Mar 2025 – Feb 2026 · 11 mos

Sep 2024 – Feb 2026 · 1 yr 5 mos

• Took ownership of an early-stage US SDR function with minimal existing processes, playbooks, or infrastructure
• Built the outbound engine from the ground up, including messaging, workflows, templates, ICP segmentation, and reporting
• Scaled the team from 4 SDRs to 16 SDRs within 12 months
• 10x revenue growth YoY in 2025, generated through outbound-led motion
• Designed and implemented career progression frameworks, onboarding programs, and performance standards
• Partnered closely with Sales, Marketing, and Leadership to align pipeline generation with revenue targets

Jun 2023 – Sep 2024 · 1 yr 3 mos

• Led a high-performing team of 6–8 SDRs focused on protecting organisations from payment fraud
• Achieved consistent target attainment, missing quota only once during tenure
• Developed coaching frameworks, call strategies, and outbound messaging that materially improved conversion rates
• Mentored multiple SDRs into senior roles and promotions
• Recognised internally for building strong team culture and accountability

Mar 2022 – Jun 2023 · 1 yr 3 mos

• Top-performing SDR, achieving target 13 consecutive months without miss
• Qualified outbound leads across smb, mid-market and enterprise segments
• Built deep product and industry knowledge to articulate value and uncover pain points
• Maintained exceptionally clean CRM data and pipeline hygiene
• Promoted to Sales Development Manager based on performance and leadership potential

Jan 2021 – Mar 2022 · 1 yr 2 mos · Sydney, New South Wales, Australia

• Founded and operated a successful electrical contracting business
• Delivered residential, commercial, and industrial electrical projects
• Managed all aspects of the business including sales, client relationships, quoting, scheduling, and compliance
• Developed strong skills in business development, customer satisfaction, and financial management

Feb 2018 – Jan 2021 · 2 yrs 11 mos · Sydney, New South Wales, Australia

• Led high-end residential builds, service work, and renovations
• Acted as the primary liaison between foremen, clients, and stakeholders
• Managed timelines, quality standards, and on-site execution

Jan 2014 – Jan 2018 · 4 yrs · Sydney, New South Wales, Australia

• Completed full electrical apprenticeship
• Built a strong foundation in problem-solving, compliance, and customer engagement