Nov 2025 – Present · 6 mos · Gurugram, Haryana, India · On-site

• Monitoring and owning acquisition performance across Meta Ads, Google Ads, and full-funnel channels while improving key metrics like CAC, LTV, ROAS, CTR, CVR, revenue, and retention rate.
• Owning campaign strategy, optimization, and reporting using tools such as Google Analytics, SEMrush, and experimentation frameworks to scale conversions efficiently.
• Monitoring user journeys, cohorts, and attribution data to refine targeting, creatives, and landing experiences for sustainable growth.
• Managing tasks with tech and brand teams to drive continuous iteration, A/B testing, event-based campaign optimization, and performance improvements across all touchpoints.

Oct 2024 – Dec 2025 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• Proficient in utilizing tools like Retool, SQL, Jira, Excel and various data analytics platforms to build custom applications and streamline workflows, enabling faster decision-making and optimized operations.
• Demonstrated success in improving lifetime value (LTV) through refined customer journeys, retention initiatives, and personalized communication strategies.
• Experienced in performance marketing — optimizing Meta and Google Ads accounts to improve targeting efficiency, reduce CAC, and enhance overall ROAS.
• Contributed to significant revenue impact through data-backed campaign strategies, funnel optimization, and continuous experimentation across paid and organic growth channels.

Sep 2024 – Oct 2024 · 1 mo · Gurugram, Haryana, India · On-site

• I specialize in automating & developing interactive dashboards, and crafting user-friendly applications tailored to business needs. My work ensures smooth integration between teams and systems for enhanced efficiency.
• Deliver data-driven solutions that empower organizations to unlock actionable insights, improve operational efficiency, and drive impactful business outcomes.