Rajesh Soundararajan

CEO

Bengaluru, Karnataka, India30 yrs 1 mo experience

Highly Stable

Key Highlights

Expert in building scalable education systems.
Over two decades of leadership in tech giants.
Founder of a successful consulting practice.

Stackforce AI infers this person is a leader in educational technology and consulting with a focus on sustainable practices.

Contact

Skills

Core Skills

Marketing StrategyNew Business DevelopmentNew Market ExpansionStrategic PlanningProduct DevelopmentNew Market DevelopmentProduct ManagementSales & Marketing Leadership

Other Skills

Content MarketingDigital MarketingGrowth StrategiesOnline Lead GenerationP&L ManagementProfitable GrowthPublic PolicyOnline AdvertisingIncubationProduct MarketingBrand ManagementPeople ManagementProduct LaunchPricing StrategyChannel Sales

About

Rajesh Soundararajan builds education and learning systems that scale. He is Executive Director at Katha, where he works at the intersection of pedagogy, reading and storytelling, and institutional design. His focus is on learning outcomes, equity expressed through practice, and turning field-level insight into structures that can be sustained over time. Earlier, he spent over two decades in senior leadership roles across Asia-Pacific with IBM, Microsoft, and NComputing, leading product incubation, go-to-market strategy, partnerships, and new market creation. He later founded Futureshift in Singapore, advising organisations on product strategy and transformation. Across sectors, his work centres on making early judgment calls, stress-testing ideas before scale, and building systems that last.

Experience

Katha

3 roles

Executive Director and CEO

Promoted

Jun 2024 – Present · 1 yr 10 mos

Overall responsibility for organisational direction, performance, and stewardship. Leads strategy, pedagogy, partnerships, and execution across Katha’s education initiatives, with a focus on learning outcomes, equity in practice, and systems that hold under scale. Works closely with the Board, funders, government, and communities to ensure coherence, accountability, and long-term institutional strength.

CEO, 300M Citizens’ Challenge

Promoted

Apr 2023 – Dec 2025 · 2 yrs 8 mos

Led the 300M Citizens’ Challenge as a national platform to advance reading, learning, and citizenship outcomes at scale. Provided strategic direction and institutional design to align diverse stakeholders around a shared vision, ensuring coherence, credibility, and sustainability. Focused on building a unifying framework rather than a parallel organisation.

Chief Sustainability Officer

Aug 2020 – Jun 2024 · 3 yrs 10 mos

Qryptal

Chief Marketing Officer

Aug 2018 – May 2024 · 5 yrs 9 mos · Singapore · Remote

Defined product positioning and go-to-market strategy, translating complex security offerings into clear value propositions that supported market entry and early growth.

Marketing StrategyContent MarketingDigital MarketingNew Business DevelopmentGrowth StrategiesOnline Lead Generation

The iyengar farms

Agropreneur

May 2015 – Present · 10 yrs 11 mos · Harur, Tamil Nadu, India

Founded and stewarded a self-owned, self-managed agroforestry initiative focused on afforestation, sustainable farming, and local livelihood creation. Built and managed a 10-acre agroforest (18,000+ trees) integrating long-rotation trees, perennial crops, and seasonal farming. Created local employment while applying modern agricultural practices to balance ecological regeneration with economic viability.

Ncomputing

VP Business Development (Asia-Pacific), Regional Director

Aug 2010 – Mar 2014 · 3 yrs 7 mos · Singapore

Built and scaled new customer segments and channel models across APJ, transforming NComputing’s go-to-market approach in education and emerging markets.

P&L ManagementNew Market ExpansionProfitable GrowthStrategic PlanningNew Business Development

Futureshift consulting

Founder and CEO

May 2009 – Jun 2024 · 15 yrs 1 mo · Singapore · Remote

Founded and led a consulting practice focused on product strategy, go-to-market design, and organisational transformation. Advised SMEs and startups as a strategic advisor and virtual CXO, helping teams move from intent to execution across products, markets, and partnerships.

Microsoft

Regional Head (APAC) – Shared Access Consumer Products

May 2007 – Jun 2009 · 2 yrs 1 mo · Singapore

Incubated and scaled consumer products for emerging markets, creating new opportunities across mobile advertising, internet cafés, and early cloud services.

Product DevelopmentPublic PolicyNew Market DevelopmentOnline AdvertisingIncubation

Ibm, microsoft, ncomputing, futureshift

Senior Leadership | IBM / Microsoft / NComputing/ Futureshift

Mar 1999 – Jul 2024 · 25 yrs 4 mos · Singapore · On-site

Held senior leadership roles across Asia-Pacific spanning product incubation, go-to-market strategy, partnerships, and new market creation. Led large-scale initiatives across emerging markets, cloud, infrastructure, and channel transformation, building products and systems designed to operate at scale.

Ibm

General Manager (ASEAN/SA) - AS/400, System i (Progressive Roles)

Mar 1999 – Mar 2007 · 8 yrs · Singapore

Led product and sales initiatives for mid-range servers, building new customer segments around Linux, server consolidation, and hosted infrastructure.

Product ManagementProduct MarketingProduct DevelopmentBrand ManagementNew Business DevelopmentPeople Management+4

Blueshift

Business Development Manager

Jan 1996 – Jan 1997 · 1 yr · India

Led business development in the early internet era, driving adoption of e-commerce and ERP solutions and building early enterprise and partner relationships.

Cmc limited

Business Development Executive

Jan 1994 – Jan 1996 · 2 yrs · India

Worked with one of India’s largest system integrators, delivering bespoke technology solutions for large government bodies and scientific institutions.