Jul 2024 – May 2025 · 10 mos

• Managed an INR 800Cr+ portfolio across QSRs and cloud kitchens, launching retention and upsell initiatives that expanded customer lifetime value and drove consistent SSSG growth (3% YoY, 6% QoQ).
• Delivered 300% revenue growth by engineering pricing strategies, refining user cohort monetisation models, and leading competitive interventions that increased market share by 20%.
• Increased profitability for a top QSR brand by driving 500% YoY growth in Ads Revenue, renegotiating commercials, and optimizing tech charges per order.
• Strengthened bottom-line margins by creating high-conversion value deals and bundling high-frequency SKUs to uplift basket size and order efficiency.
• Built UX-driven offer placements and brand communication flows that boosted CTR by 12% and expanded in-menu cart adoption rates.
• Spearheaded micro-market densification programs, enhancing user retention by +3pp, order frequency by 0.2, and locality-level operational efficiency.
• Collaborated with C-suite stakeholders to co-create platform visibility strategies, promotional frameworks, and profitability roadmaps aligned to strategic revenue unlocks.
• Led and scaled a cross-functional team across growth, operations, and analytics, building GTM excellence and achieving aggressive topline targets.

Jul 2023 – Jun 2024 · 11 mos

• Streamlined QBR frameworks with CXOs, improving partner alignment on growth KPIs and GTM strategy.
• Enabled ₹15 AOV uplift through strategic customisation and bundling of high-frequency SKUs.
• Conducted customer development surveys and TG focus groups to validate product-market fit and loyalty programs.
• Reduced refund and support costs by 42% through delivery SOP redesign and partner training programs.
• Standardised operational SLAs across 500+ new stores, improving speed-to-live and cost optimisation.
• Delivered INR 15L+ weekly incremental revenue by optimising mealtime efficiency and extending operational hours.
• Led knowledge-sharing and upscaling efforts across the team to build vertical expertise.

Jan 2019 – Jul 2023 · 4 yrs 6 mos

• Created quarterly brand performance scorecards, improving internal reporting and strategic alignment.
• Built consultative partner relationships that influenced roadmap launches and monetization pilots.
• Delivered 9.3x ROI through targeted ad optimizations and mid-frequency cohort re-targeting strategies.
• Led festive-season forecasting, aligning inventory, promo intensities, and cross-functional ops planning.
• Developed win/loss decks to identify churn triggers and upsell pathways within brand portfolios.

Aug 2017 – Jan 2019 · 1 yr 5 mos

• Building an in-depth understanding of the food industry in the city, ranging from take-away joints to fine-dining outlets
• Managing critical client accounts which have higher degree of complexity in terms of client servicing.
• Managing end-to-end client relationship including pitching, negotiation, contracting, campaign activations, result tracking and troubleshooting.
• Analyze and use data to create performance reports that effectively communicate value for partners
• Ensure high degree of responsiveness and ownership to minimize escalations and denial of service cases for the portfolio of restaurant partners