Jul 2025 – Present · 10 mos

• Strategic Growth & Market Expansion:
• Drive new enterprise logo acquisition and spearhead high-impact growth strategies to accelerate enterprise sales across the EMEA region.
• Identify and capitalize on new growth opportunities within key EMEA markets, customer segments, and strategic channels, including partnerships and alliances to unlock scalable revenue streams.
• Architect and execute long-term strategic growth plans, ensuring sustained market penetration and competitive advantage.
• Revenue Optimization:
• Accelerate revenue growth by uncovering and executing upsell and cross-sell opportunities, while maintaining a strong focus on net-new revenue generation.
• Collaborate with leadership peers to shape and implement innovative monetization strategies tailored to regional market dynamics.
• Align product pricing and feature strategies with business objectives to maximize profitability and customer value across the region.
• Partnership & Ecosystem Development:
• Design partner network strategy, establishing a high-performing partner program to extend market reach and drive incremental growth.
• Cross-Functional Alignment:
• Unify and align marketing, sales, product, and customer success teams under a shared growth vision, fostering seamless collaboration and operational excellence.
• Cross-functional collaboration to ensure strategic alignment and consistent execution of growth objectives.
• Build tactical growth experiments and rapid-testing initiatives to validate new strategies, uncover market insights, and accelerate go-to-market success.

Nov 2022 – Sep 2025 · 2 yrs 10 mos

• In a new mission, based in the UK, I am spearheading the plans to build and expand Anchanto in the UK, EU and Middle-East region. Responsible for the business growth for Anchanto in the region as well as managing various cross-functional teams involved for this mission.
• Also, as the Chief of Operations, my significant attention goes into Global Human Resource Function and Global Delivery Function that includes Key Account Management, Product Implementation, Platform and Product Delivery, and Subscription Management.
• Continuing my primary focus at Anchanto to develop and implement plans that fulfill the operational infrastructure of the organization. Oversee the execution of effective growth strategies while motivating teams to be inquisitive and explore their potential to the fullest.
• Due to my prolific background and interest in technology, I always find time to work with the technical team also lead the financial aspect of the India entity. I encourage an environment that is success-oriented and resonates with the energetic and innovative aspect of the brand.

Jun 2017 – Nov 2022 · 5 yrs 5 mos

• My primary focus at Anchanto is to develop and implement plans that fulfill the operational infrastructure of the organization. I oversee the execution of effective growth strategies while motivating my team to be inquisitive and explore their potential to the fullest.
• As the Chief of Operations, my significant attention goes into monitoring functions like Account Management, Product Implementation, Customer Success and Subscription Management. With a firm belief that the customer experience and engagement is paramount, I spearhead all day-to-day business processes and communications.
• Due to my prolific background and interest in technology, I always find time to mentor the technical team also lead the financial aspect of the India entity. I encourage an environment that is success-oriented and resonates with the energetic and innovative aspect of the brand.

Jun 2012 – Dec 2017 · 5 yrs 6 mos

• Responsibilities Include:
• 1. Own and execute Anchanto’s technology platform vision – core of Anchanto’s disruptive innovation in eCommerce and Fulfillment space
• 2. Responsible for Anchanto’s Fulfillment (www.anchanto.com/fba) and eCommerce WebStore (www.anchanto.com/ecom) technology platform Roadmap definition, Platform Management, Web Application architecture, Design, Software Development execution and software release on ongoing basis
• 3. Plan and execute software development as per roadmap releases by selecting technology stack (current technology is built using Ruby On Rails, MySQL, Amazon Web Services, Linux and Amazon auto scaling EC2 instances and Amazon S3), application architecture considering transactional load and need for simple integration with external web stores
• 4. Estimate Software Development workload, task sequencing, task allocation and its tracking for design, development, testing, staging release and final production releases. Plan minor production support releases for tactical performance improvements, Database processing optimization and bug fixes based on internal and external testing
• 5. Front-end all customer technology team discussions such as eCommerce platform integration, needed workflow changes in Anchanto’s FBA platform, data import interfaces, work estimation and communication, addressing the data interoperability needed across existing ERP system used by retailers such as SAP and JD Edward
• 6. Make sure the core engine of platforms are scalable, can handle transactions load, free of latency issues and well documented. Overall own the whole release schedule, technology risk management, timelines and mitigation planning
• 7. Hire, train, manage and retain entire Anchanto technology team. Set yearly objectives (KPIs) for individual team members, leads and project managers, reviewing it on quarterly basis, identifying areas of improvements, communicating progress and guiding team to be efficient in developing Anchanto’s technology platform