Guru Mahesh D — Performance Marketing Manager

I work where brand and growth meet. My focus is bridging the gap between how a brand feels and how it scales, building marketing engines from scratch that grow sustainably through sharp positioning, smart distribution, and experience-led execution. At Scaler, I helped unlock Scaler’s entry into business education by launching Scaler School of Business, the company’s first non-tech vertical. As part of the founding GTM team, it was all hands on deck. Performance, events, admissions, counselling, onboarding, ops, community. Whatever it took to make the cohort happen. The effort translated into 110+ students across early cohorts and ₹20Cr+ in topline, with one of the lowest CACs among alt-MBA programs. Today, I lead brand and community for SSB, creating experiences people genuinely enjoy and content that travels beyond campus through social and word of mouth. I strongly believe a brand is built through moments people want to talk about, not just campaigns. A lot of my recent work reflects this, from large on-ground events to community-led formats with a 97 NPS, all designed to convert naturally into visibility, leads, and enrolments. Before this, I joined Scaler as a Community Associate and grew into Growth Marketing Manager. Along the way, I worked on high-impact events like the Ankur Warikoo-led “Do Epic Shit” session 8,000+ registrations, ₹3Cr+ revenue), revamped Scaler’s core marketing IPs to improve conversion metrics (up to 3X lead-to-pay, 44% lower CAC), launched new workshop formats driving ₹1Cr+ in revenue, and led 100+ user research that influenced the launch of a postgraduate program. These experiences gave me a wide lens across strategy, execution, and optimisation. Outside work, I make content around urban transport and metro systems, exploring how everyday movement shapes city life. Always up for roles where brand meets growth, community meets scale, and execution matters more than titles.

Stackforce AI infers this person is a Growth Marketing Specialist in the Education sector with a focus on community engagement and brand development.

Location: Bengaluru, Karnataka, India

Experience: 6 yrs 6 mos

Skills

Growth Marketing
Branding

Career Highlights

Successfully launched Scaler School of Business with significant revenue.
Improved lead conversion rates through innovative marketing strategies.
Designed community-driven events with high engagement and NPS.

Work Experience

Scaler School Of Business

Brand Marketing and Community Lead (8 mos)

Manager | Growth Product Marketing and Brand Strategy (11 mos)

Founding Member GTM | Admissions and Strategy (1 yr 5 mos)

Scaler

Assistant Manager | Growth Marketing (1 yr 8 mos)

Associate | Growth Marketing (3 mos)

Community Associate (5 mos)

Infoblox

Software Engineer (2 yrs 5 mos)

Intern (5 mos)

Education

STOA MBA at Stoa

Bachelor of Technology at PES University

PCMC at KLE Independent Pre University college

ICSE at Carmel Hgh School

Guru Mahesh D

Performance Marketing Manager

Bengaluru, Karnataka, India6 yrs 6 mos experience

Key Highlights

Successfully launched Scaler School of Business with significant revenue.
Improved lead conversion rates through innovative marketing strategies.
Designed community-driven events with high engagement and NPS.

Stackforce AI infers this person is a Growth Marketing Specialist in the Education sector with a focus on community engagement and brand development.

Contact

Skills

Core Skills

Growth MarketingBranding

Other Skills

Brand MarketingCommunity EngagementRevenue GenerationEvent ManagementSponsorship ManagementEvent PlanningProduct MarketingSocial Media StrategyContent CreationProduct DevelopmentData AnalysisPerformance MarketingMarketing StrategyLead GenerationUser Research

About

Experience

6 yrs 6 mos

Total Experience

2 yrs 5 mos

Average Tenure

2 yrs 1 mo

Current Experience

Scaler school of business

3 roles

Brand Marketing and Community Lead

Promoted

Sep 2025 – Present · 8 mos · Bengaluru, Karnataka, India · On-site

Working with a brand-driven growth mindset, designing experiences that translate into demand, revenue, and long-term recall by bridging brand and growth execution.
Stayed up for 24 straight hours to make the D2C Bazaar at Nexus Koramangala happen. Owned everything end-to-end, from vendor negotiations and mall partnerships to logistics and live ops. Drove ₹5L+ revenue, sold 1,000+ products, and created GTM content reused across performance and funnel campaigns.
Chased the idea of an “SSB Hackathon fueled by Chai Point” and “powered by GoPizza” till it became real. Closed both sponsorships in under 3 hours, unlocking co-branding and social collaborations that lifted on-ground energy and brand visibility.
Didn’t wait weeks for cohorts to warm up. Curated immersive ice-breakers and community formats from day one, helping 60+ strangers bond fast and earn a 97 NPS within the first phase of the program.

