Dec 2023 – Feb 2025 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• Key Accounts - BlinkIt, Swiggy, Zepto, Big basket
• Brands - CocoSoul, PureSense, Just Herbs
• Category - Make-up, Fragrance, Grooming - Hair & Skin, Cold-pressed oil
• Grew brand Gross Order Value (GOV) by 206% YoY across Q.com.
• Negotiated favorable trade terms to sustain fill‑rates upto 95%.
• Managed SKU assortment, boosted visibility & in‑platform promos.
• Coordinated listings and launches—achieving on‑time new‑SKU activations.
• Led demand‑planning with SCM teams, ensuring stock availability.

Dec 2022 – Nov 2023 · 11 mos · Bengaluru, Karnataka, India · On-site

• Brands: Pillsbury, Betty Crocker, Häagen-Dazs, Nature Valley
• Categories: Atta, Cake Mixes, Frozen Desserts, Granola Bars
• Key Accounts: Amazon Fresh, Flipkart Grocery, Blinkit, ZFW
• Achieved monthly, quarterly, and annual sales targets across all assigned accounts.
• Improved fill rate upto 92%, ensuring consistent availability and optimized supply.
• Drove online shelf availability upto 95% for Atta and 85% for Cake mixes and frozen desserts
• Built and maintained strategic partnerships, negotiating favorable trade terms and driving growth.
• Developed account-specific sales policies to streamline operations and ensure receivables compliance.
• Collaborated with regional sales teams to drive national brand penetration across central and regional platforms.
• Leveraged platform insights and promotions to boost product visibility and conversion.
• Created data-driven strategies to increase brand sales and improve digital shelf presence.

Jan 2022 – Nov 2022 · 10 mos

• Category: Hair Colour & Hair Care | Platforms: Amazon, Flipkart, Nykaa, Myntra, Purplle, Tata Cliq
• Achieved 112% YoY growth, exceeding topline targets across key accounts including Amazon, Nykaa, Flipkart, Myntra & Purplle.
• Increased product listings by 30%, boosting digital shelf presence and discoverability.
• Drove fill rate up to 90% by aligning demand planning with marketing and supply chain teams.
• Collaborated on Joint Business Plans (JBP) with category managers, enhancing visibility and promotional planning.
• Improved brand Share of Voice through focused account-wise growth strategies and content optimization.
• Led execution of consumer pricing, A+ content uploads, and visibility tracking using analytics tools.
• Served as SPOC across internal teams (Brand, SCM) and external partners (Key Accounts, Categories).
• Explored and unlocked new e-commerce opportunities, contributing to digital channel expansion.
• Maintained and analyzed MIS reports for performance, ROI tracking, and business insights.
• Recognized with a reward trip to Istanbul for outstanding performance and contribution to business growth.

Jun 2021 – Dec 2021 · 6 mos

• Achieved 100%+ topline targets for Amazon, Nykaa, Flipkart & Purplle.
• Improved fill rates to 89% by aligning supply chain and assortment planning.
• Increased share of voice through strategic growth plans and visibility enhancements.
• Executed Joint Business Plans (JBP) with category managers, driving platform-specific growth.
• On boarded new channels like Pharmeasy, expanding digital presence.
• Ensured accurate pricing, A+ content, and performance tracking using e-com analytics tools.
• Maintained comprehensive MIS data to support decision-making and ROI tracking.

Jan 2021 – May 2021 · 4 mos

• Onboarded 50+ new salons, expanding market reach by 30% in the assigned territory.
• Increased overall SKU penetration by 24% through strategic upselling and client engagement.
• Achieved 100%+ of monthly sales and collection targets for 3 consecutive months.
• Improved client retention and repeat orders by 16% through consistent follow-ups and technical training initiatives.
• Enabled 15% faster scheme execution and reporting through efficient use of SFA tools and PJP adherence.

Oct 2020 – Dec 2020 · 2 mos · India

• Marketing communication by acting as a liaison between Industry and KISAN Forum.
• Efficient interaction with National and International exhibitors.
• Making Cold calls and sending invitation to the assigned list of exhibitors, following up to make them participate in KISAN 2020.
• Providing information regarding various products and services of the KISAN Forum over Zoom meeting.
• Identifying and resolving any complaints.
• Documentation and reporting using Google Doc, Google Sheet & Zoho CRM.

Sep 2020 – Dec 2020 · 3 mos · India

• Digital Marketing & Outreach Activities
• Conducting link acquisition by extracting and organizing contact details from provided sources.
• Managing email outreach campaigns using Zoho CRM and handling responses effectively.
• Supporting various daily digital marketing tasks, contributing to overall campaign execution.

May 2020 – Aug 2020 · 3 mos · Remote

• Created posts and managed the social media platforms.
• Worked as a script writer for Marketing campaign.
• Developed some crucial content for Dwosa's official website.
• Understood the Franchise Business Model of Dwosa.

May 2020 – Jun 2020 · 1 mo · West Bengal, India

• Collected data on consumers, competitors and market place through different sources.
• Conducted qualitative or quantitative surveys, which involved interview or focus group assessments.
• Written and managed the distribution of surveys and questionnaires.
• Analysed and interpreted data to identify patterns and solutions, including surveys and focus group transcripts.
• Consolidated information into actionable items, reports, and presentations/making recommendations based on the data collected.

Jul 2019 – Aug 2019 · 1 mo · Kolkata, West Bengal, India

• Research & Marketing Projects – Internships & Field Assignments
• Collected primary data using diverse research methods to derive actionable insights and enhance marketing strategies.
• Conducted interviews with stakeholders using tablets for seamless and accurate data acquisition.
• Executed both qualitative (open-ended, subjective) and quantitative (structured, objective) research approaches.
• Monitored key metrics and built spreadsheets and data models for analysis and reporting.
• Key Projects:
• Social Media Marketing – Leveraged platforms like Facebook, WhatsApp & Instagram to boost brand awareness, customer engagement, footfall, and lead generation. (Major Assignment)
• Customer Feedback – ICICI Bank – Collected insights to improve Credit Card Services and enhance overall user satisfaction.
• Customer Feedback – Fullerton – Analyzed customer experience to support improvements in Digital Personal Loan Services.
• Maruti Suzuki & Competitor Brands – Captured sales and service feedback to benchmark brand performance and consumer expectations.
• Titan Watches – Studied consumer behavior before and after purchase, and analyzed impact of advertising on in-store traffic.

Apr 2019 – Jun 2019 · 2 mos · India

• Promoted Qrius.com over multiple channels and secured user growth via the same.
• Secured 1000+ subscribers, along with ample
• viewership on both app and email.
• Top performer in my cohort of over 200
• analysts.

Apr 2016 – Oct 2016 · 6 mos · Brahmapur, Odisha, India

• Team Member – Team Merauders 2.0, SAE NIST Collegiate Club
• Efficycle Design & Fabrication Competition – Lovely Professional University, Jalandhar
• Gained hands-on experience in CAD modeling using Creo Parametric 2.0 and vehicle fabrication for a three-wheeled, human-electric hybrid Efficycle designed for daily urban mobility.
• Conducted structural simulations using ANSYS 14.5 to validate design feasibility and performance.
• Led preparation of key technical documentation: Project Plan, CAD-CAE Report, Design Specification Sheet, Design Report, and Cost Sheet.
• Focused on enhancing build quality, reliability, ergonomics, and aesthetic appeal of the vehicle.
• Awarded “Best Hybrid Vehicle” and “CAE Award” for excellence in design and simulation.
• Event supported by industry leaders including Maruti Suzuki, iCAT, Honda, Indian Oil, GABRIEL, and others.