Sep 2023 – Oct 2024 · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

Feb 2022 – Sep 2023 · 1 yr 7 mos · Mumbai

• From generating out-of-the-box ideas to coming up with innovative ways to create noise-shattering campaigns OML's Global Creator Network team does it all and I am grateful to be a part of it. Currently, my energy is dedicated to activating campaigns for Bacardi, Dewar's Whiskey, Bombay Sapphire Gin, and others across the SEA markets such as Malaysia, Singapore, the Philippines, Indonesia, Vietnam, and Thailand.

Sep 2020 – Feb 2022 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Key responsibilities:
• Responsible for organic growth of channels without paid media (IG growth 3.2M to 5.9M, FB Growth 4.1M to 7.7M)
• Created many meme trends, the most famous one is "Jal Lijiye" memes which turned into a moment and got adapted by almost all leading brands / media pages.
• Worked on title campaigns like Ak vs Ak, Ludo, Lucifer, The Kissing Booth, Money Heist, Feels Like Ishq, Mimi, Sex Education, Stranger Things, Haseen Dillruba, Mismatched, Ajeeb Daastaans, etc.
• Worked on topical campaigns such as Valentine’s Day, Pride Month, Republic Day, etc.
• During my tenure Netflix India's Instagram page was ranked 7th most engaging page in the world.
• A custodian of the brand's tone of voice on social media channels (IG and FB primarily).
• Overseeing the brand strategy and ensuring that every piece of content produced ties under the brand goals and key editorial pillars.
• As a part of managing the calendars, play a key role to be on top of the cultural zeitgeist, and not just curate but also create / approve content for both platforms.
• A primary POC with retainer agencies, coordinating with various account managers and creatives to build out a programming calendar.
• Supporting title campaigns with creative ideation and execution.
• Fleshing out creative routes for the narratives as well as topical moments that are key projects for the brand.

Jan 2019 – Jul 2020 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Key responsibilities:
• Understanding client’s requirements and writing compelling copies to sell the products.
• Supervise and lead a team of copywriters to churn out the best content for digital and print media.
• Assisting in other aspects of the project to build cohesive content.
• As a brand strategist, play a key role in researching, pitching, and bringing new business to the company.
• Create market strategies and campaigns to launch a new product.
• Gather feedback from clients and analyse consumers’ behaviour to define
• company’s positioning.
• Analyse market trends and identify new opportunities and challenges.
• Clients I have worked with during this period: Skechers, Fastrack, Piramal Pvt. Ltd., Lupin Pharma, Baggit, Vadilal Icecreams, Aditya Birla Group, Senso Tea.

Jan 2016 – Dec 2018 · 2 yrs 11 mos · Ahmedabad Area, India

• I started my career in advertising by joining as an intern and joined as a full time copywriter, my role included:
• Write high-engagement social media, print media content that reflects brand’s voice
• Collaborate with Marketing, PR and Customer Experience to develop a variety of
• content marketing materials
• Produce error-free content that adheres to the company’s style guidelines
• Interpret creative direction and adapt points from creative briefs into persuasive
• copy concepts
• Simultaneously manage multiple projects with short deadlines
• Propose copy concepts and present underlying strategic thinking to business
• leaders.
• Worked for clients such as Amul, Adani Builders, Adani Gas, Azafran Skin Care, Frylo
• Chips, etc.

Aug 2015 – Jan 2016 · 5 mos · Bangalore