Oct 2020 – Nov 2021 · 1 yr 1 mo

• Leading Customer Lifecycle Management for Flights: Domestic & International and Activities vertical for India and launch & growth of CLM for GCC: Dubai. Also, handling segmentation and repeat transactions for Acquisition Base, Non - Users & Single Transactors.

Apr 2019 – Sep 2020 · 1 yr 5 mos

• Customer Lifecycle Management for Ground Transport Line of Businesses: Train, Metro, Airport Transfers, Outstation Cabs and Bus as well as Holidays.

Mar 2018 – Mar 2019 · 1 yr

• Responsible for leading and driving key marketing parameters – Traffic across all channels: App, MSite & Desktop, Queries, New and Repeat Transactions and Revenue.
• It includes:
• 1) Demand Generation for Holidays Products
• 2) Leading CRM activities by managing Proactive & Retargeting Campaigns driven across platforms like Notifications, Emailers, SMSes, App & Website
• 3) Consistently interacting with relevant stakeholders (Tech, Product, Revenue, Marketing channels) for aligning marketing actions with business priorities
• 4) Driving Paid Channel campaigns (SEM, Social, ATL & BTL)
• 5) Retail Sales Channel engagement
• 6) Managing External Marketing Partners

Mar 2016 – May 2017 · 1 yr 2 mos

• Product Manager, Marketing
• I was a part of the three member Usage and Retention (U&R) Team for Delhi Circle, responsible for:
• 1) Product Lifecycle Management
• 2) Effective Consumer Segmentation and relevant Product Offering
• 3) Gathering insights through Market Visits and Bench-marking

Jun 2015 – Feb 2016 · 8 mos

• Product Manager, Marketing
• Handled the Prepaid Retention Profile, being directly responsible for:
• 1) Retention and churn control of the entire Delhi Prepaid Base
• 2) Apt interventions during customer life-cycle to to increase longevity/ retention of customers
• 3) Designing, execution and review of campaigns basis consumer insights for Churn Control

Jun 2014 – May 2015 · 11 mos

• Various Stints Across Gujarat:
• 1) RM/ Sales Stint : Vadodara
• 2) B2B Sales (Vodafone Business Services) Stint : Ahmedabad
• 3) Gujarat Circle Marketing Stint : Ahmedabad, Head Office
• 4) ASM/ Sales Stint : Surat

Apr 2013 – Jun 2013 · 2 mos · Mumbai

• 1) Creating the “Go-To-Market strategy” for Play SKUs for Chocos
• 2) Identifying Consumer Expectations and Gatekeeper Apprehensions
• 3) Gathering Competition & consumer insights
• 4) Decision Making on 3P’s