Apr 2024 – Present · 2 yrs 1 mo · India · On-site

• After helping define OpsLyft’s early GTM motion and building structured demand-gen and outbound engines, I transitioned to scale revenue post product-market fit. I lead consultative sales cycles with engineering and finance leaders at mid-market and enterprise organizations, helping them adopt FinOps practices to manage and optimize cloud costs effectively.
• Key Contributions:
• Sales Cycle Ownership: Lead early and mid-funnel motions including targeted prospecting, discovery calls, qualification, and solutioning conversations with engineering and finance leaders. Actively collaborating with leadership on late-stage negotiations and closures.
• Pipeline Generation: Build and nurture a qualified pipeline through outbound outreach on LinkedIn, email campaigns, and event-led initiatives.
• Cross-Functional Collaboration: Work closely with product, marketing, and success teams to tailor demos, create enablement assets, and support handoffs.
• GTM Optimization: Refine outbound messaging, sequences, and pitch frameworks to improve response and conversion rates.
• Expansion of Scope: Gradually taking ownership of late-stage deal activities including commercial discussions, negotiation strategy, and close support.

Sep 2022 – Mar 2024 · 1 yr 6 mos · India

• In this phase, I focused on scaling OpsLyft’s outbound and demand-gen GTM engine and building structured motions that consistently generated qualified opportunities. My role spanned outbound strategy, ABM, campaign execution, and creating sales and marketing collateral that enabled revenue teams to close deals faster.
• Key Contributions:
• LinkedIn Outbound Engine: Designed and executed structured outbound sequences on LinkedIn to engage ICP-defined prospects. Optimized messaging to increase reply rates and drive top-of-funnel engagement.
• Account-Based Marketing (ABM): Developed and executed targeted ABM plays for high-intent accounts, including customized outreach, content personalization, and campaign coordination with leadership.
• Email Campaigning: Built and managed multi-step email campaigns for pipeline generation, nurturing, and re-engagement of ICP segments.
• Webinars & Community Engagement: Conceptualized and hosted FinOps-focused webinars and thought-leadership sessions to educate and warm ICP audiences, driving organic inbound interest.
• Website Building: Led the creation of the company website from scratch defining structure, narrative, and content to reflect positioning and drive conversions.
• Sales Collateral Development: Created structured sales enablement assets such as product decks, one-pagers, persona-specific messaging frameworks.
• Funnel Optimization: Partnered with GTM leadership to analyze engagement data, iterate messaging, and improve outreach-to-meeting conversion rates.

Aug 2021 – Sep 2022 · 1 yr 1 mo · India

• As one of the first members of the founding team, I was deeply involved in shaping OpsLyft’s early go-to-market motion for the Indian and global enterprise market. My role spanned market research, customer discovery, messaging and company positioning.
• Key Contributions:
• ICP & Persona Definition: Conducted extensive research and early prospect conversations to define ICPs, segment priority industries, and identify high-intent buyer personas (engineering, DevOps, and finance leaders).
• Early Positioning & Messaging: Crafted core product and services narratives around cost allocation, anomaly detection, and optimization workflows to differentiate OpsLyft in the FinOps ecosystem.
• Content Strategy & Execution: Developed foundational GTM content: website copy, product one-pagers, thought leadership blogs, use case stories, and outbound messaging frameworks.
• Founder Brand Building: Drove founder-led brand visibility by building a structured LinkedIn content strategy, amplifying FinOps conversations, and creating top-of-funnel awareness.
• GTM Playbook Development: Built initial outreach frameworks, messaging sequences, and sales enablement collateral to support early pipeline generation.
• Market Landscape Mapping: Researched competitors and industry trends to shape positioning and guide the early product roadmap.

Jan 2021 – Apr 2021 · 3 mos · Mumbai, Maharashtra, India

• I worked for the company's lead generation process which majorly included market research, social media marketing, and search engine optimization. Working in this role has strengthened my analytical skills and organizational skills. I have also had exposure to industrial expertise which enhanced my ability to work well with constant priority changes.

May 2020 – Jul 2021 · 1 yr 2 mos

Apr 2020 – May 2020 · 1 mo · India

• Software Engineer Intern 2020 - 2020 JPMorgan Chase & Co.
• Key Skills: Git, Github, Open Source, Data Visualization, Python, Software Engineering.
• Virtual Internship Powered by InsideSherpa.
• Worked on JPMorgan's Open Source Software 'Perspective'

May 2018 – Jul 2018 · 2 mos