Kamayani Singh

Communications Manager

Gurgaon, Haryana, India17 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 18 years of diverse communications experience
  • Led award-winning campaigns in PR and branding
  • Expert in corporate and internal communications
Stackforce AI infers this person is a Communications Expert with a strong focus on Digital Marketing and Brand Management.

Contact

Skills

Core Skills

Corporate CommunicationsBusiness StrategyContent MarketingMarketing StrategyCommunications StrategyPublic RelationsBrand ManagementMarketing CommunicationsMarket ResearchJournalism

Other Skills

Business CommunicationsDigital AdvertisingB2B MessagingAd ProductsReputation ManagementDigital Content MarketingB2B ContentConsumer ContentRevenue ImpactPRSocial MediaTrust and SafetyCrisis MitigationBranded ContentVideo Content

About

A communications professional with 18 years of work experience across the diverse industries of Internet, classifieds, IT, media, and beauty & cosmetics. I started my career as a journalist working for two of the biggest English language dailies of India before moving to the corporate world where I have led corporate communications, internal communications, CXO communications, reputation management, and a whole range of consumer communications as the lead on social media and content marketing. Campaigns led by me have won prestigious global awards across PR and branding. In my current role I lead business communications at Meta (formerly Facebook) India. An aspiring writer, I believe everyone has a story that is just waiting to be told, and I like nothing more than making that happen.

Experience

17 yrs 11 mos
Total Experience
2 yrs 11 mos
Average Tenure
7 yrs 4 mos
Current Experience

Meta

Business Communications

Jan 2019Present · 7 yrs 4 mos · Gurgaon, India

  • India lead on business communications focused on the digital advertising ecosystem, ad-sales business, B2B messaging, ad products, business reputation, and the comms charter for small businesses and entrepreneurship in India.
Business CommunicationsDigital AdvertisingB2B MessagingAd ProductsReputation ManagementCorporate Communications+1

Avon

Head, Content Marketing - Asia Pacific

Nov 2017Nov 2018 · 1 yr · Gurgaon, India

  • Heading the very exciting mandate of digital content marketing across five high-growth APAC markets - India, China, Philippines, Malaysia, and Taiwan. Working with numerous international teams across geographies, I led both B2B and consumer content that was geared to have a direct impact on the revenues.
Digital Content MarketingB2B ContentConsumer ContentRevenue ImpactContent MarketingMarketing Strategy

Olx group

2 roles

Head Communications, Content Marketing, and Social Media (Senior Marketing Manager)

Oct 2016Oct 2017 · 1 yr

  • Heading PR, communications, and social media for OLX India. I focused on using PR and social media strategically as marketing tools for brand-building and growth of under-penetrated categories. Social media was more specifically leveraged for product communication and for outreach to niche TGs. I also focused extensively on reputation management, and trust and safety in this period.
PRSocial MediaReputation ManagementTrust and SafetyCommunications StrategyPublic Relations

Corporate Communications and Social Media Manager

Nov 2013Sep 2016 · 2 yrs 10 mos

  • As a part of the marketing team, I led social media, content marketing, and the entire gamut of PR and communications for the brand in India. The strategic goal during this period was to establish a category, for which no previous consumer behaviour existed, from scratch.
  • Established, and led the branded content discipline from scratch with special focus on video content. Projects led by me were shortlisted at Cannes Media Lions, and won at global forums such as Spikes Asia, One Show, and Epica Awards.
  • Head of PR and external & internal communications responsible for all key company announcements, CXO communication, as well as using PR strategically to build the online classifieds category.
  • Managed social media focusing brand-building through social content.
  • Led crisis-mitigation situations as the lead on reputation management.
Social MediaContent MarketingPRCrisis MitigationCorporate CommunicationsBrand Management

Hewlett-packard

Policy Advocacy & Communications Specialist

Jan 2013Oct 2013 · 9 mos · Gurgaon

  • As the communications lead for the corporate affairs and the CSR division of the company, I led communications for the most socially relevant solutions developed by HP. This included the flagship HP e-health center (eHC)*.
  • Developing a marketing strategy for key alliances on these projects, video content development, blogging, internal communications, and pitching for the right industry recognition were the tools used for brand-building of the eHC.
  • eHealth Centers leverage cloud-based IT and data-sharing systems to deliver 21st century healthcare services and medical diagnostics to people in remote, resource-poor locations anywhere in the world.
CommunicationsMarketing StrategyVideo Content DevelopmentCorporate CommunicationsMarketing Communications

Amgen

MBA Summer Associate

Jun 2012Aug 2012 · 2 mos · Zug, Canton of Zug, Switzerland

  • Project: Market Analysis
  • Successfully executed a 25 market analysis to understand the regulatory environment for reimbursements of drugs. The final findings were presented to the global headquarters at Thousand Oaks.
Market AnalysisRegulatory EnvironmentMarket Research

Hindustan times

Senior Correspondent

Jan 2008Jan 2011 · 3 yrs · New Delhi Area, India

  • First team member of newspaper’s research and insight team
  • Covered the aftermath of the 2008 global economic slowdown and its impact on India
  • Led major editorial projects such as 2009 Lok Sabha elections and 2011 West Bengal elections
  • Wrote weekly in-depth news analysis articles for the op-ed page
  • Executed key market research projects: School survey, Youth survey, and B-school survey
  • Led initiatives for the digital content of the newspaper
  • Reported on a wide array of socio-economic themes from cities as well as remote villages
ResearchEditorial ProjectsMarket ResearchJournalism

The times of india

Staff Reporter

Jan 2006Jan 2008 · 2 yrs

  • Covered healthcare in New Delhi. Wrote and contributed to city features across various beats such as education, infrastructure, society, culture, and civic affairs.
Healthcare ReportingCity FeaturesJournalism

Education

SDA Bocconi

MBA (Full-time) — Marketing and Innovation

Jan 2011Jan 2012

Institute for Integrative Nutrition

Certificate — Integrative Nutrition Health Coach

Jul 2021Jul 2022

Jawaharlal Nehru University

Masters — History (Modern and Contemporary)

Jan 2004Jan 2006

St. Stephen's College, Delhi University

Bachelor (Honors) — History

Jan 2001Jan 2004

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