Apr 2024 – Jun 2025 · 1 yr 2 mos

May 2022 – Apr 2024 · 1 yr 11 mos

Jul 2021 – May 2022 · 10 mos

Jan 2021 – Jun 2021 · 5 mos · Greater Seattle Area · Remote

• Created delightful. personalized B2C experiences on microsoft.com that were delivered to over 18 million users.

Jan 2019 – Sep 2020 · 1 yr 8 mos · Greater Seattle Area · On-site

• I created and led a highly successful experimentation program, delivering $100mm+ in optimizations across the Azure web experience and acquisition journey.

Aug 2018 – Dec 2018 · 4 mos · Greater Seattle Area

• At A Place for Mom, I restructured and implemented best practices for optimized web and clickstream analytics.

Oct 2017 – Jun 2018 · 8 mos · Greater Seattle Area

• As a Senior Strategist working on T-Mobile, I created strategies to raise awareness, increase engagement, and to boost incremental ROI for both acquisition and base customers.
• Evaluated client objectives against brand promises and audience insights to create effective communication strategies that creates delightful customer experiences and delivers measurable results
• Created multichannel, customer-centric strategies and go-to-market plans for campaigns across T-mobile business units
• Crafted a/b tests to test segmentation effectiveness and improve email CTR
• Planned and developed key messaging and information architecture on acquisition and base campaigns
• Acted as an internal SEO and UX strategy resource
• Utilized research tools and methodologies (surveys, social listening, sentiment analysis) to synthesize qualitative and quantitative research into key consumer insights and findings to create data-informed recommendations

Dec 2016 – Nov 2018 · 1 yr 11 mos · Greater Los Angeles Area

• I help small companies improve their digital presence and conversion funnels.
• Work with C-suite and senior executives to develop multi-channel growth marketing strategies
• Lead creation and optimization of user acquisition flows and marketing funnels from ads to activation
• Implemented tools to gather qualitative and quantitative insights to develop data-driven marketing campaigns
• Uncover UX insights and learnings to create recommendations
• Audit web analytics data for accuracy and performing ongoing site analysis and keyword research
• Provided oversight and guidance on multi-channel attribution strategies to integrate online/offline -marketing campaigns
• Designed and executed PPC A/B testing campaigns that resulted in an increase in conversion rate in excess of 300% for a client in online tutoring verticals

Jun 2015 – Aug 2016 · 1 yr 2 mos · Santa Monica

• At Cornerstone OnDemand, I managed the Web User Experience program and worked cross-functionally with dev teams, and marketing teams to evaluate business needs and to find insights for the corporate website (www.csod.com).
• Created and maintained the web UX roadmap
• Developed and designated measurement KPIs
• Created and managed website tagging and tracking strategy
• Evaluated historical performance, identify trends, and areas for improvement
• Utilized heuristic evaluations & quantitative data to create better user experience flows
• Ensured that the website is in compliance with SEO and usability best practices
• Generated wireframes and prototypes of testing concepts
• Designed and executed A/B tests and presented the insights and outcomes to the team
• Served as an internal consultant for various teams on user behavior, analytics, and optimization
• Created and deliver weekly analytical reports and dashboards
• Leveraged qualitative and quantitative data to develop hypotheses and experiments for the website

Jan 2015 – Jun 2015 · 5 mos

• Managed six-figure spend, strategy and execution of SEM campaigns across multiple channels
• Worked in cross-functional teams to evaluate lead generation channels and lead quality
• Assisted in shaping and developing forward-facing digital marketing strategy and direction
• Analyzed web traffic, conversions and user flow reports to deliver dashboards and optimizations
• Owned 300+ landing pages, including A/B testing and funnel analysis with CVR avg over 15%
• Identified and implemented critical SEO opportunities

Oct 2013 – Dec 2014 · 1 yr 2 mos

• Tactical execution of keyword research, ad copy creation and landing page testing
• Assist in planning and execution of overall digital strategy
• Reduced PPC spend by 30% while maintaining click-through rate
• Strategize and execute SEM strategy

Apr 2013 – Sep 2013 · 5 mos · Anaheim, CA

• Acted as a liaison between sales and design teams to ensure marketing materials resonated with segmented audiences and addressable market
• Assisted in planning, and implementing pricing and marketing roadmaps
• Developed product features and created prototypes for production
• QA'd product to ensure batch quality and consistency across shipments
• Developed content and messaging to cater to specific audiences
• Designed packaging and sizing for most efficient packing for international shipments
• Product photography

Jan 2012 – Jun 2013 · 1 yr 5 mos · Anaheim

• Recruited, trained and managed a six member team to conduct research and develop social media campaigns as well as analyze online trends and target demographics. Resulting data was presented to CEO and used to create targeted SEO/ Social Media campaigns
• Revamped checkout process and user flow, enabling an increase of purchases by 30+%
• Increased user engagement and unique visits by redesigning website layout and infrastructure as well as managing content
• Collaborated with website team in China to build efficient databases and construct a search engine friendly website