Jun 2024 – Present · 1 yr 11 mos · Remote · Remote

• Work with EMMIE clients to optimize their Marketing Operations process and technology (primarily with Marketo Engage and Salesforce clients)

May 2024 – Present · 2 yrs · Remote · Remote

• Support MGC clients as a project lead, Marketo SME, and marketing/sales process consultant to the goals of improved customer engagement, sales alignment, and performance reporting.

Jan 2024 – Present · 2 yrs 4 mos · Remote

• Fractional Marketing/GTM Operations as a service. I provide senior-level end-to-end focused Marketing and Revenue Operations leadership and expert tactical strength to your marketing and GTM teams.
• Recent projects completed include (Updated Sep 2024):
• Marketo/Marketing Operations process/technical audits for enterprise organizations.
• Digital Transformation initiative for enterprise-level SaaS company, including process mapping of engagement programs for two key growth brands, construction of buyer-journey nurtures and lifecycle measurement, and orchestration of Marketo engagement with Syncari CDP solution.
• Fractional Marketing Operations lead managing Marketo at an SMB SaaS marketing solutions company.
• Services include:
• Fractional Marketing Automation (Marketo Engage and others) administrative services for Platform Operations
• Marketo/MarTech process/system audits
• Marketo/Salesforce Revenue Operations alignment
• Senior-level Marketing Operations staff augmentation
• Sales and Marketing Process alignment
• Marketing Operations strategic advisement and team coaching

Sep 2023 – Dec 2023 · 3 mos

• Member of a newly formed team to execute on GTM Operations (RevOps) alignment activities supporting the Trimble Digital Transformation releases and business transformation. Business partner to 2023 Sector and Global Marketing Operations, Sales Operations, and Customer Success platform teams to align and execute on the Revenue Supply Chain as part of the Platform Organization strategy. This team, as part of the Platform organization, was impacted in a reorganization/reduction in force in Q4 2023.

Jul 2022 – Oct 2023 · 1 yr 3 mos

• Oversee omnichannel Revenue Operations process development, business alignment, technical deployment, and operational execution for the Trimble Platform Organization Connect-and-Scale Digital Transformation initiatives supporting the Construction and Owner & Public Sector GTM businesses. Tightly partner with leaders and team members from Sales Ops, Sales Enablement, Marketing, Marketing Ops, DevOps, and our strategic partners (PwC) to deliver results through process alignment, tech stack rationalization, and technical implementation of GTM technology processes (Marketo, Salesforce, Gong, and others). Led cross-functional workshops to create a unified Trimble playbook for Lead Management.

Feb 2019 – Jul 2022 · 3 yrs 5 mos

• Marketing Operations lead for Trimble Construction. Served on the leadership team for VP of Construction Marketing and oversaw core lifecycle, scoring, consent/privacy, and nurture operations. Process Owner for Marketing to Sales processes for the Trimble Digital Transformation project.
• enable operational excellence in our organization's integrated marketing technology and analytics stack (Marketo, SFDC, Uberflip, Vidyard, Drift, DOMO) for lead-to-cash operations. Marketing Operations process owner for Construction business for Platform/Performance Operations (POPs) which include lead scoring, lead lifecycle, integration process between systems in alignment with DevMOPs, and digital transformation efforts, actively supporting marketers in the US, EMEA, and APAC.
• Finalist; Adobe Experience Makers Team of the Year: 2020.
• Marketo Fearless 50 Class of 2019-2020
• Marketo Champion, Class of 2021-2022

Mar 2018 – Feb 2019 · 11 mos

• Internal consultant serving as an internal Marketing Operations agency for three Trimble businesses (Buildings, Civil Engineering & Construction, and Geospatial) worldwide, enabling operational excellence in our organization's use of Marketo, Salesforce.com, and our integrated marketing technology stack. Projects include establishing lead lifecycles across businesses, establishing compliance with GDPR, and training marketing teams migrating from other MAPs on Marketo.
• Team nominated for the Transformer Revvie Award at the 2019 Marketing Nation Summit.

Jun 2021 – Present · 4 yrs 11 mos · Remote

Feb 2017 – Mar 2018 · 1 yr 1 mo · Greater Atlanta Area

• Independent MarTech and Sales Operations consultant focused marketing operations to be more effective with their marketing operations and automation programs. Marketing automation consultant specializing in Marketo/Salesforce and analytics projects.
• Projects Included
• GSMA Limited, Trade organization for the mobile industry and organizer of Mobile World Congress
• Eloqua to Salesforce Marketing Cloud technical transition, inbound form strategy, and marketing onboarding. Developed data and lead flow strategies for new platform and trained US-based marketing team on marketing automation and email marketing best practices.
• Omnience Events, a leader in event management and marketing
• Leading process development efforts for new marketing automation and sales process deployment, enabling lead to pipeline visibility and reporting for marketing and sales.
• RentPath, LLC, An Internet Listing Company for the multi-family industry (owner of The Apartment Guide)
• Provided marketing operations leadership concerning best practice of Marketo and the integrated martech stack. Implemented processes to improve campaign ROI measurement. Improved deliverability to over 95% and led project to restore email sender reputation.
• A leading Private Equity Company for growth capital
• Collaborated with senior marketing leaders to develop sales dashboards and prospecting visiblity.

