Sep 2020 – Present · 5 yrs 8 mos

• Strategic Contributions: Shape idealo’s global strategy as an authorised signatory and executive board member, managing Panther Holding GmbH (a subsidiary of idealo) as its managing director.
• International division management: Oversee operations in five countries (FR, IT, ES, UK, AT) and global white labels, driving growth, revenue and profitability.
• Stakeholder management: Build strong relationships with business and political stakeholders, representing the company before national and European authorities.
• Innovation, Technology and Business Development: Lead automation and technology innovation while identifying business opportunities and partnerships to ensure operational scalability.
• International department optimisation: Improve the International sub-departments (B2B, Marketing, Brand, Catalogue, Product & Technology, BizDev & Analytics) by improving processes and fostering cross-functional collaboration.
• Leadership Development: Provide strategic guidance and support to international managers, mentoring them to maximise their leadership potential.

Apr 2017 – Sep 2020 · 3 yrs 5 mos

• Responsible for the growth, revenue, profit, and budget of the idealo activities in Italy.
• Empowering my team (Marketing, Content, and Sales), helping them achieve their goals and create an inspirational culture
• Responsible for the annual business and budget planning
• Searching for new business partners and establishing new strategic cooperation
• Ensure excellence to both users and internal partners
• Representing the company in front of the different stakeholders

Mar 2011 – Mar 2017 · 6 yrs · Greater Munich Metropolitan Area

• Define with the clients (L'Orèal Paris, Ferrero, BOSCH, Sodastream ...) the KPIs to be reached based on defined experience and benchmarks.
• Identify the ideal target groups
• Influencer marketing: Identify opinion leaders and influencers to involve in marketing campaigns
• Crisis management: Realizes in real time a critical situation and develops in a short time the best practise strategy

Jan 2011 – Mar 2017 · 6 yrs 2 mos · Greater Munich Metropolitan Area

• Operational and Financial management for project up to 2,5 million €
• Support in the analysis of target groups or products for a structured sales talk of the travel agents. Development of sales strategies (added values).
• Support in the organisation and realisation of customer events on behalf of travel agencies or tour operators and shipping companies in the deluxe category

Jan 2010 – Dec 2010 · 11 mos · Greater Munich Metropolitan Area

• Keywords and Data analysis with Google Tools and SEO/SEM Programs
• SEO Text (Meta Tag, Meta Description, Meta Title) – Linkbuilding (Onsite and Offsite) –
• SEM Campaign (Google Adwords, Yahoo Market Place).
• New customer acquisition and retention

Oct 2009 – Dec 2013 · 4 yrs 2 mos · Greater Munich Metropolitan Area

• Editing, Administration, Facilitation and Development of the Website
• Continuous evaluation of the access rates by Google Analytics and SEO optimization
• Social Media Marketing and Online Marketing
• Meetingpoint Cruises was selected by the User of Klout.com as one of most influencing website about Cruises Business. During the Costa Concordia tragedy I collaborated with the BBC/London and El Pàis/Madrid. The Ministry of regional Affairs, Tourism and Sport has indicated Meetingpoint Cruises as recommended Website on their official Website italia.it.

Jul 2008 – Dec 2009 · 1 yr 5 mos · Greater Munich Metropolitan Area

• Creating presentations for Seminars and Conference
• Market Research
• Assistant Event Manager

Jun 2006 – Jul 2008 · 2 yrs 1 mo · Italy

• Monitoring of groups
• Programs planning
• Organization and implementation of tourist services