Vishwajeet Singh Rathore

Business Development Executive

Bengaluru, Karnataka, India6 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved 22% month-over-month growth in merchant activation.
  • Delivered 8-10% net revenue growth every quarter.
  • Built a book of business generating ₹2 Cr/month.
Stackforce AI infers this person is a Fintech Sales Expert with a strong focus on Merchant Acquisition and SaaS solutions.

Contact

Skills

Core Skills

Merchant AcquisitionKey Account ManagementSaas SalesSales ProcessesBusiness Development

Other Skills

Merchant onboardingStrategic PartnershipsBusiness Process ImprovementCross-team collaborationPayment Gateway solutionsDigital paymentsStrategic NegotiationsSales managementMarket strategiesRelationship BuildingLead GenerationBusiness huntingMarket AnalysisPayment orchestrationCommercial interiors operation

About

I turn merchant friction into revenue momentum. Over the past 7+ years, I've helped fintech and SaaS companies grow faster by fixing the gaps between acquisition, onboarding, and retention. At Cashfree Payments, I own the full sales lifecycle — from first conversation to activated merchant — and make sure every handoff actually sticks. What I've delivered: Drove a 22% month-over-month increase in merchant activation by rebuilding the onboarding flow with tailored demos and tighter cross-team collaboration. Delivered 8–10% net revenue growth every quarter through consultative upselling and cross-selling, while improving merchant retention by up to 18% MoM. In a prior SaaS role, built a book of business generating ₹2 Cr/month and ₹5 Cr/year — 67% YoY growth — and landed 15 key accounts in under 3 months. Where I add value: Merchant Acquisition · Key Account Management · Revenue Optimization · SaaS Sales · Salesforce & HubSpot · Fintech & Payments · Strategic Partnerships

Experience

6 yrs 3 mos
Total Experience
3 yrs 1 mo
Average Tenure
4 yrs 1 mo
Current Experience

Cashfree payments

2 roles

Manager - Inbound Growth

Promoted

Apr 2024Present · 2 yrs 1 mo · Bengaluru

  • ● Managed the onboarding of key marquee merchants contributing to measurable
  • revenue growth through tailored and scalable onboarding solutions.
  • ● Conducted targeted virtual demos for decision makers,showcasing platform
  • benefits and aligning features with business needs.
  • ● Drive consistent growth by leveraging consultative upselling and cross-selling
  • strategies, boosting product adoption and enhancing account value.
  • ● Collaborate cross-functionally with product and operations teams to streamline
  • onboarding and remove friction from the merchant experience.
  • ● Actively participated in industry-specific events & conferences and drove
  • high-quality merchants for business growth.
  • ● Leading and managing a high-performance team, overseeing recruitment, training
  • and performance evaluation to ensure operational excellence.
  • ● Developing and maintaining relationships with partners and stakeholders involved
  • in digital payment solutions.
  • ● Understanding gaps and resolving issues with merchants to avoid transaction
  • disputes and maintaining transaction growth.
  • ● Execution of multiple retention plans for churn merchants on a monthly basis while
  • negotiating commercials for existing and new products.
  • ● Coordination and working closely with various teams, including partnerships,
  • compliance, product , tech development, operations, finance, and strategy to drive
  • GMV and ensure the acquisition of merchants.
  • Key Highlights :
  • ● Awarded as the best team award for the contribution of the highest NR across the
  • business team.
  • ● Achieved ~22% month-on-month growth on MTUs.
  • ● Achieved more than 18% growth in retention month on month.
  • ● Achieved 8-10% NR growth in every quarter.
  • ● Acted as one of the key members in implementing the SOP for merchant queries &
  • new merchant sign-ups.
  • ● Rewarded as Best performer of the year in SMB RNR meet for the year 2024-25
Merchant onboardingStrategic PartnershipsBusiness Process ImprovementMerchant AcquisitionKey Account Management

Assistant Manager - Inbound growth

Apr 2022Apr 2024 · 2 yrs · Bengaluru

  • ●Onboarding new merchants and integrated various Payment Gateway solutions, Payout options, Verification Suites and other products across merchants websites and applications.
  • ●Conduct initial discovery calls and meetings with potential customers to understand their business requirements, pain points, and digital payments needs
  • ●Keeping up-to-date with the latest digital payments technologies, trends, and best practices to ensure that proposals and solutions are cutting-edge and innovative
  • ●Developing and maintaining relationships with partners and stakeholders involved in digital payment solutions.
  • ●Understanding gaps and resolving issues with merchant to avoid transaction dispute and maintaining Transaction Growth.
  • ●Execution of multiple retention plans for churn merchants on a monthly basis while negotiating commercials for existing and new products.
  • ●Generating new leads for deeper market penetration, increasing Transaction & Gross Monitory Value Growth and analyzing root cause analysis for transaction drops, and providing resolution for issues.
  • ●Ensuring that digital payment solutions are scalable, secure, and compliant with relevant regulations and standards.
  • ●Managing end-to-end activities for existing merchants, ensuring their satisfaction, and increasing growth for more revenue generation .
  • ●Hands on experience of Project Management & CRM Tools like Jira, Salesforce , Freshsales
  • Key Highlights:
  • ●Achieved Going Extra Mile Award ( GEM) for 3 consecutive quarters in the year
  • 2023-2024.
  • ●Recognized with the ‘Value Ambassador Award’ for delivering impactful performance within just two months of joining.
Business DevelopmentStrategic PartnershipsMerchant AcquisitionKey Account Management

