Aditya Singh

Digital Marketing Specialist

Mumbai, Maharashtra, India3 yrs 11 mos experience

Key Highlights

Expert in employer branding and digital marketing.
Proven track record in recruitment marketing campaigns.
Strong analytical skills driving data-driven decisions.

Stackforce AI infers this person is a Digital Marketing and Employer Branding Specialist in Professional Services.

Contact

Skills

Core Skills

Employer BrandingDigital Marketing

Other Skills

LinkedIn Campaign ManagerProject ManagementEmployee storytellingContent creationRecruitment marketingContent developmentDigital StrategySearch Engine Optimization (SEO)SEOGoogle AnalyticsLinkedIn AdvertisingCampaign StrategiesOutsourced MarketingSocial CollaborationStakeholder Management

About

I specialize in employer branding and digital marketing execution within global professional services environments. With experience at Deloitte USI and Burns & McDonnell India, I support the translation of complex business capabilities into clear, market ready narratives that strengthen employer positioning and digital engagement. My work sits at the intersection of Talent Branding, Content Operations, and Performance Marketing. Core Focus Areas: Employer Branding & Recruitment Marketing • Employee storytelling and EVP activation • LinkedIn and social content amplification • Campus and early career campaigns • Cross regional stakeholder coordination Digital Execution & Content Operations • CMS driven web publishing and optimization • End to end email campaign execution • Audience segmentation and A B testing • Basic HTML and CSS for email and web templates Analytics & Optimization • Engagement and conversion tracking • Deliverability monitoring • Campaign performance reporting • Insight driven content refinement I operate comfortably in matrixed, cross time zone environments and collaborate closely with Talent Acquisition, Social Media, and regional marketing teams. I prioritize clarity, consistency, and measurable outcomes, ensuring employer brand initiatives are both creatively strong and performance accountable.

Experience

3 yrs 11 mos

Total Experience

2 yrs 11 mos

Average Tenure

1 yr

Current Experience

Burns & mcdonnell india

Digital Marketing & Employer Branding Specialist

May 2025 – Present · 1 yr · Mumbai, Maharashtra, India · On-site

Leading employee storytelling initiatives by identifying, interviewing, and curating authentic narratives from engineering and technical teams to strengthen the firm’s employer value proposition across digital and career platforms.
Executing targeted recruitment marketing campaigns focused on early-career and university talent segments, developing structured messaging and branded materials that positioned the organization as an employer of choice within competitive engineering markets.
Designing and delivering high-quality visual and written communication assets for both internal and external audiences, ensuring consistency with global brand standards and enhancing clarity across hiring and culture-driven campaigns.
Partnering closely with Talent Acquisition and business stakeholders to support hub-based and region-specific hiring initiatives, tailoring messaging to diverse talent pools while maintaining alignment with global positioning and strategic hiring priorities.

LinkedIn Campaign ManagerProject ManagementEmployer BrandingDigital Marketing

Deloitte

2 roles

Marketing Analyst

Promoted

May 2023 – May 2025 · 2 yrs · Mumbai, Maharashtra, India

Supported global employer branding initiatives in partnership with HR and Social Media teams, promoting key roles and culture narratives across digital platforms.
Tracked and analyzed recruitment marketing performance on LinkedIn, using engagement data to optimize messaging and improve candidate interaction.
Contributed to internal communications including newsletters and leadership announcements to strengthen employee engagement and advocacy.
Collaborated with regional Talent Acquisition partners within a matrixed environment to ensure consistent, brand-aligned delivery of marketing materials across business units.
As well as I worked as a Digital Marketing Analyst supporting global web and campaign initiatives. I optimized internal and external webpages for SEO, UX, and brand consistency in collaboration with cross-functional teams.
Using Google Analytics and Adobe Analytics, I tracked performance, conducted A/B testing, and recommended data-driven improvements to enhance engagement and conversion. Working in a matrixed environment strengthened my ability to translate analytics into actionable insights and deliver measurable outcomes.

Digital StrategySearch Engine Optimization (SEO)Employer BrandingDigital Marketing