Gregg Rogers 🔜 POSSIBLE

Co-Founder

New York City, New York, United States25 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in driving multi-million-dollar growth.
  • Expert in digital video media and Advanced TV.
  • Strong leadership in cross-functional team collaboration.
Stackforce AI infers this person is a leader in digital advertising and programmatic media solutions.

Contact

Skills

Core Skills

Business DevelopmentSales Enablement

Other Skills

StorytellingContent CurationDigital MediaProject ManagementSales OperationsUser ExperienceDigital MarketingInteractive AdvertisingCampaign ManagementDigital StrategyContent ManagementVideo ProductionSEOMultimediaSearch Engine Optimization (SEO)

About

grogers330.wixsite.com/greggrogers IT'S ALL JUST ONE ACRONYM — IT'S TV Advanced TV l Programmatic Addressable Solutions l Sales Enablement l Data Driven Identity l Performance Marketing l Advisor to Startups —— Extensive track record and experience driving multi-million-dollar growth from start-ups to global organizations across the linear, digital, and technology data-driven advertising space while building product solutions and taking products to market with success and profitability. ▫️Go-to-Market commercial Product leader with proven ability to mentor, manage, and strategically collaborate with cross-functional teams to inspire, lead staff and deliver revenue on creative, technical and data projects from concept to delivery. ▫️Strong understanding of digital video media standards, linear and Advanced TV. ▫️Digital Media Strategy, Product Marketing, Project Mgmt., Ad Ops, Ad Product Development. ▫️Excel at creating revenue-driving tools and products that drive revenue for digital businesses and its customers. ▫️Proven record of identifying and improving operational processes, staffing and structuring teams, defining product positioning / G2M strategy and utilizing data to develop strategic plans for meeting or exceeding revenue goals. ▫️Possess expertise to develop, manage, and collaborate with cross-functional teams to inspire and lead staff on various creative projects from concept to delivery and champion opportunities. ▫️Mentor, manage, and collaborate with cross-functional teams to inspire and lead staff on creative and technical projects from concept to delivery. ▫️Extensive experience leading and building digital advertising products & services for large scale media and/or advertising business. ▫️Excellent understanding of ad-supported video platforms and the features, data and products that drive value.

Experience

25 yrs 9 mos
Total Experience
5 yrs 6 mos
Average Tenure
25 yrs 9 mos
Current Experience

Media.net

Sr Director, Business Development, Platform Partnerships

Jan 2026 – Present · 4 mos

Loopme

Sr Director, Global Business Development, Platforms & Curation

Feb 2025 – Present · 1 yr 3 mos · New York, New York, United States · Hybrid

Equativ

2 roles

Senior Director, Curation Partnerships

Dec 2022 – Mar 2025 · 2 yrs 3 mos · New York, United States

  • Drive revenue growth through direct and strategic sales initiatives across Equativ's data curation offering
  • Develop and execute a go-to-market strategy for data + curation and retail media offerings
StorytellingSales Enablement

Head of Global Demand Partnerships

Nov 2021 – Dec 2022 · 1 yr 1 mo · New York, United States

  • Oversee P&L, global team for selling LiquidM DSP in all Smart Ad Server markets
  • Managed and drove 6M+ gross ad spend (120% YOY growth)
StorytellingSales Enablement

Bidmind

Business Advisor

May 2021 – Nov 2021 · 6 mos · United States

Storytelling

Ehealthcare solutions

VP, Programmatic & Business Development

Apr 2021 – Nov 2021 · 7 mos · New York City Metropolitan Area

Storytelling

Aqfer

Enterprise Sales Solutions Advisory

Dec 2020 – Oct 2021 · 10 mos

  • Business development for agencies, MSP’s & integrators to solve BIG data problems through more effective and cost efficient computing.
Storytelling

Medicx health

Head of Advanced TV, Addressable Product Sales Strategy and Data Partnerships

Feb 2018 – May 2020 · 2 yrs 3 mos · Greater New York City Area

  • Built Advanced TV/OTT advertising business from the ground up. Served as product owner and led commercialization strategy of Advanced Advertising products across Digital (DTC, HCP), Addressable and Connected TV, and permission-based lead generation marketing solutions for the world’s largest pharmaceutical, health, and wellness advertisers.
Business Development

Sizmek by amazon

Sr. Manager, Product Marketing & Management, Video/TV

Jan 2017 – Jan 2018 · 1 yr · New York City Metropolitan Area

  • Product marketing owner for Advanced TV, In-Stream video and emerging channels ad serving and b2b products, which includes VAST, OTT, HTML5 VPAID, digital audio, digital out-of-home, programmatic TV and 3rd party V&V framework partners for NAM, EMEA, LATAM, & APAC markets.

Nbcuniversal media, llc

Sr. Manager, Ad Product Development & Integration, Digital Ad Platform Strategy

Jun 2015 – Jan 2017 · 1 yr 7 mos · Greater New York City Area

  • Led video monetization for ad product development across product lifecycle of projects and initiatives for NBCU's digital brand/networks. Communicated technical requirements effectively across cross-functional teams in dynamic environment.

A4 advertising

4 roles

Director, Product Development & Advanced Advertising (Now Altice, fka Cablevision)

Jan 2014 – May 2015 · 1 yr 4 mos

  • Led all aspects of Cablevision Media Sales interactive and digital advertising b2b operations. Oversaw a cross-functional team responsible for product implementation, campaign production and delivery of all digital advertising campaigns & channel applications. Directed the execution and trafficking, production design, quality assurance of advertiser content and video deployment.

Director, Digital Advertising Operations (Ad Ops)

Jan 2011 – Jan 2014 · 3 yrs

  • Oversaw front-end/back-end interactive television and digital operations supporting and operationalizing product, process and proprietary and 3rd party systems tool sets.

Project/Product Manager, Digital Ad Services

Jan 2010 – Jan 2011 · 1 yr

  • Led the daily production of CMS’s growing portfolio of interactive products and services including AVN channels and new services and functionality, EBIF, Optimum Select and VOD Ad Insertion.

Multimedia Producer/Designer, Product Marketing

Jan 2006 – Jan 2010 · 4 yrs

  • Managed iTV and digital project design for classifieds platform and suite of STB dedicated advertising channels. Designed client creative and dynamic ad templates for Classifieds iTV channels. Created prototypes and designs for new feature products and local and regional advertiser content by designing bugs and graphic elements for commercial spot overlays.

Grr graphics, inc - advanced digital media solutions

Founder, President

Aug 2000 – Present · 25 yrs 9 mos

  • As incorporating founder and consultant, we help our clients achieve their business goals through personalized digital video and Advanced TV media solutions, web UX & development including but not limited to consulting, graphic design, mobile, web database/application development, search engine optimization, e-commerce stores, content management, site maintenance, virtual hosting and various web-marketing programs designed to maximize return on investment. grrgraphics.com
  • Clients include....
  • Technology Consulting:
  • Fiksu Bidmind l https://fiksu.com/self-serve-dsp/
  • Human Factor Media l https://humanfactormedia.co/
  • Aqfer l https://aqfer.com/
  • Web Design & Development:
  • Thursday's Child Of LI l https://thursdayschildofli.org/
  • Absolute Entertainment l https://absolutedjs.com/
  • Cafe Spiga l https://www.cafespigapizzapasta.com/
  • St John Incarnation l https://www.stjohnincarnation.org/
Business Development

Education

Hofstra University

Bachelor of Arts

PMILIC

PMP® — Project Management

Jan 2017 – Jan 2018

Chaminade High School

Regents — Liberal Arts and Sciences/Liberal Studies

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