Chris McKenzie

CEO

Raleigh, North Carolina, United States11 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Designed Zoom's Outbound Sales Prioritization Engine.
Founded global community of 1,000+ sales development professionals.
Published author at SalesHacker.

Stackforce AI infers this person is a SaaS sales expert with a focus on outbound strategies.

Contact

Skills

Core Skills

Go-to-market StrategyBusiness DevelopmentInside SalesSales DevelopmentMarket Strategy

Other Skills

Enterprise SoftwareOutbound SalesSalesforce.comSoftware as a Service (SaaS)Startup DevelopmentPipeline DevelopmentPipeline ManagementCold CallingMicrosoft Office

About

I’ve spent my career fixing one problem most sales teams avoid: How do you build an outbound system that doesn’t collapse the moment you stop pushing it? I Build outbound systems that focus only on prospects who are already feeling the pain we solve. Once you know exactly who to talk to, everything else becomes simple. ✅ Better conversations. ✅ Shorter cycles. ✅ Predictable revenue. What I’ve Done • Designed, tested, and implemented Zoom’s Outbound Sales Prioritisation Engine. It helped scale their global BDR program during 2020. • Featured on Sales Success Stories as Zoom’s top-ranked BDR. • Published author at SalesHacker. • Built the complete Outbound Sales Playbook for Zoom’s Enterprise Sales Associate team. • Coach and mentor new BDRs, Managers, Enterprise Sales Associates, and AEs. • Founded and run the SDR Crowd. It’s now a global community of 1,000+ sales development pros from 300+ SaaS companies. It started as a place to share what actually works. It grew into a global network of people who care about doing outbound properly.

Experience

11 yrs 10 mos

Total Experience

2 yrs 4 mos

Average Tenure

3 yrs 6 mos

Current Experience

Sales 8

3 roles

VP of Sales

Promoted

Aug 2025 – Present · 8 mos

Director, Inside Sales

Promoted

Sep 2023 – Aug 2025 · 1 yr 11 mos

Owned GTM & Net-New Revenue. Built and led the revenue engine: 7 AEs, 12 SDR Managers, and 100+ SDRs.
Sales 8 (Formerly Growth Engine) industry experts will develop and manage a fully optimized outbound sales program that fuels your pipeline with a constant flow of qualified leads, allowing you to scale your revenue engine without adding more headcount.
Sales reps not meeting with enough new prospects each week to hit your revenue targets? Let's talk.

Go-to-Market StrategyBusiness Development

Founding Account Executive

Oct 2022 – Sep 2023 · 11 mos

We help startups and B2B service companies reach their growth and profitability goals by combining prospecting strategies, inbound marketing, sales tactics, and automation.

Go-to-Market StrategyEnterprise Software

Zoom video communications

2 roles

Account Executive

Promoted

Apr 2020 – Jul 2021 · 1 yr 3 mos

First Enterprise Sales Associate hired at Zoom, helped create and validate the role
New business hunter/closer sales role
Created ESA Sales Development Playbook
Trained other sales reps to increase amount and frequency of new opportunities generated by each rep
Developed the Franchise Expansion Playbook

Inside Sales

Enterprise BDR

Oct 2018 – Apr 2020 · 1 yr 6 mos

#1 ranked BDR, 2019
Set the record for Most Pipeline Generated in Zoom history, 2019
Enterprise BDR aligned to NY
2020, personally architected, tested, and deployed a mission critical Outbound Prioritization Engine to the enterprise-wide BDR segment.
2020, promoted to a new role I helped create as Zoom's first Enterprise Sales Associate

Auction mobility

Enterprise BDR | Team Lead

Aug 2017 – Oct 2018 · 1 yr 2 mos · Boston, MA

#1 ranked BDR, FY'18
145% Quota Attainment, FY'18
Sourced 470% more revenue than the BDR Org Avg, FY’18
Designed the strategy and led the outbound initiatives that successfully captured majority market share in BENELUX, South Africa, and APAC

Amslee agency

Digital Marketing Specialist

May 2014 – Jun 2017 · 3 yrs 1 mo · Washington D.C. Metro Area

I was responsible for all internal and client-facing Inbound Marketing. This included SEO, SEM, PPC, social media marketing, email marketing, and copywriting.