Decorpot

3 roles

Assistant Manager

Promoted

Feb 2021Apr 2022 · 1 yr 2 mos

  • Roles and Responsibilities :
  • ● Managing end-to-end sales and deployment of a SaaS-based 2D/3D design platform
  • tailored for designers and architects.
  • ● Built, led, and scaled a high-performing growth team focused on acquisition,
  • retention, and revenue growth.
  • ● Delivered high-impact product demos to prospects, emphasizing ROI, product
  • differentiation, and customer value.
  • ● Developed and executed quarterly and annual go-to-market strategies aligned with
  • business goals.
  • ● Managed pipeline through HubSpot CRM, tracked key metrics, and analyzed buyer
  • behavior to inform decisions.
  • ● Negotiated pricing and contract terms to maximize deal value while ensuring
  • long-term client satisfaction.
  • ● Defined and implemented scalable sales processes, lead qualification frameworks,
  • and conversion strategies.
  • Key Highlights:
  • ●Drove record-breaking revenue of ₹2.80 Cr in a single month (Dec 2021).
  • ● Grew overall revenue by 67% YoY through optimized sales funnels and strategic
  • client targeting.
  • ● Exceeded SaaS client acquisition goals by 30%, expanding user base in key markets.
  • ● Closed high-value deals with enterprise clients including WhatFix and Gold’s Gym.
  • ● Delivered ₹5 Cr+ in revenue in FY 21–22 through strategic B2B engagements.
  • ● Increased total revenue by 25% by expanding both B2C interior sales and corporate
  • accounts.
  • ● Enhanced client satisfaction and retention by 20% via personalized engagement
  • strategies.
  • ● Boosted annual sales by 53.21% by growing the freelance and architectural
  • customer segments.
Strategic PartnershipsStrategic NegotiationsSaaS SalesKey Account Management

Senior Sales Executive

Promoted

Feb 2020Feb 2021 · 1 yr

  • Roles and Responsibilities:
  • Systematic approach to maintaining long lists of databases and ensuring regular follow-ups.
  • Working with various internal team to meet and deliver the clients requirement.
  • single point of contact for the client till project conversion and report progress to seniors periodically.
  • Take up new initiatives, ideate and execute on new/existing lead generation methods.
  • Monitoring the effectiveness of service delivery and campaigns .
  • Key Highlights:
  • Rising star of the year 2020-2021 .
  • Top perfomer of the company in the month of Jan , May, September , november
  • and December in the year 2020.
  • Increase Sales revenue by 15% in the year 2020-2021.
Relationship BuildingLead GenerationSales ProcessesBusiness Development

Sales Executive

Feb 2019Feb 2020 · 1 yr

  • Roles and Responsibilities :
  • Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales. options.
  • Sells products by establishing contact and developing relationships with prospects; recommending solutions.
  • Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
  • Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
  • Prepares reports by collecting, analyzing, and summarizing information.
  • Maintains quality service by establishing and enforcing organization standards.
  • Contributes to team effort by accomplishing related results as needed.
  • Key Highlights:
  • Top perfomer of the company in the month of March , May and December in the
  • year 2019.
  • Onboarded 40+ client within the first quarter.
Sales ProcessesBusiness huntingBusiness Development

Wonder cement ltd.

Sales Marketing Trainee

Apr 2018Jun 2018 · 2 mos · Udaipur, Rajasthan, India

  • Roles and Responsibilities :
  • Need to arranged appointments and met with trade users in order to increase the
  • network.
  • Market survey on Dealer and retailer satisfaction , Brand preference survey with respect to wonder
  • cement ltd in comparison with other competitive brand.
  • Analysis of competitive benchmarking of WCL with existing customer.
  • Need to Identify potential dealers to be targeted for WCL dealership.
  • Key Highlights:
  • Research article titled “ An exploratory study of positioning of cement brand in
  • Rajasthan“has been published in Scopus Indexed UGC approved journal- Indian journal of
  • marketingin the February issue.
Market AnalysisRelationship Building

Education

International School of Management Excellence

PGDM — Marketing

Jan 2017Jan 2019

Mohanlal Sukhadia University

B.com

Jan 2014Jan 2017

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