Sep 2024 – Jan 2026 · 1 yr 4 mos · New Delhi, Delhi, India · On-site

• Founder | Marigold Crafts
• Launched and led a premium handicrafts venture specializing in brass figurines, antique wood, stone handicrafts, and ceramics. Drove end-to-end business operations with a focus on scaling revenue and building a strong digital presence.
• Key Highlights:
• Business Building: Established vendor network across multiple artisan clusters, negotiated supply partnerships, and curated an authentic handcrafted product portfolio.
• Go-to-Market Execution: Designed and implemented brand positioning, pricing strategy, and inaugural discount campaigns to capture market attention.
• Digital Growth: Built and managed the e-commerce storefront, driving customer acquisition through performance marketing, SEO, and targeted social media campaigns.
• Customer Experience: Implemented streamlined order-to-delivery processes and pan-India logistics partnerships to ensure seamless customer experience.
• Entrepreneurial Learnings: Hands-on exposure to P&L management, unit economics, and scaling challenges of an early-stage consumer brand.

Nov 2023 – Sep 2024 · 10 mos · New Delhi, Delhi, India · On-site

• State Head-North India- WeddingBazaar.com (Matrimony.com Group) | 2023-2024
• Led sales operations for the North India market at WeddingBazaar.com, a Matrimony.com initiative. Responsible for scaling revenue, building partnerships, and establishing a strong regional presence in a competitive online wedding services space.
• Key Highlights:
• Market Expansion: Spearheaded sales strategy and client acquisition across North India, onboarding premium wedding service providers.
• Revenue Growth: Achieved significant billing milestones within the first few months through consultative selling and campaign structuring.
• Leadership: Built and mentored a high-performing sales team to drive consistent pipeline growth.
• Strategic Insights: Provided critical market intelligence and GTM feedback that informed national business strategy.
• (The company later made a strategic decision to consolidate operations, leading to a shutdown of North India business operations.)

May 2022 – Jul 2023 · 1 yr 2 mos · New Delhi, Delhi, India · On-site

• Led business expansion for Pharmeasy’s diagnostics vertical across North & East India, driving aggressive franchise growth, revenue leadership, and operational excellence.
• Key Highlights:
• Franchise Expansion: Scaled the diagnostics franchise network to 650+ partners across Delhi, Kolkata, Orissa, UP, Patna, Rajasthan, and Bihar within 8 months.
• Revenue Leadership: Managed a portfolio worth ₹3 Cr+ per month while delivering best-in-country profitability and cost control for 3 consecutive quarters.
• Team Leadership: Directed a 125-member team across 8 states, ensuring high performance, capability building, and consistent delivery on targets.
• Business Development: Acquired and onboarded 650+ new franchise partners through structured sales operations and market penetration.
• Strategic Partnerships: Negotiated long-term contracts with key partners, ensuring sustainable growth and strong account retention.

Jan 2020 – May 2022 · 2 yrs 4 mos · On-site

• Led OYO’s Alternative Revenue vertical across North India, driving new income streams, large-scale partnerships, and strategic growth initiatives.
• Revenue Leadership: Built and scaled a revenue vertical generating ₹4 Cr+ monthly through value-added services (leasing underutilized hotel spaces to 3rd-party brands).
• F&B Expansion: Scaled OYO’s Food & Beverage business in North India, ensuring 100% occupancy across properties and Co-Working Spaces, partner spaces.
• COVID Resilience: Secured institutional and frontline worker contracts during the pandemic, ensuring business continuity and stable revenue flow.
• Team Leadership: Managed multi-city teams, driving execution excellence and revenue delivery across the region.

Jun 2019 – Jan 2020 · 7 mos · On-site

• Drove asset monetisation initiatives by converting high-potential real estate into operational OYO hotels.
• Strategic Conversions: Identified, negotiated, and converted premium real estate assets across Mumbai, Goa, Pune, and Hyderabad into OYO-operated hotels.
• Deal Closures: Spearheaded owner negotiations and contract structuring, ensuring ROI and alignment with OYO’s brand and growth metrics.
• Cross-Functional Impact: Partnered with legal, finance, and operations teams to accelerate asset onboarding and ensure compliance.

