Akanksha Srivastava

Operations Associate

Bengaluru, Karnataka, India8 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven expertise in retail operations and management.
Strong background in branding and marketing strategies.
Experience in implementing customer-focused projects.

Stackforce AI infers this person is a Retail Operations and Marketing Specialist with a focus on customer engagement and brand management.

Contact

Skills

Core Skills

Operations ManagementPerformance ManagementProcess ImplementationRetail ManagementBrandingMarket ResearchCustomer ResearchVisual MerchandisingBrand PromotionSocial Media MarketingCreative DesignEvent ManagementSales

Other Skills

Vendor ManagementCost ControlRoot Cause AnalysisTraining and DevelopmentQuality AssuranceCustomer ServiceQuality ControlRetail AnalysisSales AnalysisMarketingEmployee EngagementFinance ActivitiesAuditCustomer EngagementFashion Analysis

About

Having a full time MBA/PGDM from ISB&M Pune, I am currently working as Section Manager at Marks & Spenser from last 1.6 years. Also worked with Lenskart and internship done at 9X Media Pvt Ltd. I have over all 2.8 years industry experience with vast knowledge of sales , marketing , Branding and retail domain . Before PGDM/MAB I also worked with ICICI Prudential Life Insurance and hands-on sales experience. I am a self motivated, productive and job oriented with keeping the learning attitude to grow in my sector. I believe in team work. Key skills - - Retail analysis, - Analysis of product performance - Retail Matrix - Sales Analysis and collaboration between the inter-departments - Branding of products at different platforms (Digital, Social Media ) - Corporate Branding - Internal Branding - Marketing , Marketing management , Social Media Marketing - Retail Operations , Visual Merchandising - Employee Engagement - Finance activities - Audit - Store Audit and Employee Audit

Experience

8 yrs 2 mos

Total Experience

1 yr 7 mos

Average Tenure

4 yrs 5 mos

Current Experience

Amazon

3 roles

Team Lead

Jan 2023 – Present · 3 yrs 4 mos

Food Operations Lead

Jul 2022 – Dec 2022 · 5 mos

Operations Lead

Oct 2021 – Jun 2022 · 8 mos

Managing, on daily basis, end to end operations for site and executing inbound and outbound operations.
Meeting customer facing metrics, while maintaining cost targets and upholding safety
Driving performance management of team
Vendor Management
Cost Control
Root cause analysis of issue
Preparing and implementing training and development plans for team
Conducting 4M and 5S audits on daily basis
Quality Assurance and control
Project: Invoice Reconciliation Implementation
In this Project, I have to implement Invoice Reconciliation for all Bengaluru sites. What is Invoice Reconciliation? It is a process where customer can check that all the products that he/she orders have received or not. So, first DP need to give invoice to the customer and ask that the want to cross check or not, if customer is willing to check so one by one from invoice customer can check and DP can give the products one by one. After completion DP will greet and went for another delivery. This project has been started to prevent missing and expiry, that customer should not face any difficulty after receiving the order. So, it has been successfully implemented in most of the Bengaluru sites.

Operations ManagementPerformance ManagementVendor ManagementCost ControlRoot Cause AnalysisTraining and Development+1

Marks and spencer

Section Manager

Jan 2020 – Oct 2021 · 1 yr 9 mos · Greater Bhopal Area

Working as Section Manager in operational and sales department.
Roles and Responsibilities -
Retail analysis,
Analysis of product performance
Retail Matrix
Sales Analysis and collaboration between the inter-departments
Branding of products at different platforms (Digital, Social Media )
Corporate Branding
Internal Branding
Marketing
Retail Operations(In-store)
Employee Engagement
Finance activities
Audit - Store Audit and Employee Audit
KRA & Appraisal of direct reporties
Tools: SAP
Apart from above roles I also play an important role in the planning and management. i.e company also work on Eco-friendly products in which I represent myself from my store.
Project Undergone:
Project 1 :
Buying Behavior of Customer Post Covid-19 -
Description -
In which I researched on different platforms like talked some random people and asked about their preference, and read some articles, checked what other retailers are doing to attract the customer, visited virtually to see what new they are doing, how much a customer wants to spend on clothes.
Project 2 :
Suggestions According to body shape of customer
Description -
In this I researched on different types of body shape, and also tried to talk some people of different body shape what are their preference, what type of clothes they want to wear, watched some videos on this as well and made a report for every type of body shape.

Retail AnalysisSales AnalysisBrandingMarketingEmployee EngagementFinance Activities+2

Lenskart.com

Store Manager

Oct 2018 – Dec 2019 · 1 yr 2 mos · Pune/Pimpri-Chinchwad Area

Worked as Store Manager
Roles and Responsibilities -
Visual Merchandising ( 7 stores under my VM )
New Store operation and functional Management ( 2 Stores Projects completed )
Retail Matrix
Sales Analysis
Corporate Branding ( Branding of product by Corporate Campaigns )
Market Management (Market research and analysis, competitors analysis)
Retail Operations of stores including logistic management
Employee Engagement
Finance activities ( Store Finance report )
Audit - Store Audit and Employee Audit
Training sessions of new hired employees
KRA & Appraisal of direct reporties
Pos Tool (Lenskart.com Customized ) for managing the store records of products , resources , customer data and logistics.
Documentation and Reporting - Excel, Power Point
Apart from above roles i was involved in reporting of stores, organizing company events.

Visual MerchandisingRetail OperationsMarket ManagementEmployee EngagementFinance ActivitiesAudit+1

9x media pvt. ltd.

Management Trainee

Mar 2017 – Aug 2017 · 5 mos · Mumbai Area, India

Working as Section Manager in operational and sales department.
Roles and Responsibilities -
Brand promotion
Social media marketing
Graphic Designing ( Creative )
Client servicing
Media Marking
Project Undergone -
Project - 1
9x Jalwa ( Bollywood ) creative designing for advertisement
Description -
we used to play some animated clips in between the songs, the show name "Halkat Sawal" in which I used to make creatives also story-line. In which sometimes we may run the contest.
Project - 2
9x Jhakas ( Marathi ) Creative designing media advertisement
Description -
we used to play some animated clips in between the songs, the show name "Chochaya" in which I used to make creatives also story-line. In which sometimes we may run the contest. this is in regional language i.e Marathi.
Project -3
SpotBoye Salam Awards
Description -
With the team of 6-7 we launched this award, also pitched the sponsors, made the full event, selected the designs, creative paths. Then we organised this by taking the interview of each starts when we are awarding them.