Aug 2023 – Present · 2 yrs 9 mos

• Make every lead count.
• www.default.com

Aug 2023 – Jul 2025 · 1 yr 11 mos · San Francisco Bay Area

• A leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center.
• www.ringcentral.com

Oct 2022 – Jul 2025 · 2 yrs 9 mos · San Francisco Bay Area

• Acquired by RingCentral
• With Hopin, you can connect people, build community, and power business.
• See how Hopin products can work for you by joining the millions of people already using StreamYard, Session, Streamable, Hopin Events, and more.
• www.hopin.com
• Achievements:
• Owned top of funnel lead routing systems, e.g. Chili Piper, LeanData, Outreach
• Implemented a marketing lead qualification and routing process that replaced SDR qualification while maintaining an 8% lead to opportunity conversion rate
• Successfully implement a marketing qualified opportunity (MQO) process that sustains an 8% inbound conversion rate from qualified leads to opportunities, consistent with a previously in-house IB SDR team
• Ran weekly marketing campaigns via Customer.io, automation workflows, and other lead management process improvements that resulted in 21% increase in new business pipeline generation
• Owned end to end system migration of 1.2M person record database from Marketo to Customer.io
• Pulled weekly and ad-hoc top of funnel reports and insights for the CRO and VP of Revenue Operations

Aug 2021 – Oct 2022 · 1 yr 2 mos · San Francisco Bay Area

• Achievements:
• Optimized lead routing tools + flow, e.g. Website, Chili Piper, LeanData, rectifying gaps in lead management, data enrichment, and pipeline attribution, leading to a prompt distribution of leads to 100+ reps globally across 3 business units and an 11% reduction in lead response time
• Provided subject matter expertise on all go-to-market facing top-of-the-funnel tools, systems, and processes, e.g. Salesforce, Outreach, ZoomInfo, LinkedIn Sales Navigator
• Resolved over 1,800 ad-hoc lead routing related SFDC cases in 14 months, 2x any other person on the team
• Conducted weekly audits of all top of funnel systems to ensure data accuracy, compliance, and alignment with marketing goals

Aug 2020 – Present · 5 yrs 9 mos

• RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Jul 2020 – Aug 2021 · 1 yr 1 mo · San Jose, California, United States

• Based in Silicon Valley, Splashtop Inc. delivers next-generation remote access and remote support software and services for enterprises, academic and research institutions, government agencies, small businesses, MSPs, IT departments, and individuals.
• If you are interested in learning more, please reach out at michael.lasap@splashtop.com.
• www.splashtop.com
• Achievements:
• Led all tools, systems, and process training/enablement for all net new sales and customer success hires
• Coordinated and implement system changes to the revenue technology stack, driving alignment between Salesforce, MS 365, and Intercom, with direct involvement from executive leadership
• Provided agile sales systems support to global GTM teams, yielding a 63% improvement in initial response and turnaround time
• Skills:
• Sales Strategy & Operations, Data Analysis, Project Management, Salesforce, MS365

Jan 2020 – Sep 2020 · 8 mos · San Jose, California, United States

• Achievements:
• Closed over $62,000 in ARR by qualifying, sorting, and tracking a minimum of 30 daily inbound leads from Salesforce
• Produced 305 sales-qualified leads in H1 2020, helping contribute to over $25 million (250% core business growth) in overall sales bookings
• 18% boost in-house SDR team productivity through tool enablement including Salesforce, Outlook, and MS Teams
• Skills:
• Inbound Sales, Process Improvement, QA, Salesforce, Outlook

Aug 2019 – Jan 2020 · 5 mos · New York City Metropolitan Area

• A Cornell Tech-backed company.
• Corcus was founded by a group of design, finance, and technology experts enthusiastic about digital media. We built Corcus to help content creators focus on creation and growth by reducing time spent on non-content creation work and increasing cash flow, without giving up control.
• If you are interested in learning more, please reach out at mike@corcus.io.
• www.corcus.io
• Achievements:
• Developed and improved go-to-market reporting for Sales and Marketing within HubSpot
• Provide strategic insights and recommendations to support sales team structure, market sizing, and revenue opportunities
• Research, recommend, and manage sales tools that best support our practices and team needs
• Skills:
• Strategy & Operations, Outbound Sales, Project Management, Hubspot, G Suite

Feb 2019 – Apr 2019 · 2 mos · San Francisco Bay Area

• Founders building superpowers.
• https://www.boost.vc/

Jan 2019 – Jan 2020 · 1 yr · San Francisco Bay Area

• A Boost VC-backed company.
• MindGlow uses the immersive experience of VR to train employees to know what to do in emergencies, starting with active shooter training. Our training mission is to save lives through empowerment and engagement.
• If you are interested in learning more, please reach out at mike@mindglowinc.com.
• www.mindglowinc.com
• Achievements:
• Create personas, user flows, and low-fidelity wireframes for a Human Resources Information System (HRIS) to improve the administration of virtual reality employee safety training across the workplace
• Utilize SWOT analysis to translate business challenges and insights into product requirements, resulting in improved alignment and successful implementation of strategies
• Optimize weekly product development by 112% by assisting in the development of internal audits and design processes
• Skills:
• Strategy & Operations, Product Design, Project Management, QA, G Suite

May 2018 – Feb 2019 · 9 mos · San Francisco Bay Area

• PeggyJo is an open source platform bringing together Psychology & Technology to build AI for mental wellbeing. Partnering with college students and experts around the world, we’re building a community to spread awareness of mental health, provide resources for improving mental wellbeing, and to build anonymized data signals needed to create AI that helps people.
• Achievements:
• Collaborated with students from UCLA, UCSB, and UCSC to design an open-source AI application that provides accessible mental health resources to college students across the United States
• Boost daily active users by 32% month-over-month by leading sprint planning and prioritization for 3 major feature developments, resulting in meeting specific product development roadmap dates
• Coordinate business planning process and outputs between Marketing, Product, and Operations, and created internal collateral within G Suite to eliminate operational ambiguity
• Skills:
• Strategy & Operations, Product Design, Product Roadmap, Project Management, G Suite