Jan 2022 – Present · 4 yrs 3 mos · Gurugram, Haryana, India

• Formulate the entire Trade Marketing strategy to meet the MS & tertiary sales objectives across categories – $X Bn (INR XXX Crores).
• Lead cross-functional objectives at the organizational level – e.g. Premiumisation, Cost Optimization, GTM strategy, Net Revenue Management, Inventory Management.
• Own the Annual/Quarter/Monthly Operating Revenue Plans & BTL Spends.
• Partner with Product Management team to design & implement Consumer, Trade & Field force Offers at Channel, Geography & SKU level to maximize sellout & balance channel conflicts.
• Lead a team of 24 National, Regional, Branch Trade Marketing Managers and 220 off role associates managing XXX promoters at XXX promoter led stores.

May 2021 – Dec 2021 · 7 mos · Gurugram, Haryana, India · On-site

• Formulate & drive channel policies & initiatives for the GT channel - Minimise Online & MT conflicts
• Ensure achievement of Primary, Sell-through, numeric & weighted reach objectives through XX distributors, XXX sub dealers, XX Regional Retail, XXX Direct Dealer and XXX Brand Shop partners in West & South of India through a team of XX Regional Channel Development Managers and XX CDO.

Jul 2019 – Apr 2021 · 1 yr 9 mos

• Responsible for Sales & After Sales Service for North of India

Sep 2016 – Jul 2019 · 2 yrs 10 mos

May 2014 – Sep 2016 · 2 yrs 4 mos · Greater Delhi Area

• After being promoted in May 2014 and 'am now responsible for driving all Sales, Marketing and after sales service initiatives in North and West India.

Jun 2011 – Apr 2014 · 2 yrs 10 mos · Greater Delhi Area

• I am responsible for driving all Sales, Marketing and after sales service initiative in the Northern part of India comprising of 7 states; J&K, Himachal Pradesh, Punjab, Haryana, Delhi, Uttar Pradesh & Uttarakhand. The job responsibility includes, driving primary & secondary sales, influencing/activities to drive tertiary sales, channel expansion of both POS and distributors and after sales service.

Nov 2010 – Jun 2011 · 7 mos

Oct 2008 – May 2011 · 2 yrs 7 mos

• As the Sales and Marketing Head of the Automotive vertical; the key mandate of the position is to strategize and establish the Roadside Assistance product in India, enhance the number of clients and the profitability of the affiliate.
• In this position, I am also responsible for creating awareness for Roadside Assistance as a service and establishing Mondial as a leading player through the use of PR and advertising.

Feb 2007 – Sep 2008 · 1 yr 7 mos

• My key mandate as the head of Alternate Channels business was to create a first of its kind - new low cost, low delinquency led distribution channel on the principles of Multi Level Marketing distribution.

Jan 2002 – Jan 2007 · 5 yrs

• Its a direct sales position involving relationship management with the key distributors of the company to achieve companies sales objectives.

Feb 1999 – Jan 2002 · 2 yrs 11 mos

• As a Coordinator I was responsible for cable operator management.
• Increasing the penetration of the channel and the subscriber base of cable operators.
• Data mining, analysis and back-end activities.
• Sales Promotion and Marketing activities for all cable network operators.

Jan 1997 – Jan 1999 · 2 yrs