Nov 2017 – Nov 2018 · 1 yr · Gurgaon, India

• Heading the very exciting mandate of digital content marketing across five high-growth APAC markets - India, China, Philippines, Malaysia, and Taiwan. Working with numerous international teams across geographies, I led both B2B and consumer content that was geared to have a direct impact on the revenues.

Oct 2016 – Oct 2017 · 1 yr

• Heading PR, communications, and social media for OLX India. I focused on using PR and social media strategically as marketing tools for brand-building and growth of under-penetrated categories. Social media was more specifically leveraged for product communication and for outreach to niche TGs. I also focused extensively on reputation management, and trust and safety in this period.

Nov 2013 – Sep 2016 · 2 yrs 10 mos

• As a part of the marketing team, I led social media, content marketing, and the entire gamut of PR and communications for the brand in India. The strategic goal during this period was to establish a category, for which no previous consumer behaviour existed, from scratch.
• Established, and led the branded content discipline from scratch with special focus on video content. Projects led by me were shortlisted at Cannes Media Lions, and won at global forums such as Spikes Asia, One Show, and Epica Awards.
• Head of PR and external & internal communications responsible for all key company announcements, CXO communication, as well as using PR strategically to build the online classifieds category.
• Managed social media focusing brand-building through social content.
• Led crisis-mitigation situations as the lead on reputation management.

Jan 2013 – Oct 2013 · 9 mos · Gurgaon

• As the communications lead for the corporate affairs and the CSR division of the company, I led communications for the most socially relevant solutions developed by HP. This included the flagship HP e-health center (eHC)*.
• Developing a marketing strategy for key alliances on these projects, video content development, blogging, internal communications, and pitching for the right industry recognition were the tools used for brand-building of the eHC.
• eHealth Centers leverage cloud-based IT and data-sharing systems to deliver 21st century healthcare services and medical diagnostics to people in remote, resource-poor locations anywhere in the world.

Jun 2012 – Aug 2012 · 2 mos · Zug, Canton of Zug, Switzerland

• Project: Market Analysis
• Successfully executed a 25 market analysis to understand the regulatory environment for reimbursements of drugs. The final findings were presented to the global headquarters at Thousand Oaks.

Jan 2008 – Jan 2011 · 3 yrs · New Delhi Area, India

• First team member of newspaper’s research and insight team
• Covered the aftermath of the 2008 global economic slowdown and its impact on India
• Led major editorial projects such as 2009 Lok Sabha elections and 2011 West Bengal elections
• Wrote weekly in-depth news analysis articles for the op-ed page
• Executed key market research projects: School survey, Youth survey, and B-school survey
• Led initiatives for the digital content of the newspaper
• Reported on a wide array of socio-economic themes from cities as well as remote villages

Jan 2006 – Jan 2008 · 2 yrs

• Covered healthcare in New Delhi. Wrote and contributed to city features across various beats such as education, infrastructure, society, culture, and civic affairs.