Nayanika D.

Business Development Executive

Bengaluru, Karnataka, India4 yrs 1 mo experience
Most Likely To Switch

Key Highlights

  • Expert in brand and consumer marketing strategies.
  • Proven track record in influencer marketing campaigns.
  • Strong analytical skills in performance analysis.
Stackforce AI infers this person is a Marketing Professional with expertise in Brand Strategy and Consumer Insights.

Contact

LinkedIn

Skills

Core Skills

Inbound MarketingPerformance MarketingMarket ResearchConsumer Insight GenerationInfluencer MarketingCreative Problem SolvingOperations ManagementContent Strategy

Other Skills

Performance AnalysisProduct MarketingStrategic PlanningEmail MarketingCreative Content CreationMarketing CampaignsProgram ManagementMarketing StrategyBrand MarketingMarketing OperationsBusiness DevelopmentCustomer Journey MappingQualitative ResearchVisualisation and brandingResearch Project Management

About

Sitting somewhere at the intersection of culture and data.

Experience

4 yrs 1 mo
Total Experience
1 yr
Average Tenure
2 yrs 4 mos
Current Experience

Amazon

Subject Matter Expert | Inbound Marketing | Seller Marketing

Jan 2024 – Present · 2 yrs 4 mos · Bengaluru

Performance AnalysisProduct MarketingPerformance MarketingInbound MarketingOperations ManagementStrategic Planning+7

Kantar

Associate Research Manager

May 2022 – Apr 2023 · 11 mos

Performance AnalysisBusiness DevelopmentCustomer Journey MappingQualitative ResearchVisualisation and brandingMarket Research+6

Ripple links

Community Manager

Sep 2020 – Mar 2021 · 6 mos · Bengaluru, Karnataka, India

  • Strategized influencer engagement campaigns for brands with the focus channel being Instagram/Youtube
  • Researched and provided competitive analysis for stakeholders
  • Formulated case studies for executed influencer marketing campaigns
  • Extensively led influencer campaigns for brands in the FMCG and Tech categories.
  • Developed concept-based video scripts and content for Instagram/YouTube for any campaign going live
Influencer MarketingPresentationsPresentation SkillsTeamworkCommunicationsVisualisation and branding+7

Text mercato solutions private limited

2 roles

Content Manager

Promoted

Jan 2020 – Apr 2020 · 3 mos

  • Marketplace Lead
  • Directed onboarding of clients
  • Supervising content production
  • Managed a pool of writers to build and create content passively
  • Actively collaborated with the tech team to better the overall working of the marketplace online system.
Operations ManagementBrand Communication

Content Writer/Editor

Aug 2019 – Dec 2019 · 4 mos

Content editorContent StrategyWeb Content WritingBrand Communication

Elevate pr

Fashion PR

Jan 2019 – Apr 2019 · 3 mos · Mumbai Area, India

Glue labs inc

Content Writer

Oct 2018 – Jan 2019 · 3 mos · New Delhi Area, India

Education

Xavier Institute Of Communications

Postgraduate Degree — Advertising and Marketing Communications

Jul 2021 – Aug 2022

KIIT School of Mass Communication

Bachelor of Arts - BA — Journalism

Jan 2016 – Jan 2019

Loyola School Jamshedpur

Humanities

Apr 2016 – Present

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