Apr 2023 – Present · 3 yrs 1 mo · Noida, Uttar Pradesh, India · On-site

• FastTV 0-to-1 Product Launch | Micro-Drama Streaming App
• Executed end-to-end product development from concept to production-ready launch in 3 months across iOS and Android, leading cross-functional team of 6 engineers and 2 designers through strategy, roadmap, and go-to-market execution
• Defined dual monetization model combining subscription-based access with coin-based microtransactions, balancing user acquisition with revenue optimization in competitive short-form content market
• Designed core product features including vertical video player, binge mode, and content discovery algorithm, shipped to 10K users in January 2025
• Hungama App - Growth & Monetization | 2M MAU Platform
• Drove 2.5x growth in daily paid user acquisition (2,000 to 5,000 users/day) through payment optimization and web-based acquisition flows, scaling monthly revenue from ₹4.5Cr to ₹6.5Cr monthly revenue (45% growth)
• Improved payment success rate by 12 percentage points (70% to 82%) over 6 months by implementing retry logic and optimizing UX flows across 6 payment gateways (PhonePe, Razorpay, Juspay, Cashfree, Stripe, PayU)
• Reduced time-to-conversion by 9% (10 minutes to 9.1 minutes) from app download to paid subscription through streamlined registration and optimized checkout experience
• Launched web-based acquisition funnel enabling pre-download subscriptions, increasing app installs by 15% (27K to 31K monthly) and reducing CAC through integrated paid marketing campaigns
• Built rapid prototypes using Bolt.new and Lovable for web landing pages and feature concepts, reducing design iteration cycles by 35%
• Authored PRDs and led sprint planning with engineering teams; defined and monitored key metrics (DAU, MAU, conversion rate, ARPU, churn, payment success rate) using Mixpanel, Firebase, and Amplitude