Jun 2016 – Jan 2017 · 7 mos · Greater Atlanta Area

• Led clients on implementing best practice usage of Marketo and Sales and Marketing Operations processes, including upgrading/new lead lifecycle processes, enabling and mentoring new Marketo customers, building multi-stage nurture program development, and creating executive dashboards that deliver actionable insights to client leaders.

Nov 2013 – Jun 2016 · 2 yrs 7 mos · Atlanta, GA

• Elekta is a global medical device company that builds and markets radiotherapy devices and software for treating cancer. I joined Elekta as the Marketing Operations Manager for Region North America and managed one team member. In this role, I finalized the organization's purchase of Marketo (replacing Silverpop) for Marketing Automation and worked with Global IT, Salesforce Business Leads, Sales Leadership, Marketo Consulting, and my colleagues on the Marketing team in RNA to implement Lead Lifecycle processes and campaign management best practices in North America, in addition to integrating other automation tools into our Martech stack, including Vidyard (video marketing), Cvent, and StrikeIron (for deliverability). I additionally provided monthly detailed and summary analysis of Sales and Marketing operational performance to Sales and Marketing leadership.
• In 2015, the Marketing Operations role was reorganized into Elekta's Global Marketing team in a Center of Excellence role. In this role, I led the Marketo launch of our first EMEA multi-touch digital campaign and trained demand generation team members in EMEA and APAC on best practices for using Marketo.
• Results Include:
• Global cross-sell campaign ROMI of over $26M in influenced pipeline and $5M in bookings attributed to Marketing Automation programs
• Attribution analysis on tradeshows and supporting events enabled intelligent cost reductions in conference spend.
• Lead Lifecycle project accepted by Marketo as a 2015 Marketing Nation Summit session.

Jun 2012 – Oct 2013 · 1 yr 4 mos · Alpharetta, GA

• Making the news: Execute on integrated marketing programs, in collaboration with Marketing Directors, through creating, executing, and measuring the results of Marketing Automation programs (using Marketo). Developed and rolled out lead nurture process and lead scoring methodology in partnership with Sales and Marketing, enabling tighter alignment between Sales and Marketing for demand generation.
• Reporting the news: Deliver quarterly executive Sales Operations Reporting package, measuring bookings performance, pipeline health, Marketing results, funnel conversion, and forecast accuracy. Support marketing strategy through providing analysis and segmentation/targeting recommendations for marketing programs and setting up report subscriptions through Salesforce.com dashboards and Marketo reports.

Oct 2008 – Jun 2012 · 3 yrs 8 mos · Conyers, GA

• Drive effective sales execution, forecasting, and competitiveness through sales process management (Customer Centric Selling methodology), sales territory structuring, tools (Salesforce.com, social selling tools), and actionable insights provided to Sales Business Partners. Serve as a business partner to Sales Leadership to align people and process to gain superior Sales results. Additionally, I train sellers and sales managers on sales processes, forecasting, and tool usage.
• Previously administered Carrier/MGA business unit's instance of Salesforce.com (65 users); providing weekly/monthly performance reporting to Sales and Marketing Leadership through regular cadence reports and scheduled SFDC dashboards.
• Additionally, in Marketing Analytics role (2008 - 2009), provide monthly reporting to Marketing VP, managed social networking presences (Twitter and Facebook), managed Google AdWords ad campaigns, and created lead capture methods for measuring trade show and website lead generation efforts.

Aug 2006 – Aug 2008 · 2 yrs

• Sales consultant collaborating with customers and EDW sales to identify and communicate the value of advanced analytics solutions through compelling sales presentations and predictive financial modeling analysis, influencing over $5M in sales pipeline per year.
• Additionally consulted customers in billable consulting engagements regarding further leveraging advanced analytics to drive improved operational efficiencies and better consumer insights to drive sales.
• Internally, I partnered with Program Marketing for a competitive assessment of the emerging analytical appliance space, influencing decisions in new product launch and positioning.

Apr 2005 – Aug 2006 · 1 yr 4 mos

• Marketing consultant, aligned to Sales, Product Marketing, and Product Management; develop collateralized product positioning tools and presentations designed to quantify ROI of Retail Point-of-Sale solutions based on operational efficiencies and revenue generation.
• Externally engaged with sales teams and customers in field consulting engagements; aligning retailers' business needs to solutions. Presented findings and recommendations to internal and external stakeholder management.

Jun 2004 – Mar 2005 · 9 mos · Austin, TX

• Marketing leader for start-up medical device and EMR technology company (5-10 employees).
• Developed business case proposals for attracting investment and medical practitioners based on projected revenue and percieved ability to deliver. Developed proposals to investors that resulted in $7.5 in new funding.

May 2003 – Aug 2003 · 3 mos

• Supported Senior Brand Managers and Marketing Director with programs related to Riviana's rice and rice mix brands (most notable being Success and Mahatma), including unsaleables analysis, coordinating new packaging creative efforts for line extensions, and understanding market potential for new products. Leveraged monadic product testing results, internal sales data, and AC Nielsen ScanTrack POS data to formulate results.