Brand MarketingCommunity EngagementRevenue GenerationEvent ManagementGrowth MarketingBranding

Manager | Growth Product Marketing and Brand Strategy

Sep 2024 – Aug 2025 · 11 mos · Bengaluru, Karnataka, India · On-site

Owned product marketing across social, performance, and brand, ensuring consistent positioning while driving engagement on social and revenue through paid growth channels.
Scaled marketing spend 3X and lead volume 1.5X without sacrificing quality. Improved eligible lead percentage from 71% to 88% and kept L2PA nearly flat YoY through influencer-led assets, ad-rights reuse, and social-first creatives, controlling CPL despite aggressive scale.
Led social media strategy through content-led storytelling, reaching 100K+ users, driving 20K+ views on top reels, and delivering double-digit follower growth.
Built and launched an MVP conversion tool overnight, improving visitor-to-lead conversion by 30% and generating 1,000+ incremental leads.

Product MarketingSocial Media StrategyContent CreationGrowth MarketingBranding

Founding Member GTM | Admissions and Strategy

Mar 2024 – Aug 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

Transitioned internally to Scaler School of Business during its founding phase, where it was all hands on deck to launch the first offline cohort - 55 students, ₹11 Cr in revenue, and the lowest CAC among alt-MBA founding cohorts.
Built and scaled performance creatives that delivered 5,000+ leads, 100+ application fee payments, and 12 enrollments, while maintaining the lowest CPL across paid channels.
Led product and growth marketing across 40+ online and offline events, driving 8,000+ registrations, 50+ application fee payments, and 10 enrollments, with events influencing 1 in 2 final enrollments.
Stepped beyond marketing to directly counsel leads across the funnel, driving 30+ application fee payments and confirmed enrollment.

Performance MarketingEvent ManagementGrowth MarketingBranding

Scaler

3 roles

Assistant Manager | Growth Marketing

Promoted

Jan 2023 – Sep 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India

Promoted from Associate to Assistant Manager within 6 months for driving outsized impact across revenue, CAC efficiency, and new GTM experiments.
Built and scaled Scaler Workshops from zero to ₹1 Cr+ in revenue, with an additional ₹5.5L via attendance fees, while cutting CAC by 44% and tripling lead-to-pay conversion versus other channels.
Led deep user research across 50+ customer calls, synthesising insights into strategic recommendations that directly influenced the launch of a new postgraduate program.
Created Mentor Sessions as a new marketing engine, shaping the format through rapid iterations and experimentation, resulting in 6,000+ registrations, 141 paid attendees, and a 2% lead-to-pay conversion.

Revenue GenerationUser ResearchGrowth Marketing

Associate | Growth Marketing

Promoted

Sep 2022 – Dec 2022 · 3 mos · Bengaluru, Karnataka, India

Transitioned from Community to Growth Marketing and quickly drove scale, efficiency, and measurable funnel impact.
Revamped the pitching and advertising SOP for Scaler’s core marketing IP, resulting in a 68% increase in callback requests for Program 1 and 32% for Program 2; callback opt-ins converted 8X higher than average users.
Owned regional online events end-to-end, scaling registrations by 75%, increasing event frequency 4X, and driving 106% growth in lead contribution, while cutting prep time by 80% and improving lead-to-pay conversion.
Introduced referrals into Scaler Masterclass, unlocking ~₹9 Cr in incremental revenue and improving lead-to-pay conversion by 2% over baseline.

Lead GenerationEvent ManagementGrowth Marketing

Community Associate

Jun 2022 – Nov 2022 · 5 mos · Bengaluru, Karnataka, India

Turned community into a revenue engine by designing events that converted across the funnel.
Ideated, hosted, and executed “Do Epic Shit” featuring Ankur Warikoo, driving 8,000+ registrations, ~₹3 Cr in revenue, and a 3% lead-to-pay conversion through community-led demand.
Executed Coders Offline, a multi-city offline event across metros; owned venue sourcing, registrations, event hosting, panel coordination, logistics, and sales collaboration, resulting in on-the-spot enrollments and direct revenue impact.
Owned top-to-bottom funnel events, hosting MasterClass (top-funnel lead engine) and Free Classes (bottom-funnel conversion-focused sessions), where the host played a critical role in driving high-intent engagement and guaranteed attendee conversion.

Community EngagementEvent ManagementGrowth Marketing