Sep 2022 – May 2025 · 2 yrs 8 mos · Bengaluru, Karnataka, India · On-site

• Built a global neo bank from ground up.
• Lead multiple functions - Customer Experience, Growth, Marketing and User Onboarding.
• Multiple products - Remittances (inward to India), NRI Banking, Mutual Fund investments, Tax filing, Home Loans etc
• Keep an eye - as there's a lot to offer from Vance (now Aspora).
• Raised $93mn from Greylock Partners, Sequoia Capital, Hummingbird Ventures
• Valued at $500mn+
• $40mn ARR within 3 years of launch
• 700k NRI customers onboarded across US, UK, UAE
• Building FinTech stack for expats, global travellers, freelancers and many more ...global customers
• For connects, reachout at aspora@jainaayush.in

Jul 2021 – Aug 2022 · 1 yr 1 mo

• Leading all marketing initiatives at Bright.
• Mentoring or directly managing - team of 25 - Growth, Marketing, Design
• Directly reporting to CEO.
• Current projects -
• Brand (Creative Strategy)
• Non Paid Acquisition/ Organic Marketing (Social, SEO)
• Leading CTV, Influencer Partnerships, PR functions

Feb 2020 – Jun 2021 · 1 yr 4 mos

• Actively contributing and enjoying the building of the best company in the US Financial space.
• Early joiner, having played multiple project hats over time - advertising, content, design, customer communications (retargeting and retention), website development, analytics, community, onboarding, branding - you name it!
• Key projects:
• Performance marketing (managing Facebook ads, Google Ads, Apple search ads) - funnel management, attribution measurement, planning budgets, content, and design. (Appsflyer, HubSpot)
• Managing creative and design teams in India working on ads as well as in-house collaterals. (Adobe XD, Figma, Canva, InVideo)
• Metrics-driven growth analytics - working with product teams to enhance customer onboarding. (Metabase, Mixpanel, Amplitude)
• Set up Retargeting function and customer communications for prospecting users. (Clevertap, MoEngage)
• Set up of website / blog/ content departments. Set up of landing pages for web onboarding. (Webflow, Instapage)
• Set up of Branding initiatives (narrative, assets, designs, pitch)
• Engaging and working with all stakeholders for marketing, advertising, partnerships with Bright.
• Bright Money is a customer-obsessed company that aims to provide an exceptional experience and solve real challenges in the financial lives of our customers.
• This is a work in progress, and we ask for your feedback in order to be great in everything we do.
• Reach out to me directly if you have an idea you would like to pick my brain with, at aayush@brightmoney.co

Aug 2019 – Sep 2024 · 5 yrs 1 mo · Bengaluru Area, India

• I love to spend my weekend with young brains. I teach English/Math every weekend to a group of differently-abled students in Bangalore (and learn from them). Grateful to Make A Difference for the opportunity provided to step up and be able to contribute in making a real difference.

Jan 2019 – Jan 2020 · 1 yr

• Worked with the Programmatic Media Buying team for the clients based out of NA+ EU ROBs.
• Managed a portfolio targeting $25mn+/annum revenue run on programmatic - demand side of InMobi.
• Managed key US accounts (Starbucks, Facebook, Amazon, Twitter, Snapchat, LinkedIn) and their end to end programmatic strategy and demand-side delivery across InMobi DSP and White-label DSP partners.
• Travelled overseas for client meetings, strengthening InMobi relations with its white-label DSP clients and also to find ad-tech opportunities for InMobi around the world.

Aug 2018 – Dec 2018 · 4 mos

• Pioneer member of the Programmatic Business Unit in InMobi.
• Worked with the Programmatic Media Buying team for NA+LATAM+EU+ANZ ROBs.

Dec 2017 – Jul 2018 · 7 mos

• Worked as a part of the Global Performance Delivery team at InMobi - for Europe region!
• Managed $5mn/annum revenue for 10+ accounts for EU gaming advertisers on network & programmatic channels, optimizing for performance objectives & KPIs (maximizing GMV and conversions).

May 2017 – Sep 2017 · 4 mos

• A very enriching experience where I learned how startups and corporate works!
• Right from the beginning of the internship until the end of the DM Executive role at YS, I tried my hands on various roles and helped the company grow its content as well as the content distribution.
• Key takeaways -
• Journalism - Created content (written/visual-graphic/video) which is absorbed by the entrepreneurial ecosystem in India. Video content I created has over 200 million+ views on YS platforms.
• Content distribution - Managed YourStory's million followership social media handles single-handedly and making sure that the right news reaches the right audience.
• Advertising operations - Managed/Structured/Optimized the monthly spend over digital advertising to increase the viewership and achieved the targets given by the investors.
• Client operations - Directly worked with Startup giants who are partners with YS to fulfill their promotional needs. Also worked as single POC for various agencies who manage the SEO for YS website.
• Event management - Got a chance to cover all the startup events wherever YS was involved in this duration and do the coverage of these events. Also played a key role in TechSparks - which is the in-house MEGA EVENT organized annually by YourStory, and has a footfall of 3000 entrepreneurs from the country.
• Interviews - Conducted live interviews, scheduled visits, street talks, and what not being a part of the video team. Doing this I met a lot of big names in the startup industry and took their voices to reach the budding entrepreneurs.
• Worked with Product, Events, Data, Tech, Design, Video, Community(operations) teams on day to day basis to build better and bigger audience for the online media platform.
• As a first job, YS gave me everything which can be offered to a fresher. Every day started with startup stories and ended with knowledge about at least 20 new startups which are doing something to help improve the world standards.

Dec 2016 – Apr 2017 · 4 mos

Apr 2016 – Oct 2016 · 6 mos

• Lead a team of 200 students from VIT University to pull together the official tech fest, graVITas 2016.
• Footfall of 25000 students from various parts of the country.
• Over 5000 external registrations.
• Lead marketing (online and offline) team of the fest.
• Learnt event management at a bigger level and successfully contributed to every activity around the fest.
• graVITas 2016 made record profits to VIT University from student registrations.

Mar 2014 – Apr 2016 · 2 yrs 1 mo

Mar 2015 – Apr 2016 · 1 yr 1 mo · Vellore Area, India

• A learning curve which taught me basics of marketing and entrepreneurship.
• Heading a team of 25 core members & 10 college marketing heads, my key takeaways were-
• We were able to onboard 10 colleges, 1200 students and over 100 ambassadors from various colleges across the country.
• Single point of interaction with all the onboard students for all the activities they were doing on behalf of SAY for all their marketing/sponsorship/event needs. Successfully conducted MUNs, Summits, Conferences by guiding the ambassadors over the phone in many colleges.
• Understanding student mindset across the country and tried providing them best of opportunities to excel in their career!
• We had to (unwillingly) shut down SAY in 2016 for some reasons. But it was an experience that helped me choose a career in 'marketing and advertising' over engineering!