Mar 2023 – Aug 2023 · 5 mos · Delhi, India · Remote

• Took a deliberate sabbatical between operating roles to deepen leadership capabilities, advise scale-stage product teams, and explore applied AI in product workflows
• Worked with founders and senior leaders in Singapore and India to strengthen product discovery, decision-making, and outcome-driven execution
• This phase sharpened my ability to partner with C-suite leaders and directly informed my subsequent operating role at FloBiz

Jul 2022 – Mar 2023 · 8 mos

• Core founding team member; scaled digital wealth platform from inception to $1B+ AUM across Singapore, Hong Kong, and Australia
• Led a strategic evolution of the business model by identifying unmet customer segmentation needs and transitioning from a single self-serve portfolio to a multi-product, advisory-enabled platform — accelerating AUM from ~$200M to $1B+
• Built and led cross-geo compact product and growth organization (30+ direct reports), designing leadership layers, operating cadence, and execution systems across markets
• Owned product strategy, monetization, and growth, aligning roadmap to customer acquisition efficiency, retention, and long-term revenue expansion
• Launched and led Hong Kong market as Business Head, owning local P&L, licensing, hiring, GTM execution, and regulatory coordination; scaled to $50M+ AUM within first 8 months
• Designed pricing architecture and advisory models balancing customer experience, operational cost, and revenue durability
• Instituted cross-functional planning cycles, OKR governance, and cost discipline to support multi-product and multi-market scaling

Jan 2022 – Jun 2022 · 5 mos

Apr 2018 – Dec 2021 · 3 yrs 8 mos

Nov 2017 – Mar 2018 · 4 mos · Gurgaon, Haryana, India

• Built and led the company’s first integrated growth pod combining product, engineering, and performance marketing - establishing a cross-functional operating model focused on unit economics and revenue efficiency
• Reduced customer acquisition cost by ~60% while scaling new customer acquisition 4× through data-led segmentation, lifecycle optimization, and performance-channel redesign
• Designed and launched Smart Bachat Club, one of India’s earliest subscription-led monetization programs, driving 16% AOV uplift and increasing average revenue per user
• Developed web-to-app acquisition infrastructure, unlocking search-led growth and improving attribution visibility across the funnel
• Implemented ML-based personalized merchandising and recommendation systems to increase basket size and cross-category discovery

Jan 2017 – Oct 2017 · 9 mos · Gurgaon, Haryana, India

Sep 2016 – Dec 2016 · 3 mos · New Delhi Area, India

• Set up a new business unit for Professional Services that generated a ARR of $300k in 5 months

Jan 2016 – Aug 2016 · 7 mos · New Delhi Area, India

• Key member of the core team that accelerated VWO from $5 mil ARR to $10 mil in 12 months. Built a strong foundation in AB testing experimentation-led decision making, funnel optimization, conversion rate optimisation (CRO) and data-driven product iteration.

Jan 2015 – Dec 2015 · 11 mos · New Delhi Area, India

Jun 2014 – Dec 2014 · 6 mos · Pune Area, India

• Launched D2C business for dog treats. Lot of learnings in 6 months - manufacturing and packaging food is hard!

Jun 2013 – Mar 2014 · 9 mos · Pune Area, India

• Led marketing and product development at one of the first online food ordering sites in India!
• Scaled daily orders by 30x. Expanded the service from Pune to Delhi, Mumbai and Bangalore. Got funded by DeliveryHero and then acquired by Foodpanda

Feb 2012 – Jun 2013 · 1 yr 4 mos · Pune Area, India

• • Led a small but furious team to pitch innovative digital projects for national brands. Worked with HDFC Life, Dilip Chhabria's DC Design, TastyKhana and Blackberry

Aug 2010 – Feb 2012 · 1 yr 6 mos

Mar 2009 – Jul 2010 · 1 yr 4 mos

Jan 2005 – Jan 2010 · 5 yrs