Jan 2023 – Present · 3 yrs 4 mos

Mar 2019 – Aug 2023 · 4 yrs 5 mos

• As Senior Marketing Director AMEA, part of the Leadership team and manage all strategic marketing initiatives in region with a particular focus on ABM, demand generation, thought leadership and DevOps community marketing via online and offline channels. Bringing clarity and direction to achieve short term revenue goals with ABM while supporting long term strategic initiatives. Proficient in marketing automation tools and marketing content for cybersecurity, data center and hybrid cloud, networking. Motivated hands-on team leader and a proven aptitude for motivating diverse, high-functioning teams. Demonstrated ability in leveraging digital and social platforms to generate demand and pipeline consistently.

Jan 2018 – Mar 2019 · 1 yr 2 mos

• Responsible for the successful implementation of creative campaigns and programs using the latest demand generation methods to achieve revenue targets. The objective is to quickly drive pipeline growth, then track and report on the results. As a member of the Trend Micro Regional Marketing team I am responsible for building strategy accountable for Lead Generation and Pipeline Generation via a marketing mix that consisted of major events, demand generation programs, through-partner and to-partner marketing, digital marketing, telemarketing, account-based marketing, nurture, buyer journey strategy and more.

Nov 2014 – Jan 2018 · 3 yrs 2 mos

• Lead for the Commercial Marketing team for Trend Micro Australia and New Zealand, key driver in the company’s introduction of Cloud Security and Network Threat Defence within the ANZ region. Responsible for Buyer Journey ROI driven marketing, pipeline generation and revenue growth thru sale of strategic security solutions across verticals covering Enterprise thru to SMB. Re-branded marketing narrative within role and created a new lead-gen process and campaigns with a 5X growth in pipeline within the 1st year. Work closely with sales directors to define a closed-loop lead management process using Salesforce and implementing Marketo. Built lead development, tracking mechanisms and reporting from first customer touch through close for enterprise direct and channel.
• Managing a team with a hands-on approach to the identification, development and implementation of a marketing strategy with a cross section of marketing techniques to strategically integrate traditional offline marketing with a deep knowledge of online technologies to maximise cut thru and directly influence revenue growth. Project management capabilities to deliver successful and measurable programs on time and on budget.

Dec 2008 – Nov 2014 · 5 yrs 11 mos

• Developed integrated marketing campaigns with proven results and ROI. •Strategy analysis, Event Management, Channel and Field marketing, Marcom & creative brand development.• Integrated Inside Sales/Marketing •Lead-generation programs & leads funnel management. •Metrics, process and data analysis driven.
• Responsible for overall planning, developing and execution of end user brand building & demand generation programs across Enterprise and SMB segments
• External & internal events planning and organisation
• Design, delivery and tracking of the campaigns and buyer journey programs
• Manage the telemarketing team (external and internal) for Lead Nurture and Demand Gen
• Advertising and promotions (print and web – ATL / BTL )
• Public relation and media communications
• Bring productivity & progress in the way channel push campaigns & incentive programs are delivered