Sep 2021 – Jun 2022 · 9 mos · Charleston, South Carolina, United States

• Manage inbound lead workflow and optimize new client onboarding process
• Ensure client satisfaction and brand reputation through client relations
• Grow demand generation through digital presence using industry platforms, national & local publications, website, and social media presence
• Coordinate with multiple departments to understand and optimize processes for improved business operations
• Scheduling, staffing, and management of 30+ weddings per weekend
• Oversee 20 person team, including employee relations, conflict management, hiring and onboarding

Jan 2020 – Sep 2021 · 1 yr 8 mos · Charleston, SC

• Led the shift to automation through development and management of automated demand generation campaigns, including goal setting based on business initiatives, strategic workflow development, coordination of cross-channel initiatives (email, events, direct and advertising), lead management, reporting and analysis
• Optimized and administered Pardot instance, including integrations with Salesforce, GoToWebinar, Drift Email, Dataroma, and social platforms
• Maintained database using enrichment tools and marketing data to further segment for targeted marketing outreach
• Assisted with company rebrand and creation of digital go-to-market plan for expansion to national and direct markets
• Implemented reporting showing campaign influence to better understand the impact of each marketing touch within the lead lifecycle
• Developed email templates and landing pages attributing to increased email open and click through rates

Jul 2015 – Jan 2020 · 4 yrs 6 mos

• Planned and executed B2B marketing campaigns, including ownership of budget, audience, logistics, deliverables and quality assurance
• Tailored industry specific campaigns for healthcare, finance, higher education, and service provider verticals
• Cross-departmental collaboration with technical experts and sales leadership to ensure end-to-end campaign accuracy and follow through initiatives
• Designed campaigns to support overarching marketing strategies, including awareness, acquisition, nurture, and retention
• Worked with Sales Operations on process implementation and maintenance to ensure accurate lead lifecycle tracking
• Analyzed cross-platform reports, tracking against marketing KPIs for lead generation and opportunity influence
• Testing and optimization based on key campaign metrics, resulting in email open rates increasing by 10% in 2019, surpassing industry benchmarks
• Integrated and administered marketing platforms (Pardot, GetFeedback, Newswire, AdRoll, Buffer)
• Assisted with website management (WordPress)
• Management of marketing agency

Jun 2014 – Jul 2015 · 1 yr 1 mo

• Set up and integrated marketing automation platform (Marketo)
• Developed content for use on the website and other digital platforms
• Assisted in the development of the brand’s voice
• Daily activities included developing and managing marketing campaigns, campaign reporting, maintaining marketable database, developing press releases, and sales enablement collateral

Feb 2014 – Jun 2014 · 4 mos

• Managed email marketing platform (Constant Contact)
• Analyzed competitor’s marketing efforts
• Drafted effective content for lead generation and retention marketing campaigns

Aug 2013 – Nov 2013 · 3 mos · New York, NY

• Assisted in client services and account management for the USTA, SNY and WWE
• Monitored and tracked out-of-home media and radio advertising placements for clients
• Helped manage client billing and invoicing on a timely basis

May 2013 – Jun 2013 · 1 mo · London, United Kingdom

• Performed competitive research for UK-based brands such as Debenhams, Toni & Guy, and Unilever beauty brands
• Participated in advertising campaign development sessions for Debenhams holiday campaign
• Assisted in campaign development for sustainable marketing initiatives for Unilever beauty brands

Jan 2013 – May 2013 · 4 mos · New York, NY

• Coordinated product placements with major publications, including Teen Vogue, Seventeen Magazine, and Elle
• Tracked and reported on product placements
• Maintained sample showroom with seasonal product lines