Sugandha Gupta

Partnerships Manager

Gurgaon, Haryana, India10 yrs 8 mos experience

Highly Stable

Key Highlights

11 years of experience in digital marketing.
Expert in AI-driven marketing strategies.
Proficient in managing cross-functional projects.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in AI-driven strategies and client servicing.

Contact

Skills

Core Skills

Media PlanningClient ServicingCampaign ManagementDisplay Advertising

Other Skills

Paid Media AdvertisingLeadershipMedia BuyingSearch AdvertisingGoogle AdsFacebook Adsdv360Analytical SkillsYouTube MarketingBrand AwarenessStrategic MediaBrand StrategyAffiliate MarketingClient ServicesSearch Engine Optimization (SEO)

About

360-degree digital marketer with 11 years of experience specializing in AI-driven digital marketing, digital transformation, and client servicing. Proficient in media strategy and planning, with extensive expertise in executing and optimizing paid and organic campaigns across display, search engine, native, social media, and affiliate marketing channels. Strong focus on data analysis, campaign performance, and presentation, with expertise in media planning and buying, managing digital advertising campaigns, and leading client servicing teams. Skilled in developing comprehensive marketing strategies and managing cross-functional projects while building strong client relationships.

Experience

10 yrs 8 mos

Total Experience

3 yrs 6 mos

Average Tenure

Current Experience

Ls digital group

3 roles

Senior Account Manager

Oct 2020 – Mar 2023 · 2 yrs 5 mos

LeadershipMedia BuyingClient Servicing

Group Head - Media Planning & Client Servicing

Promoted

Feb 2019 – Apr 2024 · 5 yrs 2 mos

Develop and execute media plans, including full-funnel strategies across digital channels (SEM, SEO, Social), to meet client objectives and deliver measurable results.
Monitor and optimize campaigns, recommending adjustments to maximize performance and ROAS.
Manage client P&L, ROAS, KPIs, ensuring alignment with monthly and yearly targets.
Focus on delivery, retention, and growth of key accounts while identifying opportunities and managing potential risks.
Lead client meetings and presentations, collaborating with executive and middle management to ensure success.
Coordinate with agencies and third-party vendors for marketing activities, ensuring seamless execution.
Analyze campaign performance to derive insights, showcasing results through detailed reports and presentations.
Manage and mentor teams, ensuring task completion, KRA achievement, and ongoing skill development for team members.

Media PlanningPaid Media AdvertisingClient Servicing

Account Manager

Feb 2019 – Sep 2020 · 1 yr 7 mos

Complete support to client on daily basis (planning, Execution, Data Analysis & Way forward)
Platform - DV 360, Native (Outbrain, Taboola), Quora, Bing, Google Ads, Facebook, Google Analytics, DCM & more
Servicing - Work closely together with Client and
Strategy - To work on overall strategy (creative, social, execution & tracking) for successful delivery of campaigns
Media Planning - Budget & Platform suggestion + allocation in order to generate max. results
Execution - Helps internal teams to implement the campaigns as per the plan and ensure smooth campaign delivery
Monitoring - Monitor and optimise the campaigns performance on a daily basis
Reporting - Daily reporting and Monthly, Quarterly & yearly business review PPT creation
cross-selling - understand the client requirement and suggesting New products and technologies to the client

Media BuyingSearch AdvertisingMedia Planning

Google

Campaign Specialist

Sep 2015 – Jan 2019 · 3 yrs 4 mos · Gurugram, Haryana, India

Learned & Executed campaigns on Google Ads while used tools Google analytics & SEMrush
Campaigns Creation and Optimizing in order to deliver max. no. of conversions and reducing CPA & CPC. Scaling up the campaigns while maintaining the results.
Handles multiple accounts on daily basis as a Google customer support specialist.
Connect with the client by call/email, discuss & Finalize the campaign strategy, budget, objective, locations, keywords, conversion tracking & Landing page suggestions.
Campaign Creation, execution and optimization of campaigns regularly to achieve goals.

Google AdsSearch AdvertisingCampaign Management

Performics.convonix

Campaign Specialist

Jun 2013 – Aug 2015 · 2 yrs 2 mos · Gurugram, Haryana, India

Display Advertising & Branding
Platform - Facebook & DV 360
● Campaign creation, recommendation, setting bid and budget, Ads creation and optimization for social (Facebook and display(DBM).
● Provides daily, weekly and monthly reports for all major metrics, goals & revenue tracking, impressions & clicks to track account performance.
● Working on Real Time Bidding functionality implemented using DSP, DCM, DBM.
● Specialized in Social Media marketing (Facebook, Instagram and Twitter).
● Specialized in handling CPC, CPA, CPM, CPI, CPV campaigns
● Analyze reports and trends, and suggest optimal solutions (like Bids, Budgets, Pacing, Targeting) to ensure smooth operations.
● Working with Clients using DoubleClick Products (DoubleClick Bid Manager and DoubleClick Campaign Manager) to manage their Display Ad Campaigns.
● Trainers for New Hires