Dec 2016 – Dec 2018 · 2 yrs · Gurgaon, India

• Executing multiple business development/platform integration/strategic alliance projects liaising with internal teams and external partners.
• To estimate, evaluate and define the scope/deliverables of various alliances including viability of product integration, timelines, resources, legal etc in co-ordination with respective businesses.
• A SPOC for internal teams as well as external partners, for all ongoing projects.
• To measure, interpret effectiveness and suggest intervention for better outcome of the partnerships.
• Map competitive activities in the market and identify, evaluate appropriate opportunities.

Feb 2012 – Dec 2016 · 4 yrs 10 mos · Gurgaon, India

• Worked as Analyst - Digital Content Curation @ Hike Ltd.
• Developing and managing alliances and partnerships with content providers for News on Hike messenger
• Leading content curation for Hike microapps - News, Humour and Cricket
• Defining notification strategy for the content microapps
• Experiment to drive user engagement and retention through content
• Proof reading daily content.
• Leading content creation for Hike Games
• Worked as Key Account Manager @ Hike Ltd.
• Developing and maintaining relations with local and national brands for Coupons on
• Hike
• Campaign Management- Planning, operation, execution.
• Generating and sharing campaign reports with the brands regularly.
• Brand Renewals- Tracking and ensuring renewals for 50+ brands
• Monitoring campaign impact and sharing recommendation with the brands.
• Coordinating with the product team for campaign requirements.
• Worked for Merchant loyalty program @ Hoppr (acquired by Hike)
• Managing post sales process, co-ordination between brand and internal operations team
• for a smooth on-boarding.
• Relationship Management- Regular interaction, handling queries and other
• deliverables(reporting and sms/email campaigns for brands).
• Conducting field audits, training to ensure efficient use of the loyalty program
• Worked for Ad network promotions @ Hoppr
• Managing app download/WAP campaigns with various ad network sources and daily monitoring
• through CRM to meet monthly app download targets.
• Co ordination and sharing requirements for setting up campaigns with multiple sources like
• Opera, Airtel Live, Inmobi, AdWords
• Generating and sharing daily tracker to ensure cost effective downloads.
• Worked for Telco-partner relations @ Hoppr
• Periodic communication with VAS team of PAN-India telecom circles(Aircel and Docomo) for product promotion through SMS/OBD/WAP and other mediums.
• Managing circle level promotional campaigns
• Working with the product team for campaign requirements.