Surbhi Singla — Co-Founder
As a Founding Member at Worktrace AI, Surbhi leads enterprise GTM, client engagement, partnerships, and marketing across the US and India.Backed by investment from OpenAI and AI leaders including Mira Murati (CEO, Thinking Machines Lab) and Nick Turley (Head of ChatGPT), Worktrace is building an AI-native enterprise platform that enables organizations to systematically identify, prioritize, and execute high-ROI AI automation opportunities.Prior to Worktrace, Surbhi led multi-country P&Ls and scaled businesses at inflection points across SaaS/AI, Fintech/Financial Services, and Technology Services in the US and South Asia.At C2FO & C2treds (RBI-licensed MSME exchange), she led Growth & Operations with full mandate over revenue and AUM. In 12 months, she scaled the enterprise client base 7x and delivered 2.5x growth in revenue and financing, while institutionalizing SOPs, KPI architecture, CRM systems, and a board-aligned 5-year profitability roadmap.At Mastercard, she became the youngest-ever Vice President in Business Development in South Asia, owning the Services P&L across six countries. She doubled revenue, expanded into three new markets, closed 30+ enterprise accounts, and led 50+ strategic engagements across digital payments, personalization, fraud optimization, portfolio growth, loyalty, and analytics. She was recognized with the “Exceptional Sales Performance” award for 8 flagship deals.Surbhi began her career at McKinsey & Company, where she was fast-tracked to Engagement Manager and advised CEOs and boards across the US and India on growth strategy, new business building, digital transformation, and commercial acceleration for Technology, Media, and Telecom clients.Surbhi completed her MBA from IIM Calcutta in 2015 and graduated from IIT Delhi in 2013 in Integrated M.Tech. in Mathematics and Computing. She achieved an All India Rank of 592 in IIT JEE and 185 in AIEEE, 2008.Surbhi is a Gold Medalist in Indian Physics Olympiad (top 35 in India) and a 4-time merit holder in National Maths and Chemistry Olympiads. She is a Charpak Scholar by Govt. of France, NTSE scholar and has been awarded 9 scholarships by Government of India. She is qualified to be an Independent Director by the Ministry of Corporate Affairs, Govt. of India.She is particularly passionate about partnering with founders & enterprise leaders on GTM strategy, commercial scale-up and financial services innovation.If you’re building ambitious technology, scaling enterprise revenue engines or leading AI-driven transformation, let’s connect at surbhi@worktrace.ai
Stackforce AI infers this person is a Fintech and SaaS expert with a strong focus on growth strategy and business development.
Location: San Francisco, California, United States
Experience: 11 yrs 8 mos
Skills
- Go-to-market Strategy
- Artificial Intelligence (ai)
- P&l Management
- Growth Strategy
- Business Development
- Sales Strategy
- Strategic Consulting
- Market Research
- Leadership
- Marketing
- Financial Analysis
- Software Development
Career Highlights
- Scaled enterprise client base 7x in one year.
- Doubled revenue at Mastercard across multiple markets.
- Led strategic engagements with top enterprise clients.
Work Experience
Worktrace AI
Founding Member (7 mos)
C2FO
Head, Growth and Operations (1 yr)
Mastercard
Vice President, Business Development (1 yr 4 mos)
Director, Business Development (3 yrs 6 mos)
McKinsey & Company
Engagement Manager (1 yr 5 mos)
Associate (1 yr 5 mos)
Junior Associate (1 yr 9 mos)
Helion Ventures
Summer Associate (1 mo)
McKinsey & Company
Summer Associate (1 mo)
Indian Institute of Technology, Delhi
Overall Placement Coordinator (1 yr)
Berkshire India Limited
Summer Intern (2 mos)
Ernst & Young
Financial Services Risk Management Intern (0 mo)
SAP
Summer Intern (2 mos)
Indiabulls
Summer Intern - Mortgages (2 mos)
Education
Post Graduate Diploma in Management (PGDM) at Indian Institute of Management, Calcutta
Integrated M.Tech. in Mathematics and Computing at Indian Institute of Technology, Delhi
Fall Term Exchange Student at ESSEC Business School
at Delhi Public School - R. K. Puram
