationwide.
Supported revenue growth through strategic marketing initiatives and relationship-driven sales execution.

Go-to-Market StrategyRevenue Growth StrategySales OperationsMarketing Operations