Aravindhan N

Business Development Executive

Chennai, Tamil Nadu, India3 yrs 8 mos experience

Key Highlights

Proven expertise in driving growth and optimizing product portfolios.
Led significant retail expansions, increasing store counts dramatically.
Implemented strategic initiatives resulting in substantial market share growth.

Stackforce AI infers this person is a B2C Consumer Products expert with a strong focus on sales and category management.

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Skills

Core Skills

Sales ManagementKey Account ManagementCategory ManagementDemand PlanningBusiness StrategyProduct ManagementMarketing Strategy

Other Skills

Sales & MarketingDistributionTeam ManagementOperations ManagementGo-to-Market StrategyMarket AnalysisP&L ManagementPlanning Budgeting & ForecastingBusiness AnalyticsSales OperationsProject PlanningD2CE-CommerceConsumer TechSenior Stakeholder Management

About

Execution is the only strategy customers see. That mindset led me from category management to frontline sales closer to the market, customers, and outcomes. Now leading Philips Personal Care top retail chain accounts, I focus on driving growth through the right mix of product, placement, and partnerships. Proven expertise in driving growth, optimizing product portfolios, and implementing strategic initiatives.

Experience

3 yrs 8 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 2 mos

Current Experience

Philips

Area Sales Manager

Mar 2025 – Present · 1 yr 2 mos · Chennai, Tamil Nadu, India

Managing Philips Personal Care portfolio across Men's Grooming, OneBlade, Beauty, and Mother & Child Care, driving sales, growth and market share in the region.
Handling RR - regional key accounts (Poorvika, Vasanth & Co, Saravana Group, Girias, Viveks, Pothys, Darling, TVC) and 2 distributors across Pondicherry & North TN.
Led retail expansion growing Vasanth & Co from 5 to 50 stores, and Poorvika 15 to 450 stores.
Led a frontline team of 20 (ISPs, merchandisers, DSOs) to drive visibility, availability, and conversions.

Sales & MarketingDistributionSales ManagementKey Account Management

Urban company

Category Manager II

Jul 2024 – Feb 2025 · 7 mos · Vishakhapatnam, Andhra Pradesh, India

Led the AC Service & Repairs category, led a team of 3 associates to manage supply building, demand forecasting, revenue growth, and NPS improvement.
Increased partner utilization from 3 to 4.5 and reduced request loss by setting up a new hub structure and deep-diving into RL (Request Lost) metrics.
Executed all-India price benchmarking across 44 cities with 1,800+ sample size and conducted 200+ in-house audits of local vendors and authorized service centers.
Drove the promotion of 155 partners across 30 cities into Leader roles, improving retention and boosting earnings.

Team ManagementOperations ManagementCategory ManagementDemand Planning

Bsh home appliances group

3 roles

Category / Product Management - Siemens Cooking, Gaggenau

Promoted

Jan 2024 – Jun 2024 · 5 mos · Mumbai, Maharashtra, India

Directed the India business operations and category management for Siemens cooking (Kitchen Appliances) and Gaggenau's (Kitchen, Refrigerator, Dishwasher) portfolio, generating an annual turnover of INR 1xx Cr.
Created IN Value Creation Plan - VCP (Long term Strategy Plan till 2030) for Siemens Cooking and Gaggenau India
Implemented end to end a new dealer classification matrix, by replacing existing channel discounts with a pay-for-performance model. Resulted in a 3-5% GP increase & reduced no. of partners by 65%
Incentivised partners to share leads, resulting in 4x growth in the sales funnel and streamlined material availability .
Identified consumer preferences, trends, competition portfolios, and market size estimations.

Go-to-Market StrategyMarket AnalysisCategory ManagementBusiness Strategy

Category Executive - Bosch Cooking

Jun 2023 – Jan 2024 · 7 mos · Mumbai, Maharashtra, India

Managed the national business of Bosch cooking category (Kitchen Appliances - Cooktop, BI Hob, Chimney, Oven, Microwave) with an annual turnover of 1xx Cr INR.
Managed product lifecycle from conception to phase out, developed product roadmap for India, including assortment planning, inventory management, and SKU rationalization.
Improved Category Mix by repositioning Hob and Hood, ensuring competitiveness & profitability.
Played a vital role in the launch of 4 projects: brass burner hobs portfolio, auto-clean chimney lineup and all-black oven and microwave models.

P&L ManagementPlanning Budgeting & ForecastingProduct ManagementCategory Management

Management Trainee (Category Marketing) - Bosch Cooking

Jun 2022 – May 2023 · 11 mos · Mumbai, Maharashtra, India

Received Pre-Placement Offer (PPO).
Designed national trade promotions/schemes and festival offers to improve the sell-in/sell-out.
Assisted category manager for the launch of new product lineup Bosch Tabletop Cooktop
Custodian of All India inventory and Managed S&OP
Tracked product performance, iterating product features and functionalities to enhance user experience and drive customer satisfaction.

Business AnalyticsCategory ManagementMarketing Strategy