May 2019 – Jul 2022 · 3 yrs 2 mos

• Responsible for driving revenue from Top Adex cluster of FMCG, IT and Telecom advertisers with Inventory & content integration solutions
• Monetizes omnichannel media formats i.e. video & display, through direct campaigns, PG, PMP & Performance deals
• Build a TV + incremental reach and Connected TV narrative for the brands to explore OTT ecosystem
• Drive reach & frequency approach with regional focus & vernacular preference in key markets & desired TG
• Rural marketing solutions to drive Brand penetration
• Influencer marketing, Branded content, Content hosting, Sponsorship and Impact Media Sales
• Account planning and devise strategic proposition by analyzing historical data, trends and past Advertising spends
• Educate the clients on the growing OTT foot print & support in swift movement from TV advertising to OTT advertising
• Align with TV ad sales team to build value proposition with OTT presence in media plans
• Build relationships at all levels, including the C-suite and brand custodians by engaging and seeding with relevant data insights from the industry
• Collaborate cross functionally with different verticals like programming, Technology and Marketing to drive partnership, growth and innovation

Mar 2016 – May 2019 · 3 yrs 2 mos · Gurugram, Haryana, India

• Responsible for account management of Key clients & New Business Development in English & Regional markets
• Ensuring continuous revenue growth via FCT and Impact selling
• Brand solutions- executed AFP ideas for clients like Renault, Maruti, MG motors, Dabur
• Build a media calendar to custom fit with business continuity plans of advertisers
• Revenue maximization through Impact monetization and providing tailored solutions to marketeers
• TV+ Digital sales for discovery portfolio and YT channel Discovery VEER
• Plan and strategize to achieve yearly goals

Sep 2014 – Feb 2016 · 1 yr 5 mos · Gurgaon, India

• Managing key accounts on Channel V and generate revenue from existing client base and develop new accounts
• Augmenting channel ASR by optimizing non FCT options like Mega block, in show integrations & show sponsorship
• On ground sales for yearly event- V Fest
• Added Responsibilities- Generating revenue for Star Network’s Hindi cluster spanning across channels like Star Plus, Life OK, Star Gold, Movies OK & Channel V by providing on air & off-air solutions to clients for North region
• Bridging the gap between channel sales, programming & marketing team by acting as a SPOC for external & internal stakeholders
• Market intelligence to maximize revenue share for sales planning with tools TAM, BARC, ADEX etc.

Mar 2012 – Aug 2014 · 2 yrs 5 mos · New Delhi Area, India

• Managing corporate Accounts along with new business development, responsible for B2B FCT sales, providing clients with innovative concept/ideas for marketing and promotion
• On Ground sales for impact events- Big Green Ganesha, Big Entertainment and Regional awards
• Designed customized radio concepts to onboard new clients and revenue maximization from existing base
• Rural marketing
• Working on tools like CRM, ADEX, Wide Orbit Data to understand the market scenario and track competition