Saili G.

Program Manager

Bengaluru, Karnataka, India9 yrs 7 mos experience

Key Highlights

5+ years of experience in E-Commerce and FMCG.
Expert in Digital Marketing and Pricing Strategies.
Strong track record in Account Management and Stakeholder Engagement.

Stackforce AI infers this person is a dynamic E-Commerce and FMCG professional with strong account management and digital marketing expertise.

Contact

sailigupta78@gmail.com LinkedIn

Skills

Core Skills

Go-to-market StrategyStakeholder ManagementStrategic PlanningE-commerceNegotiationAccount ManagementStrategic PartnershipsSales Management

Other Skills

BTL ActivationsBusiness AnalysisBusiness StrategyCategory ManagementStakeholder EngagementBusiness-to-Business (B2B)MarketingData AnalysisMicrosoft ExcelStrategic ThinkingCommunicationLogistics ManagementProblem SolvingCustomer ExperienceMarketing Strategy

About

Saili is a result oriented professional of having 5+ year of experience in E-Commerce and FMCG as a Key Account Manager and Trade Marketing Manager. Adept at handling National Accounts and shaping the growth of the Accounts through Digital Marketing interventions and Pricing and Promotion strategies. Key strengths include Negotiations with Brands, Joint Business Planning, Pricing and Promotion Strategy, Digital Marketing for Conversion and Account Relationship Management. She makes sure to put first rate communication skills, a confident personality and a commitment to learn into every venture that comes her way. Well organized with a track record that demonstrates ability to collaborate with multiple stakeholders, plan and execute strategies to achieve the targets with a strong Bias for action. Overall, an effective communicator and a team player with strong problem-solving capabilities. Her experience has helped her gain a 360 degree exposure of both online and offline industry; helping her to enhance her knowledge, understanding and skills. Learning has always been her key objective. She is dynamic and flexible to learn things & apply the learnings in business to deliver better.

Experience

9 yrs 7 mos

Total Experience

1 yr 4 mos

Average Tenure

1 yr 4 mos

Current Experience

Amazon

Progam Manager

Jan 2025 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Britannia industries limited

National Trade Marketing Manager

Apr 2023 – Jan 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

Go-to-Market StrategyBTL ActivationsBusiness AnalysisBusiness StrategyCategory ManagementStakeholder Management+1

Swiggy

Category Manager

Feb 2022 – Apr 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

1. Responsible for growing (Daily Essential) category, improving terms and cost structures
2. New Brand Launches: Responsible for introducing new selection and brand launches on the Supr Daily app
3. Responsible for managing inputs, category financials, promotion management, vendor escalations and concise communications
4. Demonstrate customer and category knowledge, be an advocate for a quality customer experience, and understand the competition and industry
5. Responsible for long term growth opportunities and risk identification, planning, communication and partnering with internal teams
6. As a part of Key account management crafting & executing Joint business plan with key accounts, both for short and long term for healthy and sustained growths
7. Demand Planning Coordination with brand, sell side team & SCM Team to maintain instock

Strategic PlanningBusiness-to-Business (B2B)MarketingNegotiationData AnalysisMicrosoft Excel+1

Jumbotail

Vendor Manager FMCG

Nov 2020 – Feb 2022 · 1 yr 3 mos · Bangalore Urban, Karnataka, India

1. Face of Jumbotail to the brands
2. Handled 2 Large Categories-Beverages and Biscuits, Snacks & Confectionaries, in a short period of 1 year
3. Delivering sales and margin growth for multiple brands like ITC, Britannia, Perfetti Van Melle, etc.
4. Spearheading JBPs with National Brands - Coca Cola, ITC, Unibic, Perfetti Van Melle
5. Close coordination with Brands to ensure Fill Rates and Instock
6. Responsible for MoM growth and improve customer penetration at Brand level
7. Drove penetration for Beverages Category through a Bulk Break Strategy which increased Sales by 27% and Customer Conversion at Platform Level by 3.82%

Strategic ThinkingStrategic PartnershipsCommunicationBusiness-to-Business (B2B)Logistics ManagementNegotiation+7

Emami ltd

Assistant Trade Marketing Manager - PAN INDIA

Jun 2019 – Oct 2020 · 1 yr 4 mos · Greater Kolkata Area

1. Acting as an interface between All India Sales Team and IT team for smooth execution of working for a business size of annually Rs.170 crores (approximately)
2. Handling Demand Planning Tool (DPT) with all the stakeholders
3. Executing the supply of materials against generated/forecasted demand across India in collaboration with Supply Chain Team
4. Managing and implementing IT initiatives for Frontline Sales Force across India
5. Automating sales processes at various levels across India
6. Partnering closely with various category and multi-functional teams to develop a deep business understanding, from data and metrics, to strategic challenges and opportunities
7. Conducting business performance deep dives to identify and size opportunities for growth and efficiency covering trade
8. Solving business challenges via Data visualization and analysis to help in achieving the top line numbers
9. Sales Force Incentivization: Designing and implementing sales incentive for all India Sales Team to focus on key SKUs to be driven in the given month for Zandu Honey and Zandu Nityam Brand (PAN INDIA)
10. Designing payback schemes for retailers, wholesalers and rural stockist to drive sales for Zandu Honey and Zandu Nityam Brand (PAN INDIA)
11. Tracking sales and improvising brand performance in terms of primary and secondary sales for Zandu Honey and Zandu Nityam Brand (PAN INDIA)
12. Understanding of overall sales process (with Market Representative, Area Sales Officer and Area Sales Manager) in a territory with annual Rs.60 crore (approx.) sales in South Karnataka

Strategic ThinkingStrategic PartnershipsCommunicationLogistics ManagementCustomer ExperienceAccount Management+1

Rakshak foundation

Summer Intern

Apr 2018 – May 2018 · 1 mo · Greater Delhi Area

This was a mix of strategy and consulting role.
Worked with the three-member committee appointed by Central Government of India to provide recommendations about the future of Indian Council of Philosophical Research (ICPR)
Closely worked with an ex-IAS officer in doing a 360 degree study of the Council
Functioning of ICPR was studied in detail and recommendations were provided

Communication