Abhilash Mishra

Co-Founder

Bengaluru, Karnataka, India8 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

8+ years of experience in B2B enterprise SaaS marketing.
Led successful GTM strategies across diverse international markets.
Co-founded a boutique agency driving digital growth for startups.

Stackforce AI infers this person is a SaaS product marketing expert with a strong focus on international growth and GTM strategies.

Contact

Skills

Core Skills

Product MarketingAccount-based MarketingInternational GtmDemand GenerationGrowth MarketingBrand StrategyGo-to-market StrategyMarketing Management

Other Skills

Interpersonal SkillsEvent MarketingMarket PlanningStakeholder ManagementSocial Media MarketingEmail MarketingAffiliate MarketingCreative StrategyBrand ManagementBranding & IdentityInternational GrowthEnterprise Technology SalesProduct LaunchProduct Road MappingDistribution

About

I'm Abhilash, a product marketer with a passion for international growth and GTM strategies in B2B enterprise SaaS. With 8+ years of experience launching and scaling products across diverse markets like MENA, Southeast Asia, and the US, I've driven go-to-market playbooks that blend localized content syndication, outbound campaigns, paid ads, webinars, and embedded partnerships, focusing on customer acquisition and cross-border expansion. Currently, I lead marketing at Riskcovry, an AI-first insurtech platform for omni-channel insurance distribution, where I'm part of the GCC expansion journey to build scalable pipelines in emerging Middle East markets alongside our core in India. Previously, I founded Evincea, a boutique agency that fueled digital growth for food and beverage, fitness, and nonprofit startups through targeted branding and content strategies. Let's connect on crafting GTM wins for global scale 👋

Experience

8 yrs 9 mos

Total Experience

2 yrs 3 mos

Average Tenure

2 yrs 10 mos

Current Experience

Riskcovry

2 roles

Senior Manager - Product Marketing & International Growth

Promoted

Apr 2025 – Present · 1 yr 1 mo

Marketing Lead

Jun 2023 – Mar 2025 · 1 yr 9 mos

Riskcovry is an "Insurance-in-a-Box" platform that empowers any enterprise across more than 10 industries to seamlessly offer digital insurance to their users. Our digital native, API-driven platform supports all insurance distribution models (DIY, assisted, and embedded), delivering a simple, standardized, and secure experience for enterprises to launch and scale insurance operations across Health, General, and Life segments.
With a comprehensive basket of products from 40+ insurers, Riskcovry enables partners to mix and match solutions for their unique needs, accelerating go-to-market and driving digital transformation in insurance distribution.
As the marketing lead, I:
🍕Create product marketing content to help shape and localize our platform’s value proposition for new markets, working closely with the international team to drive brand awareness and ToFu across the GCC/MENA region
🍕 Drive top-of-funnel interest and engagement through targeted account-based campaigns
🍕 Develop sales enablement and product collaterals
🍕 Manage company website and drive CRO initiatives
🍕 Lead event communications strategy, positioning Riskcovry as a market leader at key events like the Global Fintech Fest (GFF)
🍕 Collaborate with product managers, sales reps, designers, marketers, and leadership to strategize and execute the company’s comprehensive marketing plan
Product Marketing I Event Marketing I Account-Based Marketing I International GTM

Interpersonal SkillsEvent MarketingProduct MarketingAccount-Based Marketing

Tars

2 roles

Manager - Product Marketing

Jun 2022 – Jun 2023 · 1 yr · Hybrid

🍕Product marketing: Led team to create quality content, including blogs and success stories, to support sales and launched products in new markets globally, driving growth.
🍕Demand generation: Influenced the sales pipeline through multi-channel campaigns for user acquisition, retention, and revenue growth at Tars.
🍕Stakeholder management: Partnered with a cross-functional team of sales reps, account managers, and engineers to drive company growth, and achieve shared objectives.
🍕Project management: Managed complex projects using Notion, Jira, Trello, and Airtable to ensure timely delivery.
🍕Team leadership: Managed teams of up to 5 people by hiring, onboarding, setting goals, providing feedback, and creating a positive team culture.

Interpersonal SkillsMarket PlanningProduct MarketingDemand Generation

Manager - Growth Marketing

Jun 2019 – May 2022 · 2 yrs 11 mos · Hybrid

Drive qualified MQLs to the marketing funnel, accountable for demand-specific KPI’s as generating a pipeline of that sales team can close further
Ensure growth across a portfolio of multiple channels including paid social, organic social, email marketing, and affiliate
Lead the paid and distribution marketing funnel from awareness to purchase
Manage and execute brand marketing calendars to ensure campaigns are executed on-time, and creative articulation meets marketing objectives
Build full funnel webinar marketing strategy and published 50+ webinars
Collaborate with colleagues across product, design, customer support, and marketing to drive consistent user experience and communication for the company website
Stay abreast of industry and marketing trends to identify more innovative ways to approach marketing channels and programs

Social Media MarketingInterpersonal SkillsGrowth MarketingDemand Generation

Evincea

Co-Founder

Sep 2017 – Apr 2019 · 1 yr 7 mos

Develop brand strategies, write creative briefs, guide design and copy team to implement projects to address client business issues, gain insight into target audiences and test ad concepts
Work as the brand lead within the start-up, set up the core business plans, manage a diverse team of client successors, designers, developers, and other stakeholders
Create media and Go-to-Market (GTM) plans for brands
Build processes to deploy efficient and brand-consistent organic social media campaigns for multiple brands

Interpersonal SkillsCreative StrategyBrand StrategyGo-to-Market Strategy

Reliance vision express private limited

Senior Executive - Marketing

Apr 2017 – Dec 2017 · 8 mos

Manage the marketing properties of Vision Express i.e. website & social media, ensuring a uniform look and feel for all media components
Making sure the brand positioning is executed at stores and all ATL communication
Draw up the annual and then leading to a monthly marketing plan – inclusive of content and digital media buying
Build and manage digital marketing tie-ups and partnerships with retail influences

Interpersonal SkillsBranding & IdentityMarketing Management