Akshaya Choudhary

Associate Partner

Hyderabad, Telangana, India9 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in B2B marketing strategy.
Successfully launched community initiatives for women in tech.
Award-winning marketing professional with strong stakeholder relationships.

Stackforce AI infers this person is a B2B Marketing Specialist with expertise in Brand Strategy and Integrated Marketing Communications.

Contact

Skills

Core Skills

Brand StrategyMarketing StrategyB2b MarketingProject Management

Other Skills

Strategic CommunicationsMarketing AutomationGo-to-Market StrategyZohoMailChimpHubSpot Marketing HubCommunity BuildingEvent ManagementLead GenerationWhite PapersProduct MarketingProduct LaunchPositioning (Marketing)Market SegmentationMarket Analysis

About

Creative Thinker | Perpetual Learner | Writer at the core As a dynamic marketing professional, I bring proven multi-disciplinary experience across a wide range of industries. My core competencies include B2B marketing strategy, brand management, product marketing, integrated marketing communications, go-to-market strategy, content marketing, account-based marketing, analyst relations & influencer relations management, and event marketing. With a keen eye for detail and a passion for excellence, I consistently deliver results that exceed expectations. Whether I am crafting a compelling marketing message, developing a strategic campaign, or managing a team of talented professionals, I am always focused on achieving the best possible outcomes. My success is built on a foundation of strong relationships with key stakeholders and a deep understanding of what it takes to create successful marketing campaigns. I am a skilled communicator and collaborator, able to work effectively with cross-functional teams to achieve common goals. In addition to my professional accomplishments, I am committed to ongoing learning and development, staying up to date with the latest trends and innovations in marketing. I am always seeking out new opportunities to improve my skills and knowledge.

Experience

9 yrs 3 mos

Total Experience

1 yr 10 mos

Average Tenure

2 yrs 8 mos

Current Experience

Upwisery

Associate Vice President - Branding Marketing and Communications

Sep 2023 – Present · 2 yrs 8 mos · Hyderabad, Telangana, India · On-site

Established in 2014, Upwisery is a multi-disciplinary professional advisory and financial services firm. Upwisery provides bespoke solutions in Investment Banking, Family Office & Private wealth, M&A Tax, Regulatory, & Valuation, and Corporate Insurance to mid-market enterprises, family offices, and Ultra HNIs.
Upwisery implies achievement with wise guidance. With this purpose, we ensure you receive the best-in-class solutions by leveraging our diverse collective experience through our unique value proposition - NAVIGATE, ACCELERATE, ELEVATE.

Strategic CommunicationsBrand StrategyMarketing AutomationGo-to-Market StrategyMarketing Strategy

Powerweave

Marketing Manager

Apr 2023 – Sep 2023 · 5 mos · Mumbai, Maharashtra, India

Strategic CommunicationsZohoMailChimpB2B MarketingMarketing AutomationMarketing Strategy+2

Cigniti technologies

4 roles

Associate Manager, Marketing

Promoted

Apr 2022 – Apr 2023 · 1 yr

Launched women in tech community called herDIGITALstory, conceptualized everything from scratch.
Ideated go-to-market (GTM) strategies for IP & services; planned, conceptualized & executed pre-launch, launch & post-launch marketing interventions.
Led the win of the Stevie Award for Cigniti's low-code test automation platform.
Enabled generation of approximately 45 leads in the period of 6 months.
Organized, orchestrated, and hosted a successful webinar that attracted 680 registrations and generated five inbound leads.
Relaunched the product website and orchestrated lead gen programs, events, and analyst mindshare through briefings and inquiries.

Strategic CommunicationsProject ManagementMarketing AutomationHubSpot Marketing HubBrand StrategyMarketing Strategy

Senior Executive, Analyst Relations

Promoted

Nov 2021 – May 2022 · 6 mos

Spearheaded global analyst & influencer relations function for Cigniti; drove Cigniti’s brand recall, positioning, recognition, and mindshare among the analyst community through multiple channels/platforms.
Led to the first-ever mentions in industry-focused analyst reports for Cigniti, which is primarily an IP-led services company.

Senior Content Executive

Promoted

Mar 2021 – May 2022 · 1 yr 2 mos

Owned the creation & publishing of various content pieces encompassing blogs, videos, case studies, webpage content, landing page content, ad copies, social posts, annual reports content, marketing emails, newsletters, & so on.
Supported ABM initiatives with content-marketing collaterals, award nominations, events, newsletters, & so on.
Steered the core teams for corporate strategic initiatives; facilitated the launch of the new Cigniti logo and rebranding plan.