Basant Jain

Business Development Manager

Bengaluru, Karnataka, India13 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Strong expertise in telecom marketing and VAS.
Proven track record in driving revenue growth.
Skilled in managing multiple stakeholders and initiatives.

Stackforce AI infers this person is a Telecommunications Marketing Specialist with a focus on VAS and business development.

Contact

Skills

Core Skills

TelecommunicationsMarketing StrategyVasMarket Research

Other Skills

Team ManagementFinancial AnalysisMarketing CommunicationsBudgetsBusiness AnalysisBusiness StrategyProduct MarketingProduct ManagementManagementStrategyMobile DevicesBusiness DevelopmentSalesMarketingProject Planning

About

A Marketing professional from Symbiosis Pune and B.COM from Delhi University, my 36 months of career has spanned over Telecom marketing. My strong experience in telecom marketing and focus on business objectives helps me considerably in indentifying business priorities resulting in better execution of strategies to achieve organizational goals. I have a strong work ethics and avidly look forward to handle challenging and complex responsibilities, manage multiple stakeholders and lead new initiatives.

Experience

13 yrs 6 mos

Total Experience

4 yrs 6 mos

Average Tenure

10 yrs 9 mos

Current Experience

Onmobile

Key Account Manager-Regional

Aug 2015 – Present · 10 yrs 9 mos · DELLI

 Identifying and developing plans for VAS revenue growth and maintaining relationships with customers to achieve repeat/ referral business.
 Administering the penetration for various VAS products; planning & executing schemes to enhance VAS penetration.
 Coordinating with operators for agreement, billing & payment.
 Coordinating with content team, planning & implementing new properties in order to grow revenues.
 Driving the usage amongst VAS users and monitoring the same for churn management.
 Developing new products and promoting the exiting VAS products.
 Setting out quality standards for various operational areas, ensuring a high-quality customer experience, while adhering to the SLAs and work processes.
 Devising & implementing marketing plans & activities for successful launching of new products.
 Ensuring maximum brand visibility and capture optimum market shares.
 Analyzing business potential, conceptualizing & executing strategies to drive sales, augment turnover and achieve desired targets.
 Assessing marketing trends and tracking competitors’ activities and providing valuable inputs for product enhancement and fine tuning sales & marketing strategies.

TelecommunicationsVASTeam ManagementFinancial AnalysisMarketing CommunicationsMarketing Strategy+24

Videocon telecommunications ltd

Management Trainee

Aug 2011 – Jul 2012 · 11 mos · Gurugram, Haryana, India

Handling complete VAS portfolio offered by Videocon like Voice, Messaging and Data
Promoting VAS products to end subscribers based on their balance, tariff, MOU, profile, and recharge pattern on regular basis
Generating VAS report and tracking conversion on regular basis
Interacting with the Corporate Marketing team and Vendors for all VAS related requirements/reports
Responsible for driving VAS penetration and achieving targeted revenue for the circle
Understanding the current portfolio offered by Videocon in terms of FRCs and STVs
Regular market visits / Conducting BTL activities
Developing the current customer profile snapshot for Videocon on basis of last 6 months acquisition and there usage

TelecommunicationsVASMarketing CommunicationsBusiness DevelopmentSales

Mediatek

Summer Intern

Apr 2010 – May 2010 · 1 mo

Title of project: Research on mobile handset market to identify the business opportunities in Lucknow.
Key Deliverables:
Factors influencing end consumers living in Lucknow, while purchasing a handset brand
Brand Loyalty for different handset companies and VAS behavior of mobile subscribers
Value Chain analysis of Global, Open Market and Gray Market handsets
Driving forces for a Retailer in Lucknow areas to push sales of various handset brands
Hands on experience of interviewing 200 Retailers and 300 End consumers