Nov 2018 – Jun 2019 · 7 mos · On-site

• Directed OYO’s supply acquisition and city-level expansion across North India.
• Supply Growth: Led a 20-member team to onboard 400+ rooms per month through scouting, owner negotiations, and contract closures.
• Market Penetration: Expanded OYO’s footprint across Delhi NCR with a sharp focus on quality supply and profitable unit economics.
• Process Leadership: Standardized contracting and onboarding practices to accelerate time-to-market and improve vendor satisfaction.

Jun 2018 – Aug 2018 · 2 mos · New Delhi Area, India

Apr 2017 – Jun 2018 · 1 yr 2 mos · On-site

• Owned P&L and scaled revenue from ₹50K per quarter to ₹25L+ per month. Built and led a 68-member team, driving rapid broker and developer acquisition with 100+ new clients onboarded in a single month. Delivered consistent market share growth through subscription sales, strategic campaigns, and ROI-driven client partnerships.

Apr 2016 – Apr 2017 · 1 yr · On-site

• Launched Housing.com’s Delhi NCR operations post-merger phase, driving aggressive sales expansion and market penetration. Hired and trained the initial sales team, built scalable processes, and positioned Housing.com as a preferred partner for real estate brokers and developers.

Apr 2015 – Mar 2016 · 11 mos · Noida, Uttar Pradesh, India · On-site

• Led business development and market penetration for Buildzar.com, a Dalmia Group–backed construction materials startup. Scaled revenue streams, built high-performing teams, and drove early-stage growth in an unorganized market.
• Key Highlights:
• Revenue Growth: Consistently delivered ₹2 Cr+ in monthly revenue through high-value transactions with builders, contractors, and independent home developers.
• Market Development: Spearheaded site acquisition and established Buildzar.com’s footprint across Delhi NCR by onboarding premium clients in the construction ecosystem.
• Team Leadership: Managed a 45-member sales and field operations team, including 8 direct reports; built performance tracking systems and training frameworks.
• Strategic Client Engagement: Engaged with individual home builders, contractors, and real estate developers to deliver value-driven procurement solutions, converting offline demand into recurring online business.
• Startup Scaling: Played a pivotal role in Buildzar.com’s early growth, aligning on-ground sales execution with investor expectations and long-term business objectives.

Apr 2013 – Mar 2014 · 11 mos

• Team Management and Rigorous Business Development through Team. New Client Acquisition and Revenue Generation for 99acres.com

Apr 2012 – Mar 2013 · 11 mos

• Handled New Business along with a team of 4 executives.

Apr 2011 – Mar 2012 · 11 mos

• Handled Existing Business and New Business both for 99acres.com

Apr 2010 – Apr 2011 · 1 yr

• Handled Existing Business for the company. Job included servicing Existing Top Accounts of the company and continuously generated revenue for the company.

Apr 2009 – Apr 2010 · 1 yr

• Responsible for generating new business for the company by acquiring new clients (Builders & Brokers) from south delhi market.

Jun 2007 – Apr 2015 · 7 yrs 10 mos

• Joined as Sales Executive and rose through 7 promotions in 8 years to become Branch Sales Manager a testament to consistent performance, business impact, and leadership growth. Built new markets, acquired high-value clients, and scaled teams to drive sustained revenue growth in Delhi NCR.
• Key Highlights:
• Career Progression: Promoted 7 times in 8 years, from Sales Executive → Branch Sales Manager, reflecting strong performance and leadership capability.
• New Client Acquisition: Consistently onboarded top brokers and real estate developers, expanding 99acres’ footprint and delivering double-digit revenue growth.
• New Market Expansion: Opened and scaled untapped territories across Delhi NCR, increasing branch-level revenues and building strong competitive positioning.
• Competitor Mapping: Conducted in-depth market and competitor analysis to design winning go-to-market strategies, helping capture share in a crowded proptech space.
• Revenue Milestones: Delivered record billing of ₹2 Cr+ in Q4 2011 from South Delhi through strategic account management, upselling, and focused client engagement.
• Key Account Management: Handled top developers and premium brokers, driving renewals, upsells, and ROI-driven campaigns.
• Team Leadership: Built and managed a 28-member sales team; implemented structured performance reviews, capability-building sessions, and on-the-job coaching.

Jun 2007 – Apr 2009 · 1 yr 10 mos

• Responsible for generating new business for the company by acquiring new clients (Builders & Brokers) from south delhi market.

Aug 2003 – Aug 2005 · 2 yrs · Gurgaon, Haryana, India