Aug 2023 – Feb 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

Nov 2021 – Nov 2022 · 1 yr · Bengaluru, Karnataka, India

•  Worked on scaling up the Household category in Flipkart on a Month-on-month as well as a year-on-year basis
•  Worked as a KAM in Flipkart Marketplace and managed 25 Pareto key seller accounts at once who were responsible for moving the category numbers
•  Developed strong relationships with vendors and helped create and implement monthly, quarterly, and yearly business strategies using the past and current data
•  Owned terms of business (Inventory, catalog, product quality, timely dispatch, seller cancellations) with the seller to ensure the customers had the best experience with the seller
•  Drove the main input metrics – Pricing, Selection, Speed, and Promotions – with the sellers and achieved the GMV and unit targets
•  Pricing and selection drive – Ensured that a particular selection of products is available to the customer at the optimal pricing especially during event season to improve market share and stay ahead of the competition
•  Drove event optins, negotiated for highly discounted deals from sellers during all events
•  Studied the costing structure and NLC of each vertical in-depth to gain knowledge and have an upper hand in price negotiations
•  Led the CI charter – Ensured Flipkart’s Competitive Index was positive compared to competition for the category and drove the value engineering project along with the central team to introduce new listings at the lowest price in the market
•  Led D2C brands Charter – Identified key D2C brands in the category which had growth potential and drove the growth of the same with the central team
•  Worked closely with the Private labels team to increase sales of the Flipkart smart buy brand
•  Negotiated with sellers for advertisement spends
•  Ensured inventory buildup in Flipkart warehouses as per demand plan to ensure speed of delivery
•  Link between the seller and the various cross-functional teams to expedite a solution for all seller issues

Oct 2019 – Nov 2021 · 2 yrs 1 mo · India

•  Handled all key accounts from Kerala that were collectively responsible for 70 percent of the total advertising revenue of Mirchi Cochin and 50 percent of the total revenue of the Mirchi Kerala Cluster
•  New Client acquisition
•  Advertising sales - Sell Free Commercial Time of Radio across all 76 stations of Mirchi
•  Role of a marketing consultant - understanding the campaign requirement of the client, brainstorming with the internal creative team and selling ideation-led campaigns to ensure revenue maximization
•  Identified the marketing problem of the client and packaging Multimedia solutions to give 360-degree advertising solutions to client
•  Sold digital content and Original content (web series and snacking content).
•  Monetized the various digital and social media handles of Radio Mirchi (YouTube, Facebook, Twitter, Instagram) and social media handles of Radio Jockeys in Mirchi all over India (influencer Marketing)
•  Sold TV properties like ‘Mirchi Music awards’ to key clients.
•  Planned and implemented a sales strategy to achieve monthly revenue targets and focus on market share
•  Coordinated with media agencies to ideate, create and deliver campaigns to meet clients’
• marketing goals
•  Responsible for conceptualization, organization, and realization of sponsored on-ground activations and events along with identifying the brand fitment of clients with the activity.
•  Creative solutions for marketing and branding for clients. Making proactive pitches to key clients and end to end management of the activity

May 2019 – Oct 2019 · 5 mos · India

Apr 2018 – Jun 2018 · 2 mos · Bengaluru, Karnataka, India

•  Engagement with leads coming through Pay-Per-Click advertisements, Facebook advertisements, emailer campaigns and the organic leads to meet the sales target
•  Identified innovative methods to generate long-term B2B leads
•  Marketing strategy development to form strategic alliances with business partners who cater to the needs of other start-ups and small businesses, for mass lead generation
•  Converted a client for strategic alliance in a span of 1 month
•  Performed client servicing and customer profiling to evaluate preferences for the existing clients and minimize their pain points, thereby increasing customer referrals