Jan 2021 – May 2023 · 2 yrs 4 mos · Leuven, Flemish Region, Belgium

• As a global security awareness company, Phished is on a daily mission to predict and prevent cyber incidents. With the aid of our smart and fully automated AI-driven platform, we train your employees to become a real Human Firewall for your organisation. Through a holistic combination of personalised simulations, training sessions, active reporting and threat intelligence, we guarantee permanent behavioural change. We also give you access to an organisation-wide Phished Behavioural Risk Score ® (BRS) to monitor your ever-evolving security status. This reduces the risk of cyber incidents measurably, both in the workplace & at home. Start building your Human Firewall today.
• Managing the marketing team at Phished, a thriving cyberawareness scale-up.
• Establishing positioning, identifying target audiences, and developing direct and channel marketing plans & strategies with specific objectives across different channels and segments
• Creating lead and demand generation through PPC, social ads, SEO, referral & organic social
• Measure and report performance of marketing campaigns, gain insight, and assess against goal
• Driving and executing CRM (Hubspot) initiatives and overseeing execution of campaigns

Sep 2020 – Jan 2021 · 4 mos · Leuven, Flemish Region, Belgium

• Executing performance-driven lead & demand generation campaigns through SEO, Paid Social, Google Ads, content marketing and affiliate marketing programs;
• Working together closely with our marketing agency & content marketeer to achieve defined goals & KPi's;
• Preparing reports on overall marketing campaigns,
• Creation of a corporate identity & new website in collaboration with agencies.

Apr 2018 – Aug 2020 · 2 yrs 4 mos · Diegem

• As Digital Marketeer, I’m responsible for the B2C and B2B online marketing campaigns of BD myShopi, the Belgian specialist in omni-channel activation. My tasks include but are not limited to:
• Managing and creating our online advertising campaigns via Facebook, Google Ads, LinkedIn, and more;
• Overseeing our digital recruitment process, website and campaigns;
• Creating and optimizing landing pages in view of specific conversion goals and KPIs
• Management and creation of various reports, dashboards and/or insights to aid our clients and other departments;
• Social media management and overseeing the content creation by our graphical department;
• Building and optimizing our various email campaigns and templates;
• SEO & ASO for our websites and app;
• ….
• Discover how omni-channel activation can support your store, brand or service at bdmyshopi.com

Feb 2016 – Mar 2018 · 2 yrs 1 mo · Deventer

• Season of Mist is one of the leading independent labels in the heavy music genre. As marketeer, I’m responsible for transitioning the record company from a physical into a digital-first mindset. My key tasks include (but are not limited to):
• Developing and overseeing the marketing plan for approximately 40 music releases per year in all sorts of genres and by many different artists.
• Promoting our products and campaigns by means of both online and offline advertising (Facebook and Instagram, magazines, display and native advertising, e-mail marketing, SEA and others) and reporting results of online campaigns (based on Google Analytics, Chartmetric, Facebook Insights etc).
• Promoting and developing our online shop(s): SEO, retargeting, organic and paid ads on social media, creation of new campaigns in cooperation with other departments etc.
• Pitching tracks regularly towards all streaming and download platforms including Spotify, iTunes, Apple Music, Deezer and Tidal. Furthermore, I take care of the company’s own playlists and oversee the execution and planning of our digital distribution through Sony/Red and Believe.
• Coordinating various IT-projects as middle man between our IT department and management.
• …
• Between February 2016 and September 2017, I was also responsible for all merchandise and marketing sticker production at Season of Mist Europe.

May 2015 – Jan 2016 · 8 mos · Diegem

• BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.
• Every week over 4.3 million Belgian households receive the door to door leaflets in their physical mailbox. Advanced segmentation criteria enable to address specific consumer segments.
• BD myShopi provides applications for smartphone and tablet, downloaded over 500 thousand times in Belgium, and the website myShopi.com.
• BD myShopi’s omni-channel activation platform thus boasts a leaflet distribution and seal offering, creative solutions and a complete digital proposition.

Feb 2014 – May 2014 · 3 mos · Hasselt

• All-round intern for the reputable Belgian promotor HeartBreakTunes, I'm focusing on (online and offline) promotion, concert production, bookings, administration and more.
• HeartBreakTunes organizes 150+ shows a year featuring artists in a wide variety of genres and is regarded as one of Belgium's best and most flexible promotors.

Jan 2013 – May 2016 · 3 yrs 4 mos · Tongeren

• I organize the annual 'Tongeren Metal Fest' festival at de VELINX. I take care of the complete production process including but not limited to booking the artists, handling the media, arranging backline, hotels, crew and others, overseeing the marketing campaign, updating the website and social media and much more.